Paul (wingnight.net), We'll provide you with some advice but please let us know what is your primary domain - wingnight.net or whatsyourwingnight.com? They seem to have identical content but still - the domain itself is also important so we would need to understand your priority domain.
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Paul, It’s quite hard to tell whether you’d need to change your current website structure because we cannot see how visitors behave on your project at the moment. Though it is still not quite clear why you have 3 product categories Sweets, Mints, Gums and at the same time you have separated Bisquits&Cookies from Cakes. You have a wide range of products and product categories on your project, so in your case there will be required deep investigation on how to develop the most efficient website structure and menu. We have a very strong usability department, so if you need our help for this please contact us at email@example.com for more information. From SEO point of view you should start with keyword research in order to find all relevant keywords for your homepage and each product category and then optimize these pages for these keywords. For example let’s check your www.britbox.co.uk/collections/chocolate page. Some sample keywords that we found are buy chocolate online, chocolates online, order chocolate online. You should add these keywords into your meta tag Title and add them within page content. The same scenario is valid for all other pages of your project. It will help you to get more authority from Google point of view and improve your rankings. I hope it helps you a bit :)
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Hello Andy! My congratulations on the site launch! I am sorry that it took me so long to answer you. Well, first of all you should do on-page optimization for all pages of your site http://www.sedumgarden.net. You should optimize them so they feature keywords which will help your pages to be ranked in the search results. Prior to this stage you should do keyword research, about which me and Elena wrote earlier in this thread. So for example, home page http://www.sedumgarden.net/. Current title is too short and it is almost doesn’t convey any information to Google to help it understand that this pages could be ranked for flowers connected search queries. You can use up to 70 character space in title so make the most of it when you decide on keywords. Words written in H1 tag should also contain some keywords. At present in H1 tag there is a link to the Home Page. Also, your home page doesn’t contain any text which is negative from Google point of view. You should add here a decent volume of text so you could add some keywords in it too. This is a must. In the same manner – title, description, headings in H1 tag and text on the page - you should optimize category pages like http://www.sedumgarden.net/collections/sedum-garden-1, http://www.sedumgarden.net/collections/hens-chicks and so on. And the same goes for product pages , you already have texts there so now the time to include there keywords and write proper titles and headings in H1 tag. Product catalog. My advice is to optimize this page for keywords too http://www.sedumgarden.net/collections/all. And use rel=canonical so that search engine understands that this is the main page all other pages http://www.sedumgarden.net/collections/all?page=3, http://www.sedumgarden.net/collections/all?page=2 ; and so on are not its duplicates. What is important to remember here is that Google really doesn’t like duplicates. For example, it could be especially not evident in titles and descriptions, however, if titles and description are repeated on different URLs, it will be a duplicate and page rankings in the search results will be decreased. You can easily monitor this issue in Google Webmaster tools. I have checked your robots.txt file – I would also closed from indexation the Search category, just write the next: Disallow: /search I understand that your website is just launching so it is indexed very poorly. To ensure it is indexed properly you should submit xml sitemap in Google Webmaster Tools, and also it will be good if you create html sitemap of your website and place it there, on the site. Hope it helps! If any questions, please feel free to contact me! Regards, Hanna
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Lana, Nice website! From usability point of view we found no serious issues. From SEO point of view you have a lot of space for improvement We’d recommend you to make extensive keyword research to determine all relevant keywords for your project and then optimize corresponding pages for these keywords. You should then add these keywords to meta tag “Title” and add them within your page content (ideally an SEO-optimized user-friendly text for the homepage and each product category page. Not much – around 200 words per text with 2-4 most important relevant keywords). For example your Homepage Title contains only Wall decals and Stickers keywords, but there are also keyword combinations like “cheap wall decals”, “removable wall decals”, etc. they have quite good search volume so we would definitely recommend you to add them. If you do keyword research you will definitely find additional keywords worth your attention. The same is valid for your product category pages. For example we found keywords like “disney wall decals”, “cartoon wall decals” that would perfectly suit for your http://lanadecals.com/collections/superheroes-cartoons-1 page. So you could also add them to the meta tag of this page and write some small text containing these keywords for this page. Please also pay attention to your meta tag Description. This is a very important call-to-action element that will help you to get more clicks from organic search. We’d recommend to make it more appealing and “tasty” so that people notice it among other websites in SERP and click on the link to your website. Here’s a link where you will be able to check how your titles and description will look in the search results http://seo-website-designer.com/Google-SERP-Emulator. Good luck with your project and if you need our further help with onsite optimization, please let us know at firstname.lastname@example.org.
