Why is my website loading so slowly and how can I improve it?

[Frozen2Oven]

Hello, good evening.

It is not the first or second time that I come here to talk about the speed of my site. My customers call me to say that they are not able to access it and I end up losing many orders because of this. I'd really like to know why it's so slow and often doesn't even open the site. What can you do to help me please. 
thank you.

www.frozen2oven.com

[kazi]

Hello @Frozen2Oven  I have checked the store. It seems working fine. I have checked the store in google page speed too. https://pagespeed.web.dev/analysis/https-frozen2oven-com/6am91spz49?form_factor=mobile

Mobile seems working slow and low scores - 31

Here some issues i have found there

> Reduce unused JavaScript  ( Remove unused APPS or load them where they needed)

> Eliminate render-blocking resources ( you can fix it by defer JS and inline css)

> Reduce unused CSS ( Load the css file where they needed)

> Defer offscreen images (Lazyload images)

You can google more for more details if you need help feel free to knock me.

[Ishan_Makkar]

Hi @Frozen2Oven ,

I have reviewed your website on pagespeed insights and Gtmatrix , Here is how you can fix the speed - 
1- Change all images to webP format , You can use this free tool - https://web-tools.online/convert-images/convert-avif 

2- There is major render blocking issue which can be fixed by using https://websitespeedy.com/ , This tool will also implement lazy loading automatically so website will load much faster on Mobile.

3- Remove any unused apps.

Thanks,
Ishan

[oscprofessional · Accepted solution]

Hello @Frozen2Oven 

I have checked your site URL: You need to work on the Mobile score.

We’ve had the best success for our clients by working with our developers to implement the lazy sizes because it's quite complicated for non-technical people.

You need to work on the following points:

• Theme Upgrade if there is a scope and upgraded theme available
• Reduce JS Payload.
• Use Critical CSS.
• Replace GIFs With Static Images
• Reduce Large Image Sizes
• Migrate Tracking Codes To Google Tag Manager
• Compress Images
• Limit Third-Party JavaScript & Shopify Apps
• Preload Web Fonts.
• I suggest limiting it to one and using a standard web font.

By fixing these issues, your website speed score can definitely improve.

If anything needs to be included or clarified then feel free to ask.  We will surely help you.

Thank you

Have a nice day!

[SEOAnt-Zoey]

Hi, I'm glad to participate in this discussion.
The best way to improve website speed is to have professionals help you optimize your site or to use a Shopify app with acceleration features.

Google is now very strict about monitoring website speed. Some experts might use cheating methods to significantly improve your website's speed, but if Google detects this, your site could face penalties, such as having your products removed from Google Merchant Center. Using legitimate methods to speed up your site is a highly technical and time-consuming process, and it can be quite costly.

That's why choosing a Shopify app with acceleration features can be a better option—you won't have to worry about violating Google's rules, and it’s more cost-effective.
I recommend SEOAnt ‑ AI SEO Optimizer.

Here’s why:
1.All acceleration features comply with Google’s guidelines. If the app doesn't follow the rules, Shopify will remove it from the app store.
2.SEOAnt ‑ AI SEO Optimizer offers a comprehensive set of acceleration features:
      -Image optimization: For most websites, images are typically the last to load. Losslessly compressing page images can shorten your page load times.
      -Site Speed Up: When users visit the website, this feature limits the loading of third-party resources and the execution of unnecessary programs. It               prioritizes loading your own website resources, saving the time spent on loading third-party resources.
      -Lazy-loading: Preload and render potential target pages before the user's anticipated actions, significantly reducing page switch delays and                         perceived wait times.
      -Instant Page: Before a user clicks on a link, they hover their mouse over it. When a user hovers for 65ms, there’s a 50% chance they’ll click on the link.         At this moment, instant.page starts preloading, giving an average of over 300ms for the page to preload.
      -AMP: AMP (Accelerated Mobile Pages) is an open-source framework launched by Google, designed to help web content load quickly, especially on                mobile devices.

Google has repeatedly emphasized that fast-loading websites not only provide a better user experience but are also more likely to achieve higher rankings in search results.

A study by Google and SOASTA found that increasing page load time from 1 second to 5 seconds increases the likelihood of users leaving by 90%. For every additional second of load time, conversion rates drop by an average of 20%. Another finding is that pages that take more than 3 seconds to load may see a 32% increase in bounce rates.

SEOAnt would like to offer a 40% discount to users who try installing the SEOAnt - AI SEO app. Please install it through this link and enter "SEOAnt-AI SEO40%OFF" on the pricing page to receive 40% off all plans for a period of 2 months, valid long-term.

Wish you a prosperous business！