Doug, I like this idea! Question for you... in terms of how the cart is shared... is it via email? I would assume there are options, but I'm thinking for this to work for my audience, we would need it to be via email only as posting a potential gift to social media would end up unveiling the gift quite a bit too early!
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I launched my business, The Giving Theorem, in the Fall and have received great feedback on my concept. But, still... months later, I struggle with traction, and ultimately, getting sales.
My company markets to men to help them buy better gifts more conveniently for women. (A man logs on, takes a quiz, and I email or text gift ideas in 24-48 hrs)... So, we need to appeal to masculinity, while demonstrating a command in femininity. I think our site meets that, but in terms of marketing to men... I'm at a loss. I've tried so many routes. I've done Facebook advertising (a lot), Google Adwords (some), Twitter ads (a little)... I've worked on my email funnels. I've upped my Instagram game (recently). I have more help on board for blogging so that should improve in the future. However... I'm not confident that any of this is going to be what gains traction with men.
Are there any other entrepreneurs on this form who actively target men and might be willing to share what has worked for them?
Does anyone have any creative ideas for me?
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