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It's a common challenge to most startups and many give up after spending too much on advertising without corresponding sales, I had recommended an alternative in the topic, it worked for me probably you should try that and see how it goes 
Alternative to Generalised Facebook/Instagram Ads targets when i started selling on shopify my biggest challenge was how to drive sales to my store, my target was to drive traffic to my store and i rushed to create ads as we most of us do on Facebook...
there is nothing wrong with your store, the mistake most people make is by using fb ads, they are ineffective and most people hate it when they pop up. the most effective way to market your product is by micro-targeting your consumers using small-sca...
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