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That makes sense to me. The new audience is the most likely cause.
Good question. A drop-off between the cart and the checkout usually comes down to a shipping rate issue. Have you been through your checkout process yourself recently to see if anything is off? If nothing is wrong, this might also just be your number...
Hi Jac, There're a couple of good questions in there:How far in advance should you plan your holiday marketing? This should be part of your overall marketing strategy. We'd recommend starting your planning at the beginning of the year and scheduling ...
Hi VIB1, This is a really interesting question. Targeting that business focused audience seems like a smart move. We have a couple of thoughts:From a digital marketing perspective, we would be looking to LinkedIn. As a business focused platform, this...
Good question. I can't imagine this strategy is effective if you're not using those keywords year round and have a history of building gift giving guides. SEO is a long-term play so on the fly strategies aren't likely to be effective. If you're reall...
Good question! Thanks for joining us again. I'd challenge the idea that self help books aren't purchased as gifts. I've seen lots of examples anecdotally of people buying loved ones self help books in times of challenge, or more general self improve...
Hi Julie, First of all, congrats on moving your website to Shopify. It's a really great platform and there's a lot you can do to make the most of it - so much that it can be pretty overwhelming. It sounds like you've already got some good ideas for w...
We've found the key is to avoid the hard sell and be personable - as simple as that sounds, it really works. I've appeared on a ton of podcasts and the process was pretty easy. I identified podcasts in the space I wanted to talk to, I looked for cont...
Right on! Glad I could help. With that extra insight into your workflow, it sounds like it makes even less sense to change. If you've got someone doing a good job managing everything and he's doing a good job, no need to rock the boat. I feel you reg...
Hi there, I love this off the wall question! I really didn't expect to be comparing WordPress and Shopify in this thread so this is cool. First of all, I want to clarify something about Klaviyo; You do not need to switch to Shopify to start using Kla...
08-13-2024
Good question. This is really tricky and a lot of people who are just starting out really underestimate how difficult it is to drive traffic to an online store. Let's break down some of your options:Paid Ads (YouTube, Facebook, Google, Instagram, Tik...
Hi CandTel88, Good question. We don't specifically recommend any AI software presently. I know the software is getting a lot of attention and is really exciting to some people but a lot of people are using it in ways that we feel are too broad. We us...
Hi Mussty, As such a tightly geographically locked business, your situation is very different than a lot of the other merchants in this thread. To answer your question, there are a few things you should focus on:Google My Business: This is easily th...
Hi Megan32, Thanks so much for the warm feedback. I think we all move in and out of the "throwing spaghetti" phase as our businesses grow. To answer your question, I always prefer to focus on hard metrics such as site visits, and conversions. As Matt...
Hi CandTel88, I can weigh in on this. We aren't seeing TikTok trends declining but to be honest, TikTok has never really been on our radar. For most businesses, chasing trends is expensive and ineffective so we prefer to invest in more long-term stra...
