Sudden spike in direct traffic

15 0 6


in the very last days we noticed a sudden strike in direct traffic on both Shopify and Google Analytics. Traffic increased 5 to 10 times normal daily traffic. This is pretty weird as we are not running ads campaign at the moment, nor even new offline marketing campaigns or different from what we normally do. A newsletter is been sent, but number of users doesn't giustify such traffic.

Traffic looks "genuine" coming mostly from different cities in the Netherlands, where our business is located. New users are about 84%, with average time spent on the site 40 seconds and  bounce rate at about 80%.

Should I be worried about a spam attack?

Site url is:


Many thanks,


Replies 2 (2)
154 15 36

Hello, @Grillo 

As a precaution, you should ask if your domain provider offers protection against ddos attacks.

Most do, but if you're unsure, just contact their support.  It is a standard feature now so you should not expect an upcharge.

This is an example of such a service on its own

New Member
2 0 0


I am having the same issue. All of a sudden a had a crazy spike of 3-4 times the visitors. We aren’t running any ads more than the norm. And same crazy bounce rate. Have you gotten any feedback from Shopify. I’ve reached out to my account manager and their unable to give me any information. Any feedback is appreciated.


thank you,