Follow up, why you need a lead capture form? All that traffic is leaving and burning your ad spend. You need to capture as much data as possible even if it isn't a sale, an email of a user who has shown interest is OH SO valuable not just to NOW make...

The design is clean which is great - BUT are you doing PPC? Search ads? Etc? Based on that your landing page (in this case the home page) needs to have certain elements. In general it's great that you are starting off with features of the product but...