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Man, that sucks. So... to fix, I need to select "custom product" attribute for all items in the bulk editor? Even if these items are items we have bought at wholesale from a vendor and are reselling? Thnx for the help. 
What automation are you using? We are experiencing the same issue. Sales have slumped over the past couple weeks. It was completely out of the blue as for the last year+ we were doing extremely well!
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