Hi Vicky - just disconnect the GA4 measurement NOT the Google Channel. Keep the Google Channel connected. the google channel is still useful for other things like Shopping and Ads conversion tracking.

I got this fixed -- in the Google-Shopify channel, I removed the GA4upgrade and now my conversions are tracking accurately again.If you have GA4 tags already on your Shopify, I think you can turn off theGoogle-GA4 measurement. It's redundant, I think...

I recently upgraded my Google sales channel to natively include GA4 data. Since I've upgraded I noticed the following - anyone else can confirm or deny?Ads tracking tag has decreased in total conversions + conversion valueGA4 conversion tag in G-Ads,...

Hey Bill, it's not too hard. Here's how - it's directly from the Shopify help page (link) To exclude taxes and shipping from the conversion amount, replace it with this snippet: 'value': {{ checkout.subtotal_price | divided_by: 100.0 }},To include ta...