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Kelly, As your potential international customer I’d like to be able to convert the prices into USD right on your website. But if you target mostly Malaysia – it’s OK then. We would recommend to make the menu simple – just several main product categories without concrete product as a drop down list (just 9 main product categories without any sub-menus). It will be easier for your customers. We would also make photos on your product pages of a higher quality (higher resolution and without “noise”. This “noise” usually means that there was a lack of light when shooting those photos and the photos themselves are a little bit fuzzy). Your “limited edition” feature could be highlighted right on your homepage and not just on your About us page. From SEO point of view you need to optimize your project for relevant keywords. Please check the post from Elena Ruchko above in this thread to Tanay Mehta. Good luck with your project!
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Andy, sorry for not being able to provide you our feedback earlier. I asked my coleague who has experience directly in your niche to have a look at your project. We will provide you our ideas within next 1 or maximum 2 days :)
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Victoria, A cool lady on the homepage. But it would be more efficient to use this space to promote your featured products. You need to scroll too much to reach them at the bottom of your page. Your filter drop-down menu on the page http://gleam-jewellery.myshopify.com/collections/all contains a lot of parameters that more likely to confuse visitors rather than help them find what they are looking for. It would be better to have here just 3 main product categories (earrings, bracelets and necklaces). When you have more products http://gleam-jewellery.myshopify.com/products/black-agate-bee-teardrop-earrings: as a potential customer I’d like to know dimensions, weight, country of origine. When I add a product to the shopping cart I discover that a tax may be applied. How can I know the amount of the tax and whether it will be charged? Can you highlight this info on your product page? We’d also make “Continue checkout as a guest” option more obvious and visible. You are currently index by Google as gleam-jewellery.myshopify.com, so when you move your project to gleamjewellery.co.uk please make sure that you set up redirects correctly (you should set up 301 redirects from …my.shopify.com domain to corresponding pages of gleamjewellery.co.uk). Please also add relevant keywords into meta tag title of the homepage, product category pages and product pages. Your homepage and your product category pages would also benefit in terms of SEO if you add SEO-optimized texts there. I hope this info will help you get relevant traffic and sales.
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Hello Vince, It seems you already partially fixed this issue and moved the project to another domain? On product category pages you have images for each product and all images have different sizes. It would be better if all images have the same size.
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Hi Karen (http://lunagirl.com/), First of all I want to say that the style and idea of your site are great, I like it immensly! :) And you have already done a great job on developing and promoting your site, as there is quite a number of nice backlinks pointing to your site. You've got nicely looking, friendly structure and interface and your site is already ranking well for a number of keywords connected with "victorian images" and the like. Also I see that you have researched your keywords and you are trying to use them in title tags, headings and inside the content. In terms of title tags and headings the only thing I would recommend you do, would be create longer descriptive titles for your product pages. For a site like yours it is very important to generate a good tail of low volume keywords and use them on your product pages - in titles, URLs, headings, alts of images, in the names of image files and in the content of product pages.So, for example, instead of giving this page a title "Antique Photographs 1 Collage Sheet" http://lunagirl.com/collections/digital-collage-sheets-men-boys/products/antique-photographs-1-collage-sheet you could make it more descriptive and add a couple of keywords and make it something like "Antique black and white Victorian photographs collage sheet" - such title can potentially attract more traffic by long-tail queries. Also with so many pages and products you should definitely create an html sitemap for your site where you would list the links to all of your products category by category. It should be something like you have here http://lunagirl.com/collections/all, but in order to accelerate the pace of search bots with which they crawl your site, you should list just the links to your products with their names as the anchor texts, use no images, no CSS on html sitemap pages and set "noindex, follow" directive in your robots meta tags on html sitemap pages. The directive should look like this <meta name="robots" content="noindex, follow, noarchive" />. All these is done to facilitate the job of Googlebot that would come searching for new URLs on your site. And of course you definitely need to optimize the images on your site as much as it's possible, as there is a great potential for your project in terms of traffic from Google Images and Bing Images. For that, as I have already mentioned, you should pay attentioan to alts and titles of your images, their filenames and the text that surrounds the iamge. It all should contain unique and descriptive text on each image. I noticed that you have images listed in your general xml sitemap, but for better indexation of images if I were you, I would create a separate xml sitemap specifically for the images of your site. You can find Google's guidelines on images sitemap creation here https://support.google.com/webmasters/answer/178636# I liked your idea with free collage sheets for a link, I see that it actually gave you quite a number of backlinks! But the thing is that all the links do not contain any anchor text, so they do not help you us much as they could. I would suggest you offer visitors a ready made snippet with a URL and anchor text with keywords relevant to that URL. For example <a href="http://lunagirl.com/collections/digital-collage-sheets-holidays/christmas">vintage christmas photos</a>. But it's very important to often switch this snippet with link, say, at least once a week update it to a different URL and keyword, so that you don't get penalized by Google for too many similar anchors. Also with such an amazing content you should definitely take some benefit from Stumble upon and Instagram. Those two resources have the audience that would gladly come to your site and share what they see. I hope my advice helps you improve your great project further. Also I would like to offer you to make use of this great tool which can help you define how much you can afford to spend on SEO of your project.
