Why are my Facebook ads showing zero unique 'Add to Cart'?

[zamanhasanov96]

 

Hello. My facebook ads panel ı see total “add to cart” = “6” But ı see “unique add to cart=‘0’. How this happen. I control my pixel and ı see pixel work very good. Why this happen? Anyone can help for me?

[Moira]

Hey @zamanhasanov96,

Welcome to the Shopify Community!

There are two metrics that can provide insight into whether your ad may drive purchases: 

1. Unique Adds to Cart.

2. Unique Checkouts Initiated.

Unique Adds to Cart is a metric on the Facebook dashboard that is fired by the Facebook pixel when someone on your website has added something (or multiple items) to their cart. Whether someone has added twelve items to their cart or one item, the unique add to cart metric is only referring to the number of people who add something to the cart, not the number of items in the cart.

• How 'Unique Adds to Cart' is calculated 

This is rather confusing because the regular “add to cart” metric on the Facebook dashboard is referring to the number of items added to a cart. Similarly, Unique Checkouts Initiated refers to the number of people who reach the checkout page.

Note: reaching the checkout page is not the same as a conversion. The checkout page is the page on the website where people can enter their payment information.

[zamanhasanov96]

I understood. For example ı send screenshoot. If total add to cart is 6 unique add to cart should be minumu “1”. But ı see unique add to cart “0”. If one person add to cart 6 item ı see “1”. But ı see 0

[zamanhasanov96]

It is not use information and do not answer my main question

[Mauro_Nicola]

I have the same issue, and the reply is not providing and answer at all. 

[alpingo23]

Hi, did you guys manage to fix this issue?