I feel that way too. Four years in with them and I've seen them pivot features and useful upgrades to 'shopify plus' while making things costlier for small business.  I could give you 10 things that drive me crazy about Shopify, but the most maddenin...

facts

It is insane to me that Shopify keeps releasing fancy marketing updates and has had worse-than-rudimentary functionality for collections, filters, search and so many other things for a decade because 'that's the intended use'.