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Hi Michael (bunionsleeve.com), I will start from usability standpoint. When I enter the site the first thing that jumps into my eyes is the phrase "Not available in stores" which is very confusing, as my first thought is - "probably this site is out of stock currently", and of course then, if I were a customer I would logically think that if the store is out of stock, probably I should leave this site? So, this phrase is just kind of confusing, when it is the first thing that you see. The next thing is - I cannot see where I can view the products. I see the order now button and navigation bar with size guide, interesting facts and waht not, but I do not see the products or a catalogue. So, what I would do on the homepage from usability standpoint - I would definitely rethink that banner, I think it should show a photo of your product and you might also leave that picture that you have now. Also there is too much text on the banner, nobody would read into that, it is too long for a moto or a call to action. I would leave only the key points there: * can be comfortanly worn with socks and shoes * not available in other stores * perfect for active people: runners and walkers "Order now" button is good (you might even make it a bit bigger above the fold), but red "order now" letters in the navigation bar are not good, as they duplicate your call to action (which was on the button) and also navigation bar is not the right place for call to actions. I would strongly suggest you to replace red "order now" with something like "Products" or "Shop for Bunion Sleeves" or something similar. Also I would move this "Products" label closer to the "Home" label and "My Stoury" and "Bunion facts" closer to blog. That will attarct more attention to "Product" label; and the right side of the navigation bar would be all about facts and useful info. Also that badge that you've hidden at the bottom of your site with 100% satisfaction guarantee and the text saying that you will do a full refund in case of dissatisfaction should totally be displayed above the fold probably right above the email to the left of the logo. Also address and a telephone would do you good. For more insights on usability, please feel free to check this checklist created by experienced UX specialists of Promodo company http://bit.ly/1eC9dYj From SEO standpoint, to be honest, I would not expect loads of traffic from search, as your target keywords do not have very high search volumes. But if you optimize your site well, I suppose, that you can count on steady 50 to 100 visitors a day and if you actively develop and regularly post to your blog, certainly, more. What you need to do is select a set of keywords for each page on your site, I would start from combinations like "bunion treatment" "non surgical bunion treatment" and narrow down to "bunion sleeve" "toe sleeve" and others. Then you will have to rewrite you page titles, h1 tags and review your pages content to make sure that you are using the keywords that you have selected for each page on your site pages in all those three most important sections - titles, headings, content. Please check this infographic to get some basic idea of how to approach keyword research correctly http://selnd.com/PBmqC7 And of course, you will need more links to your website, with your niche I would suggect you to try guest blogging, as there is lots of resources that would gladly publish quality content in exchange for a baclikink. You can start your search with this great guest blogging platform - http://myblogguest.com/. I think this will do for starters, I hope it will help you a bit :) And feel free to come back for further advice as soon as you are done with implementation of this portion of advice ;)
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Shomari, Why don’t you use the potential of your homepage? Maybe it’s just a temporary bug but at the moment you have a menu on the left and the rest of the page is blank with just a background image. You can use this space to promote your hot deals and priority items. Besides you should let your visitors know what your website is about at this page. For us, as your potential customers, it would be important to get additional info on each item like the fabrics of this cloth, a size chart etc. Try to think as your own customer – what additional information you pay attention to when you buy clothes for yourself. From SEO point of view here’s a sample of an optimized page: http://www.indobase.com/fashion/men-fashion/apparels/western/informal-wear/. There is still space for additional optimization here, but please do at least some basic things like adding relevant keywords to your meta tags (like Casual Menwear Clothing - Casual Clothes For Men - Men Informal Wear) and add some text optimized for relevant keywords (they are in bold within the text on this sample page). This will help Google to associate your project with these keywords. It would be also useful to manage a blog within your website. If you post SEO-optimized relevant posts there (like How to dress for the week-end, etc.) it will help you gather additional traffic from search engines. We hope our feedback helps you to get potential customers and get sales :)
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Hi Neil (www.redhottoys.co.uk), I think we have already met at one of our free webinar sessions. You have registered for it here http://lp.promodo.com/guides/free-site-audit/, remember? :) I belive that our specialists Paul or Natalie have alredy given you the insights on the SEO and UX of your website. I know them as very good professionals, so not sure if I can add anything else to what they have been saying. But if you have some specific questions now after the webinar, I would love to help you out. Please let me know!
