Had a look at your website, and I have to say that the Santa hats really made me chuckle!
As far as feedback goes, I noticed that there are two pop-ups. The first is a coupon made available when someone Likes you on Facebook or follows you on Twitter, the second is just an 8% off code. Pop-ups, though good at drawing attention to certain offers, can get annoying when there is more than one on a page. From my experience, customers don't like being "annoyed" while they are browsing.
I also noticed a "Find us on Facebook" module in your blog that doesn't appear to be populated with any content. It might be best to remove it if you're not using it.
Otherwise, I think your colour palette really reflects the products you are selling!
Andrea M | Shopify Guru
firstname.lastname@example.org | 1-888-746-7439
... View more