What advice can you give as "guidelines" for addressing environmental concerns of consumers generally towards enviromental concerns in packaging? We are not a product aimed at the "sustainability product" market. However I struggle to know how much e...

Is there a broad "average" of how long businesses look to change their packaging? I work on the basis that we should "overhaul" or change things in a major way every 2 years. However each change creates a lot of waste and is a major investment of tim...

In your experience, how much genuine innovation (i.e. brand new, never done before) ideas do you see as a percentage of client projects? When I am creating a new design, often I am "assembling" (like a magpie) ideas from things Ive seen and then putt...

Are there any "golden rules" or a framework you use on any new client project? I often struggle to narrow the set of objectives when I start a redesign of our packaging. But without clear parametres, a a new project just grows and grows without end. ...