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Hello Jamie! I examined your online store handcraftedceramics.com . My first advice concerns your website optimization for the search engines. You should fill your website pages with enough content so that Google could judge from this content that your website is relevant to the users’ searches connected with Handcrafted Ceramics. How will Google know that your website is worth to be ranked in the search results for Handcrafted Ceramics related keywords? Your page titles, texts and headings with H1 tag will contain such keywords - that is how search engine will know it and that is what you should with your website pages - home page, category pages such as http://handcraftedceramics.com/collections/dragons-wizards and product pages. For example, at present your home page has very little of text, moreover, this text is from welcome page, which means it is repeated on both pages which creates duplicates. Probably, you have read already my posts where I wrote that duplicates are very harmful for page rankings. At to the title of home page, it is very short, just Handcrafted Ceramics, when it is lots of space and opportunities to find similar keywords with good search volume and incorporate them in this title too. Title length could be up to 70 characters – use it for your business benefit. H1 tag on your home page is used not quite correctly. You put the phrase “Handcrafted Ceramics” in this tag and make it a link to the home page. Ideally, it (Handcrafted Ceramics) should be just a link and in H1 tag you should put something which describes the content of the particular page. For example, for the page http://handcraftedceramics.com/products/2-halloween-pumpkins-boxes-trinkets ; in H1 tag you should put “2 Halloween Pumpkins Trinket Boxes”. Description of the home page is similar to a couple of other pages description, which is negative sign for Google and should be corrected for sure. All descriptions and titles should be unique. It is very important. You website has already xml sitemap, but I would also advise to create html sitemap for your website and place a link to it somewhere on the homepage so the users could easily find the way if they are lost and search engines could crawl your website without any problems. I have checked your social media buttons and found out that all of them lead to some Shopify accounts, but not yours. This moment creates very negative user experience, so you should fix this problem. On one of your pages I found this note “I made a mistake/would like to add on to my order. Please call us right away at 931-267-1241.too deep make it more visible” - it is really good option, but it could hardly found by the users in case they need. Place this telephone number somewhere at the top of the page, or on the contact us page, or somewhere on the product pages, so the users could easily find it. On the home page you say that the assortment is continuously updated, I thought why not create email subscription then? You could send email to your audience and this way keeping a closer contact with them. When I wandered through your websites I noticed that a little clutter creates that fact that your product pictures are of different size, perhaps, you should make them of the same size. Also, when I can’t enlarge product pictures, for example, this one http://handcraftedceramics.com/collections/bisque-ready-to-paint-pottery/products/4-1-2-sitting-kitten, ideally users should be able to do that. If any questions, please feel free to ask, and if you wish to leave a feedback on my work, please let me know, and I will send you a request, so you could do this. Kind regards, Hanna
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</m:mathPr></w:WordDocument></xml><![endif]--> Hello Jamie! I examined your online store handcraftedceramics.com . My first advice concerns your website optimization for the search engines. You should fill your website pages with enough content so that Google could judge from this content that your website is relevant to the users’ searches connected with Handcrafted Ceramics. How will Google know that your website is worth to be ranked in the search results for Handcrafted Ceramics related keywords? Your page titles, texts and headings with H1 tag will contain such keywords - that is how search engine will know it and that is what you should with your website pages - home page, category pages such as http://handcraftedceramics.com/collections/dragons-wizards and product pages. For example, at present your home page has very little of text, moreover, this text is from welcome page, which means it is repeated on both pages which creates duplicates. Probably, you have read already my posts where I wrote that