I take a different approach to our website.... (we are turning over 7 figures p/a on the website). I don't actually look at the amount of traffic I get & I pay no attention to how many are converted into sales, I don't do Adwords & I don't do SEO.
I am a little 'old school'... I go and find where my customers are and then I communicate to to them there and bring them to my website. For example there are many Facebook forums (this is just one small example) so I go and contribute on those forums and then when an opportinity arises to promote my website I do. I have done this so well that now others actually refer my website.
I go out into my industry and communicate to people. I don't stay behind my computer.
I go out and ask my customers what do they want from me? What is needed from me? I really survey what is actually wanted and then deliver just that.
I go out into the world and look who my customers are, and contact them the old school way by sending out promotions in the mail.
I do give aways of free samples and post it out to them, so then I forever have their email addresses and postal addresses and then email & send them mail often.
When we send out packages to people who have purchased off our website, we always write a handwritten note, include some treats (like chocolate) and a discount voucher or some promotion for their next purchase. (I admit sometimes this is a little tolling on my staff when we are sending out so many packages per day! But they get into it and buy stickers and fun coloured pens etc).
Yes all these methods are a little old fashioned, but they all work.
So my advise is yes, still do adwords, SEO etc...those things all work. But also apply some old school principles with your business and get out there and find out who your customers are, find out what they want from you as a business, prepare to deliver those wants, and communicate to them.
Our website is www.lockslash.com.au
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