I'm floored that this functionality has been under request for this many years and Shopify has yet to act. If you don't wish to allow us to "merge" accounts fully, then at least give us the ability to "group" accounts so that they can be considered the same account for all order history and sales reporting purposes. That's all that 99% of us need. Just allow us to "group" accounts and from that group select one account from among them that will operate as the front-facing account. Then stack sales data from the other accounts into the front-facing account.
That took me all of two minutes to think of. Problem solved. What the heck is going on Shopify? Had I known this functionality wasn't available when I signed up I would have gone with one of your competittors.
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Ok, first, to drive sales for your niche you should be using skippable YouTube video ads. Why? Because you can target very niche-specific videos. Find a video of a guy mudding in the vehicle you think your lights should go on, and then make a video pitching your product for THAT EXACT VEHICLE. Stand in front of a real camera and explain everything you explained in the post above (why your lighting is true quality, why the competitors on ebay aren't, etc). In your video say "If you own a [vehicle in the video they are about to watch] you're going to want to see this...] and then launch into your sales pitch. If they don't own the vehicle, they will hit the skip button, and if they hit the skip button, you DON'T PAY. You only pay for ads people watch. Yes, you will be making a lot of videos with this, but guess what? You'll be hitting niche-specific targets actually interested in what you have to say. This is the single best ad advice I can give you.
Second, your website. I'm not going to go into the layout/design etc. It's not that bad, really. What it's lacking is YOU. Why aren't you in your about us page? Where's your image? Who am I buying from? Why don't you have a video there telling me who you are and how you got into this industry, where your passion originated from, etc. I've got bad news: faceless ECOM is dying. Yes, some sites who grew up back in the day when it was acceptable are still alive, but new ones are not doing so hot. People expect to learn who you are. It comes down to trust.
Third, why don't your product pages have videos? One single video on each of your key product pages at a minimum. You should be standing there holding your product up talking about it, explaining its features and benefits. If you dropship then drive to a warehouse or find someone who owns one, ask them to allow you to film with it.
Those ten sales you got - where are the reviews? Why don't I see a single review anywhere on your site? Again, no trust. The best Shopify review app right now (that is actually affordable) is Judge.me No I'm not affiliated, but you should strongly consider them or some other review app.
Some general advice on online marketing: Facebook is good for fast/sexy, lifestyle-oriented products. Why? Because these products can be made into videos that people are proud to share. Can your products do this? Well, sure, show us some good midnight mudding videos of some down-under hillbillys sporting your light equipment. That might work. Still-frame images, however, aren't likely to do so hot. People on FB aren't there to shop, so if your ad has no chance of going quasi-viral then it's not likely to net you sales.
Search based ads are great for pain points. That means someone has a problem and they are searching for a solution. For example: my tooth hurts. I need a dentist. Pain point. Do people wake up and say "hey I really need these lights" one day? Where does the pain point come from? Remember, they are going to search, find you and ten other competitors, if it isn't clear as day why you are better than the chinese guy on Ebay dropshipping from AliExpress, they won't pick you.
Then there's PLAs or Merchant Listings. You should definitely be using these. They are cheap and effective, and well suited for more mundane products like lights. You need to optimize your landing page copy for them but that's another matter.
And there's the aforementioned YouTube video ads, which should be your bread and butter.
So what I recommend for you is to start making lots of video content. Make a video for your About Us page. Make videos talking about your best products. Make videos for YouTube ads targeting vehicle-specific niches. You can then use the best ones for Facebook ads, too. Learn how to build in a little production value by cutting into that good 'ol down-under boy mudding, clip back to you talking, back to you holding up the product, back to the mudders hooping and hollering or whatever it is you do.
My two cents.
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Good advice, Jessica. I read the original post as implying SEO-related conversion as the intended topic (since he's selling the service) but an online shop will never be anything but a (poor) stand-in for physical human interaction. Getting out and actually talking to people is usually essential, and should almost always be central. That's where you learn what people want, how to brand and message to them, who they are, how to improve and so forth. For most people, a website should be a way to extend the reach of an already proven product to its already proven market, rather than a way to create a product/market out of thin air.
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First I'll just say what everyone who inevitably visits this thread (now that it's been pushed out by the email list) is going to be thinking: seeing everyone in these threads push their SEO metrics, courses, masterminds, and services really gets old. It's kind of like having an acquaintance who's in an MLM scheme, and every time they invite you to their place for dinner it turns into a sales pitch five minutes into your meal. Its incredibly tiresome and it doesn't help this forum ecosystem.
With that said, there are so many links in the touch-to-sale chain that it's impossible to list a single thing as generally being "the" problem with poor sales. Roughly this is what a seller should evaluate in very broad terms:
Is the product/service a good value that is unique to my shop - if not, find a new product/service to offer
Do I have an actionable plan for logistics and scaling in case I actually succeed - if you don't plan to succeed you probably won't
Is my product/service especially applicable to a targetable niche - if not, emphasize branding to make it so
Is my product/service flashy and lifestyle oriented? If so, become a social media marketing expert (as much as possible)
Does my product/service alleviate a pain point? If so, become a Google/Bing search ad expert (as much as possible)
Am I selling a mundane product, such as toiletry or other consumables? If so, become a branding and marketing (that is to say - communication) expert (as much as possible) and utilize Bing/Google Merchant ads, consider becoming a Google trusted buyer, get trusted reviews, etc.
In any case, be at least decent at all of 4, 5 and 6 no matter what you sell
If on a tight budget, learn how to write the best copy possible on your landing pages, writing copy costs nothing, doesn't require a nice camera, design skills, anyone can do it, etc. This is the easiest bang/buck for most store owners. Good copy. Obviously landing pages should be product pages for most shops.
If on a medium budget, hire a professional photographer and at least get professional hero shots for key products or services at a minimum
If on a comfortable budget, have all your banners, ad images, and key hero shots at a minimum be professional, and consider producing at least one quality video illustrating how your product improves the user's life, one video can be used for FB ads, Google Video ads, on-page demos, etc. etc. You can squeeze a lot out of one good video. Emphasis good.
Get your page speed optimized for your most important 3 landing pages (at a minimum) - should cost less than $150 for most
Put your face all over your about us section and put a video on it, faceless ECOM is dying and new faceless stores are not rising (not well at least). Stop being shy. If you think you are going to succeed in a bathrobe from your basement without ever putting your face/name alongside your products, just stop now.
Use simple branding best practices (color, typography, logo, etc.) and spend the $180 for a feature-rich theme
Do not, do not, do not skimp on apps that you actually need. Especially not when you first launch. Additionally, unless you are marketing to low-end buyers, get rid of any app that makes your store feel cheap (beeketing comes to mind), many of them absolutely ruin your page speed in addition to cheapening your brand
Stop watching YouTube videos of high-school dropouts who got rich selling t-shirts from Facebook and then moved to Shopify 1-2 years ago. Just stop.
Ok 15 is a bit tongue in cheek, but anyway I could keep going. There are so many potential points of failure for an ECOM store and the data necessary to discover what it is is rarely budgeted by newbies. If you are just starting out, every link you create should have UTM tracking, no matter where you post it, even if it's an email to your family saying "yay we launched." Google analytics shouldn't even need to be mentioned it's such an obvious must. The Lucky Orange (not affiliated) is worth every cent for the first few months at least.
A newbie ECOM entrepreneur should expect to be either contracting numerous experts ($$$) to optimize several aspects of their store/brand/marketing/etc. or be spending 10 hours a day learning as much as humanly possible. And then learning some more...on top of taking action.
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