duplicates are very harmful for page rankings. At to the title of home page, it is very short, just Handcrafted Ceramics, when it is lots of space and opportunities to find similar keywords with good search volume and incorporate them in this title too. Title length could be up to 70 characters – use it for your business benefit. H1 tag on your home page is used not quite correctly. You put the phrase “Handcrafted Ceramics” in this tag and make it a link to the home page. Ideally, it (Handcrafted Ceramics) should be just a link and in H1 tag you should put something which describes the content of the particular page. For example, for the page http://handcraftedceramics.com/products/2-halloween-pumpkins-boxes-trinkets ; in H1 tag you should put “2 Halloween Pumpkins Trinket Boxes”. Description of the home page is similar to a couple of other pages description, which is negative sign for Google and should be corrected for sure. All descriptions and titles should be unique. It is very important. You website has already xml sitemap, but I would also advise to create html sitemap for your website and place a link to it somewhere on the homepage so the users could easily find the way if they are lost and search engines could crawl your website without any problems. I have checked your social media buttons and found out that all of them lead to some Shopify accounts, but not yours. This moment creates very negative user experience, so you should fix this problem. On one of your pages I found this note “I made a mistake/would like to add on to my order. Please call us right away at 931-267-1241.too deep make it more visible” - it is really good option, but it could hardly found by the users in case they need. Place this telephone number somewhere at the top of the page, or on the contact us page, or somewhere on the product pages, so the users could easily find it. On the home page you say that the assortment is continuously updated, I thought why not create email subscription then? You could send email to your audience and this way keeping a closer contact with them. When I wandered through your websites I noticed that a little clutter creates that fact that your product pictures are of different size, perhaps, you should make them of the same size. Also, when I can’t enlarge product pictures, for example, this one http://handcraftedceramics.com/collections/bisque-ready-to-paint-pottery/products/4-1-2-sitting-kitten, ideally users should be able to do that. If any questions, please feel free to ask, and if you wish to leave a feedback on my work, please let me know, and I will send you a request, so you could do this. Kind regards, Hanna
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Hello Natalie once again! So as to the usability, I would advise you to work on those large pictures which your home page features. Firstly the white space around them especially below them, looks like empty, it should filled with something or removed at all. Secondly, I would use those images with benefit. For example, you could write on them information about sales, special offers, etc. – you have this kind of information on your website, there is special category for it, but it would be better to make it more prominent. Additionally, when I tried click on these pictures nothing happened – ideally they should lead somewhere. I would also improve the top bar with categories. The thing is that as a rule it should be one line. Everything else should be placed in the drop down menu. If I view product picture, for example, this one http://www.lunamaternity.com/products/seraphine-maternity-navy-lace-cocktail-dress-honor, the letters at the bottom overlap, which looks not very good. I would also place sizing info right on the product page, I think it would be more convenient for the users. Also on those product pages there is still a lot of empty, space, I would use it with benefit offering similar products or something which users usually buy when order this particular product. I have noticed you offer free shipping, then why not make this information more prominent as well? Place somewhere at the top of the page? By the way, I have added to the cart item priced over $300 and got no free shipping, while you say that everything over $100 is shipped free of charge. Quality pages in social media are also important. I have noticed that the last post on your Facebook page was a month ago, it is a negative sign cause users may doubt whether the shop is still open or perhaps it has been closed down and that is why there has been no posts recently. Regards, Hanna If you feel I have helped you considerably, you leave a feedback on my team work, please let me know about that then and I will send you a request for the feedback.
