One thing to check is if revenue includes tax and shipping. My UA account DOES and GA4 does NOT. + missing orders impact tieout GA to Shopify. It's a nasty migration and feel for anyone not doing the due diligence. Also channel grouping issues and co...

This is Shopify issue. The long # is checkout ID. It is assigned b4 order#. You can find it if you look up orders in shopify but you can't search on it. So there is a timing issue firing to GA. I checked my parallel UA account and it's there too. So ...

I see revenue mismatch for 2 reasons: 1- Missing Orders in GA4  2-GA4 doesn't include shipping and tax in revenue but UA does.How do you know you have no transaction IDs? Does it say "not set" in GA4 when you create an exploration to list them? I hav...

I matched transactions from GA Universal and GA4 and found the missing orders. No answer from shopify why they are missing.Also UA in my shopify install includes tax and shipping in REVENUE used by google ads, but GA4 does not. This will impact the m...