Why is there a discrepancy between Facebook ads manager and Shopify tracking?

Gloxpk
Visitor
3 0 0

Hi Everyone,

 

I am Facing an Issue on my shopify store and that is like on Facebook Ads Manager it shows me 53 Link Clicks but on Shopify it only shows 41 Sessions. 

 

Whats the Error?

 

Gloxpk_0-1711717144681.pngGloxpk_1-1711717158398.png

 

Replies 4 (4)

Sam_ian
Shopify Partner
63 3 11

 

Hello Gloxpk,
How do you track facebook ADS?
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Gloxpk
Visitor
3 0 0

From Facebook Ads Manager 

Sam_ian
Shopify Partner
63 3 11

 

Possible reason for the Discrepancy
Facebook Ads and Shopify use different tracking methods. Facebook counts a link click when someone clicks on your ad, regardless of whether they reach your store due to various reasons (slow loading, redirects, etc.). Shopify registers a session only when someone lands on your store.
Make sure your Facebook ad URLs are tagged with UTM parameters (e.g., utm_source=facebook&utm_campaign=summer_sale). These parameters help identify traffic specifically from Facebook ads in Shopify analytics.
Your COFFEE TIP! Can Create something incredible!
Require Assistance with google Analytics?
EMAIL ME!
Solved? accept it as solution with like
Addtocartstore
Shopify Partner
3 0 0

I have a similar problem.

Shopify is not tracking anything.

 

I have the pixel installed and I get a huge difference in sessions etc.

So I decided to implement google analytics and they track properly.

 

 Any idea on what can cause the issue? I think it effects my ads too