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Naeshia, We’d recommend making the homepage more compact so that people scroll less. The logo and the banner could be reduced; the gaps between the logo, the menu and the banner could be also reduced. We would also revise all filter items and leave only those ones that are really relevant. For example your Necklaces product category page has “earrings” item within Browse drop-down menu. It’s not a big issue but it is still better to leave only those items that are relevant in order not to overload this sub-menu and not to confuse users. It’s good idea to add additional parameters like “colour” within some categories, but it should be more complete. For example Handbags product category page has “pink” item within Browse drop-down menu but no black, etc. These are quite minor issues but they will additionally improve user experience of the project and let your visitors make their choice easier. From SEO point of view please see these recommendation that were posted by my colleague Elena Ruchko: Your primary task in terms of SEO is to optimize website pages titles, descriptions and heading in H1 tag for keywords, which you should select in order for your store to perform better in the search engines. For example, your home page title almost doesn’t contain commercial keywords which would prompt Google that your website is about jewelry, title size is up to 70 characters – you can include more keywords, what is written in titles is very important for page rankings in Google. You should also write one or two commercial keywords in H1 tag on your homepage. To complete on-page SEO optimization you should also add text to your home page. It should be somewhere around two chapters at least and have several keywords for which you have decided you want this page to be ranked. Everything that I wrote here about home page optimization is true for all other pages – category pages first of all, and then product pages. Please note that all titles and descriptions should be uqniue, so you cannot use one and the same title or description for several pages of the project. Naeshia, Please also check the post from Elena Ruchko to Tanay Mehta above in this thread. You will find recommendations on how to do a keyword research for your project. I hope all this information will help your project start bringing money :)
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Hello Natalie! I am really sorry for my late reply, but please see what I have found about your website http://www.lunamaternity.com. I will start with SEO block. Your primary task in terms of SEO is to optimize website pages titles, descriptions and heading in H1 tag for keywords, which you should select in order for your store to perform better in the search engines. For example, your home page title almost doesn’t contain commercial keywords which would prompt Google that your website is about maternity clothes, title size is up to 70 characters – you can include more keywords, what is written in titles is very important for page rankings in Google. The same home page description is very similar to title, I would make it different and more compelling. As to the heading with H1 tag of this home page it contains “Featured Products” only. It is very unefficient, you should write one or two commercial keywords, some from those which will be featured in your new optimized titles, for example. To complete on-page SEO optimization you should also ad text to your home page. It should be somewhere around two chapters at least and have several keywords for which you have decided you want this page to be ranked. Everything that I wrote here about home page optimization is true for all other pages – category pages first of all, and then product pages. I can’t have access to your Webmaster Tools, but quite probably, that many of your product and sort pages have similar titles and descriptions, it is very dangerous in terms of SEO, so you need to make them all unique. By the way, talking about duplicates, on your website the same page could be opened with different URLs, it is risky, as should both such pages get to the Google index, Google consider these pages as duplicates and will decrease their rankings. Namely, home page opens for the address http://www.lunamaternity.com and for http://www.lunamaternity.com/index.php ; - ideally it should redirect from index.php version to the standard one http://www.lunamaternity.com. ; Also your website pages could be opened for the URLs with and without slash at the end, for example, http://www.lunamaternity.com/collections/new-arrivals and http://www.lunamaternity.com/collections/new-arrivals/. I recommend to redirect this version with slash to the standard page URL, http://www.lunamaternity.com/collections/new-arrivals in this case. Another issue your website has is small and capital letters. At present if the user mistakenly types capital letters in URL, the website returns the 404 error, while according to the best SEO practices it should simply redirect user to the corresponding page but with all small letters in URL. I have checked your website indexation by Google, there certain pages which shouldn’t be in Google index, for example this one http://www.lunamaternity.com/search?page=7&q=Maternity&type=product ; - again because of potential risk to create duplicates. To avoid this problem, I recommend to close the search directory from Google crawler in robots.txt file. One more important SEO note is about duplicated texts. Text duplicates are as dangerous as URL duplicates, for example. I have found this problem on your website, especially often it occurs on product pages, where stores place the text taken from other websites (for example, product manufactures, or repeat the same text from page to page, because products are very similar). Please check your website for this issue, because for example, one product description has been repeated 36 times according to information in Google index (please check the attachement). It is very unfavorable situation. This is what I wanted to say about SEO, my next post to you will be about usability part ;-) Regards, Hanna
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Hello Vitor, Frankly speaking the website is awesome, I really like the design and the products. Just a few issues that I have found. Some of your content has a lot of duplicates across the web. I have checked several products and it seems that blackberry case and iPad case has a lot of cross domain duplicates. This is something that should be considered and fixed because eventually it can cause the Google penalty. Your “title” meta tag can be improved with some long tail keywords like” buy cork wallet” etc. they usually have better conversion rate. After any item is added to the basket customer is automatically redirected to the cart page. I don’t really think that it is correct especially taking into consideration that the “continue shopping” icon is just a link. It will be much better just to show notification that the item was added to the cart or change the link on the cart page to a noticeable icon. But I think your major concern is traffic to the website and sales. I have checked the number of backlinks and it seems that there are only about 100 backlinks at the moment. As you offer great unique products I’d recommend you to start classic marketing and post different info about the store on various forums and blogs. That will really help you to attract traffic and customers. Hope this will help you. Good luck.
