Why is GA4 reporting lower sales than Shopify and Klaviyo analytics?

vintageart
Tourist
11 0 4

I deleted a previous manual implementation of GA4 and used Shopify's Google Channel GA4 integration.  Problem is that GA4 now reports sales  < 25% below that reported by both Shopify and Klaviyo analytics bringing into doubt all GA4 data.  I have seen mention that add blockers are the culprit, but that doesn't jibe with the Klayvio metrics and my previous manual implementation of GA4.  Two questions:  1) what gives? 2) is the solution to ditch the Shopify integration and go back to Tag Manager?

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Reply 1 (1)

Barnett4321
Excursionist
29 0 15