On other ecommerce sites we did URL rewrites which were generated in the server and sent to the client. I know they can dynamically generate meta tags and it works but it is not the easiest way to do it and would be my second option. I would need to get the data that the meta tags needed onto the page (i.e. product name, category, size info, etc.) so it’s as much work as coding the meta tags on the server and not ideal. The URL rewrite is more reliable. Too many factors can affect the page content. I really want to be able to code the URLs on the server and that is what I am asking has anybody done it?