Conversion rate is calculate by Purchased/All Session, so in your case that will be 38/4509=0.84%.I think Skye mistook your Added to Cart sessions to All Sessions. I also tested your site. When I add product to cart and want to check out, the loading...

Hi,Sometimes it happens like you described. The most effective way to avoid US traffic is excluding US audience. To use this option, just switch from “Include” to “Exclude” using the drop-down menu on the left.However, this method does not prevent th...

Hi Violka,The attribution source depends on your attribution model. For example, if you choose the last click is your attribution model, then the first scenariodirect -> T1 -> ....(interactions without UTM tags) -> direct -> purchase. (Will this sale...