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JerseyGirl13, We’d recommend reorganizing the menu. Ideally it should be in just 1 line. The text from your Welcome page could be moved to your homepage. All collections could be joined in just 1 menu item with several drop-down sub-items, etc. This will help your visitors find the information easier. Your banner slides lead to your admin panel in Shopify. Please change it. From SEO point of view it is very important to adjust your website structure to cover all segments of potential customers. If you do keyword research for your business niche you will find groups of relevant keywords used by your potential customers. Ideally to cover all these segments you should have separate pages for each such keyword group, and this page should be optimized for relevant keywords. We’d recommend you to hire an SEO provider for one-time SEO consulting to ensure the compliance of your project with all search engines' requirements. This will be one-time investment with a long term positive result. Good luck with your project!
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Taliesin, From usability point of view we found no serious issues. It’s just not quite clear why you need 2 drop-down fields on each product category page. The first field containing other product categories confuses a bit - your top menu serves perfect for these purposes. Why not leaving just one field with additional parameters to browse within chosen product category? And we’d also recommend restructuring product category pages so that the products themselves are visible right at the top of the page, because now you have a lot of text and we had to scroll it down to get to the products themselves. We would also highlight “Free shipping option” on all product category pages and on each product page. It’s good competitive advantage and people should get this information easier. But these all are minor issues. From SEO point of view your project is already optimized for some part of relevant keywords. But it can be additionally improved to get more benefit from it. You could add keywords like “handmade baby blanket(s)”, “custom baby blanket”. Your top competitors could give you more insights here – please check their websites for that (titles and texts). Google AdWords Keywordplanner could also give you additional keywords in your niche. In terms of offsite optimization we found around 450 backlinks from 17 domains. The amount of unique domains with backlinks is much more important for Google when ranking your website rather than the number of backlinks themselves. I hope it helps :)
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Lindsey, We would make your homepage more compact so that your visitors have to scroll less. You could upsell accessories on each bicycle page instead of similar items section with other bikes. Your bikes look cool, but if I decide to purchase a balance bike for my child, I’d like to get some technical characteristics. Please have a look at one of your competitors: http://www.balancebikeshop.com/product_p/erlite.htm. They indicate weight, dimensions, appropriate child’s age, tire size, seat height settings etc. These parameters are highly important for most parents. We would also make “add to cart” button more visible. At first step of the checkout procedure I discover that there is also a tax applied so that the total amount is higher. Some visitors will definitely get disappointed by this fact and leave the website at this step. A\B testing option in Google Analytics could help you understand whether this is an issue for your project. You could check sales volume for those people who discover this tax on your checkout page and for those ones who will see it as a separate line on your product page. From SEO point of view you already done some onsite optimization. Now you’d need more backlinks to your project. You currently have around 260 backlinks but they all are from 4 unique domains only. For Google the number of unique domains is more important factor. We’d also recommend you to manage a blog on your project related to balance bikes. It will help you gather traffic for relevant keywords in your niche if you optimize each post for appropriate groups of keywords and make interlinking correct. Good luck with your project!
