I'm glad to hear you're getting lots of traffic. That's really important. Now, as you know, you need to convert those visitors in to customers.
The first thing I noted when I landed on your site is that I was confused what your brand is about. The copywriting and the products seem to contradict each other. I would consider hats, backpacks and wallets as clothing and accessories, not organization products. Then on the About Us page the text speaks about a community of creators, freelancers and entrepreneurs. Who exactly is part of the community? Did they design the and manufacture the products? If yes, then I would highly recommend you post their names, photos. Overall, what the brand represents and is confusing. My suggestion is to really define brand. This is an excellent blog post of ours that will help you do that. Your messaging needs to be clear and needs to communicate in simple terms what your brand represents, while at the same time holding the interest of visitors.
Once you've created some brand guidelines and have crafted a narrative this blog post can teach you different ways to add personality to your brand. Doing all this will help clarify your brand to visitors. When they land on your site they'll know what you sell quickly and if you're bringing the right traffic there will be a better chance they'll convert.
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Hey there, Sandra.
Bo here from Shopify Support!
Congratulations on starting up your business venture with us, super exciting times. You have gotten off to a really good start, I love the images you are using and the color scheme is wonderful. Black and white are perfect for the industry you are in as it is minimalistic and chic.
Taking a look at your store it does look like there is some work to do. Prior to your launch, you will want to make sure that there are no vacant spaces where images should be. You can read up on all the dos and don'ts of launching your site in this guide.
I'd recommend taking a look at our Shopify webinars for sure. These short tutorials take you through all the basics of creating a store such as adding products, variants, collections, theme changes and pointing a domain to your store. You should be able to sign up here http://bit.ly/2SVZC6w if you would like. We also have a free business course with our Shopify Academy that I would really encourage you to look at if you get a chance: http://bit.ly/2Qt6Ay6.
I would recommend getting back to us when you have had done some more work on your site and are ready to launch. By the looks of thing, you still need to add products and sort out your collections.
SEO can play a huge part in bringing in sales and potential customers. The key to SEO is understanding what your customers will be looking for and ensuring your site is set up to best manage the products and content they are seeking. They say 80% of SEO is content. Want to learn all about content marketing? You can take this free course from Hubspot and become certified! https://academy.hubspot.com/courses/content-marketing
All the Best,
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