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From a branding perspective, the site feels disjointed. The images look like stock photography giving it an inauthentic and impersonal feel. Also, the product photography for items featured on homepage have a different feel than the lifestyle images....
based off a quick view, your flow from HP to product has too many clicks. You want to get customers to product as quickly as possible. At the moment, a customer goes HP > Category (collection PLP) > subcategory PLP > Product PDP. The subcategory page...
I encourage you to read about a marketing funnel as well as the four P’s of marketing. Since funds are limited, I wouldn’t hire anyone to fix the site since you don’t have any visitors just yet. Instead, spend the funds on marketing or product. Marke...
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