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Cort, We’d recommend you to make the logo a bit smaller and add some short description on what the website is about (at least “Rare Air Electronic Cigarettes” or something like that. It would be also great to highlight your competitive advantages (free shipping and moneyback) higher on your homepage so that they are visible on the first screen (a the moment they are almost at the bottom of the page and we had to scroll down to find them). Or alternatively you could make the banner on your homepage smaller so that the text is displayed higher. We would also make the banner slides themselves more informative (for example E Juice with coffee cup and coffee beans looks great, but it doesn’t give me understanding what you advertise there. The same goes for other slides. Unless I’m an experienced smoker and I know Rare Air brand it is hard for me to understand at once, that this is a kit with electronic cigarettes). As for product pages we would recommend to display corresponding accessories in some cases and not similar items. For example for http://rareaircigs.ca/products/rare-air-starter-kit you can upsell Lanyard with clip and Zip up carrying case. From SEO point of view we would recommend you to make deep keyword research in order to determine all relevant groups of keywords and then adjust your current filters (tags) on http://rareaircigs.ca/collections/rare-air-hardware page to cover all segments of your audience (based on relevant groups of keywords). Besides we would recommend to additionally optimize your product pages with relevant keywords. Please check our reply to Tanay Mehta above for more details on how to do it. I hope it helps :)
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LIndsey, we tried to access your website to have a look at it but failed for some reasons. Please check whether the link provided by you is correct or whether the website is up and running. http://sampergear.com/, sampergear.com results in "Firefox could not find sampergear.com server". Besides when we try to check whether the project is indexed by Google with the command "site:sampergear.com" Google also doesn't give any pages.
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Hello Sherry, Thank you for the post. It seems that you are already ranked for 14 keywords in google.com top 20 and you have about 445 pages in google index. And at a glance there is a huge scope to move forward. I have looked through the main category pages and some product pages, and it seems that all the “title” meta tags are almost the same. So optimizing them according to what can be found on the page will be perfect to start with. Let’s say category pages can be optimized for some general keywords and product pages for low volume keywords. The second great thing to improve is the amount of content on the page. You don’t have any content on the category pages like here http://www.essellesf.com/collections/dinnerware and http://www.essellesf.com/collections/serveware. This is a common issue on many websites and the thing is that the more optimized pages you have the more traffic you’ll attract and the more chances you have to rank high. As for the product pages, there are some description of the products and that is great, what I’d add is the customer reviews there. It seems that there is a specific module for that in Shopify. In that way it will be possible to generate a 100% unique and super relevant content. As for the UX design the first thing that I’ve noticed is the logo on top left corner. I suggest minimizing it and in that way showing more products on the page. I mean if it be removed or shifted somewhere more relevant content will fit on the screen. It is especially noticeable on the category pages when you have some info hidden below the lower line of the screen. Hope that will help you to move forward with your business. Good luck Sherry. P.S. I forget to mention the number of backlinks; it is very low to compete successfully. Think about telling about your website on various forums, blogs and so on. It is also a great way to create a Facebook page and post all the news there. Just in case my email is email@example.com
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Maria, We would make logo and banner on the homepage smaller and move “Free shipping, VIP discount etc.” block move high (it is now at the bottom of your page, and this block is very important because it highlights your competitive advantage). Youк banner could also be more informative. You can sell priority and bestselling products here, advertise concrete product categories etc. Your website structure can be even more efficient if you optimize it further. It’s hard to tell you exact structure at the moment because there will be required deeper keyword research and analysis of your current product range, but we would at least add “beach bags” “beach accessories” as separate categories. Why do you have 2 separate categories “beach accessory” and “beach accessories”? Our recommendation would be to make deep keyword research and regroup your products into several categories so that you have appropriate landing pages for SEO and the whole structure is more user-friendly. It seems you already done some onsite optimization, but if you change your website structure, you will be able to optimize your pages more efficient for relevant keywords. Besides Title meta tags should be unique for each page. At the moment you have identical Titles on many pages, like for example “Buy Beachwear Online | Designer Kaftans and Beach Dress | Shop for Beach Clothes - Hugo & Oli Beachwear” title is found at least on http://hugoandoli.com.au/collections/beachwear, http://hugoandoli.com.au/collections/beachwear/beach-dress and even on a Beach Bags page (http://hugoandoli.com.au/collections/beachwear/beach-bag) We would also recommend you to add SEO-optimized texts to each product category page. This will help you improve your rankings. I hope these comments help your project improve rankings and get more sales. Good luck with your project!
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hi Amy, Generally Title page is important for SEO and it should contain relevant keywords to positively affect your rankings. Besides it is important for conversions, because people will see at least some part of your title in search results. Description is not so important for SEO, but it is important from conversion rate optimization. The first challenge is to get ranked high for relevant keywords. But the second step is to get maximum clicks from organic search. The more appealing your description and title will be - the more clicks you get. This is the site where you will be able to check how your titles and description will look in the search results http://seo-website-designer.com/Google-SERP-Emulator Have I answered your question?
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