Brands need to constantly evaluate the economics between direct-to-customer channels (DTC) costs and marketplace commissions. While marketplaces drive margins to the ground with (>30-50% commissions), customer acquisition costs (CAC) on ad platforms ...

We are nearing 3 months of this App Review process. The Shopify App Review Team takes 48 hours between every interaction now. This is what they call "in conversation". This is the case even if you respond to their queries in minutes.  For us, after r...

These are very misleading timelines! We have been in the Shopify App Review process for >8 weeks now. And the only reason we are continuing to persist through this frustrating process is the "sunk" tech investment that went behind the project. Having...