What is variantRequiresSellingPlan?

Shopify Partner
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My app edits order to add more items. There is an order giving me an error of variantRequiresSellingPlan, the message is "This variant requires a selling plan to be specified.". What does it mean? The order edit process was stopped due to this error. 

My app doesn't handle subscriptions. Why is a selling plan required? Where does it set a selling plan is required? I suspect it's the subscription app adding something to the variant. Look like it's Bold subscription but I don't know what I can do with it

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