The new performance stats simply manipulate users and affect sales

The new performance stats simply manipulate users and affect sales

Shopify Partner
1 0 2

Shopify's new performance matrix represents a site's speed or performance over the past 28 days across multiple devices or internet connections, measured in terms of LCP (Loading speed), INP (Interactivity), & CLS (Visual Stability). While it's useful to view real-time data for the past 28 days. Sales and customer engagement depend on the live performance of the site, not on past records. A brief period of poor performance, even just a few hours, can result in the loss of thousands of dollars for many brands or stores. Customers are unlikely to wait for a site that is slow to load; instead, they will simply click the back button and move on to the next option. Consider a case study where the site's performance is good according to Shopify's stats.


performance on Shopify dashboard.webp


If a store owner changes the theme, installs a bunch of apps, third-party libraries, videos, or any other additions, these stats will not immediately show the impact of these changes on the site. It can take up to 28 days to fully display the impact of new changes on the Shopify dashboard. During this period, the site is likely to lose a lot of sales and customers until the impact is visible on the platform. Now, check the live performance of the same site on Google and other speed testing tools.



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live Loading speed.png


According to the live data, site performance is at its worst. Site conversions, sales, customers, or visitor rankings will only increase or decrease based on the live speed of the site; it doesn't have any connection to past records. Almost 90% of store owners just check Shopify's past 28 days stats and think everything is going well. In reality, they are losing a lot of potential sales and customers. Shopify also provides an option to check live performance from the store, but they have hidden the link at the end of the web performance report, which I'm sure most store owners have never visited.



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In reality, Shopify itself is slower compared to other platforms. It contains a lot of third-party plugins or apps, tracking pixels, images, gifs, third-party themes, and inherent limitations. Their old performance number system was much better compared to the current stats on the dashboard. The old performance matrix represented the speed in terms of numbers from 0 to 100 based on the past 7 days. This immediately indicated the site's performance to the owners after changes, typically within 2 to 7 days.


old number system.png


Instead of focusing on improving their structures and releasing guidelines for third-party apps or plugins, and third-party themes which badly affect performance, Shopify simply replaced the number systems with the web vitals, which are based on the past 1 month to manipulate users. Many store owners have started experiencing slow performance impacting their sales and have complained about it. Now, whether your site is fast or slow, its new impact will show on the dashboard in the next 28 days. Instead of relying on old data, store owners should focus on live stats for sales, rankings, and conversions. They should check the site's performance on a daily or weekly basis after each change.


Reply 1 (1)

Shopify Partner
1 0 0

Last month, we faced issues with our ads campaign. While customers were visiting the product page, they weren't completing purchases. I consulted a developer to identify the problem. They pointed out that our conversion rate is low because of poor site performance. Although the Shopify dashboard stats showed no issues, the developer confirmed the same problem you mentioned earlier. It's crucial because my sales depend on live data rather than just the past 28 days' statistics.