Tracking internal links

[levipront]

Hello there. I have a store and i sell pastries, which i can only deliver to a certain area. So to try to retain some customers who can not have their pastries delivered at home i also sell physically on different markets. At the checkout page my customers are asked to fill in their postal code to check if delivery is available. If not, there is a link to visit my page containing information about these markets i'm on. Now my question: Can i track specifically the people who came from this button, and clicked and landed on this page? So not just how many people came on this page, but specifically the people who came from the link that only appeared when they couldn't get local delivery. I hope someone can help.

Kind regards Levi

[Olllie · Accepted solution]

Hey Levi

This isn't my greatest area of expertise but... 

You could try UTM parameters in your url. If the URL of your market information page is https://YOUR-LINK.com, you can modify it like this: https://YOUR-LINK.com?utm_source=checkout&utm_medium=button&utm_campaign=non_delivery_link

utm_source: Identifies the source of traffic. Here, it’s "checkout."
utm_medium: Describes the type of link. In this case, it’s a "button."
utm_campaign: A specific campaign or context, like "non_delivery_link."

Once this link is clicked, you should be able to track the traffic coming from this specific button in Shopify Analytics or any other analytics tool that supports UTM parameters, like Google Analytics.

[levipront]

Okay thanks! So i assume i put this inside the link in the ahref right? So like this: Local delivery not available? Come to our <a href="https://www.madamecharlie.nl/pages/food-markets?utm_source=checkout&utm_medium=button&utm_campaign=n...">Food Markets</a> to try and buy your pastries!
And then where in Shopify analytics can i keep track of the link clicks? 

[Olllie]

Hey, yep that looks right!

In Google Analytics, UTM URLs appear primarily under Acquisition > Traffic
Acquisition, where you can view details like source, medium, and campaign.
For deeper analysis, you can explore custom reports or the Conversions >
Attribution section.

In Shopify Analytics, UTM URLs are tracked in Reports > Marketing >
Campaigns and can also appear in Analytics > Overview Dashboard under
Sessions by referrer. Advanced plans offer insights in Sales by Marketing
Campaign.

[levipront]

So this one (the report)? But it is not yet in the analytics dashboard. Or is this(the report) a different check out referral?

[levipront]

Could you help me out?

[Olllie]

Hey, are you able to check if they’re appearing in your Google Analytics? If they are, it might be that they aren’t fully supported by Shopify in this instance, or they’re still processing. If they’re not showing up, it could mean they haven’t been set up correctly.

You may also want to have a read through this: https://www.shopify.com/blog/utm-parameters