Have you tried targeting people that buy from or follow a competitor of yours? If you know of a company that has very similar target customers to yours you can focus on them and try going about it that way.
The other thing you may need to ask yourself is whether the problem is your ability to attract the right visitors or if something on your site needs improving to try and convert the visitors you are getting.
My first instinct looking at your hoodies is the colour vibrancy looks too good to be true and your images look computer generated not like a photo of an actual product. I like to see a photo of a product on someone then I know exactly what I am getting. Maybe its just me but I would be hesitant to buy as I’ve had lots of experiences where the real product does not match the Image.
In the end there is no magic formula and it will take time and lots of trial and error.
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Similar to what a few others have said because you are using stock images provided by the manufacturer of the products it is obvious you are just reselling. So my immediate instinct is to google anything I liked to see if I can get it cheaper elsewhere.
In your about us you talk about loving wooden products and bringing them together in the store. Your store needs to look like that. I think you need to do your own photos of products so it looks like they have been specifically chosen by you as a great fashionable product. Take photos on a person, show me how they look in real life on a real person who likes the beach and who wears this type of thing.
Your shipping time is not fast either - so there needs to be a really good reason why I would buy from you and not look elsewhere.
I also think IG would be a much better option for advertising. I have found for my store FB is not effective at all and I only use IG ads now. You will need to create catchy ads that make people stop scrolling - just using the manufacturers photo won't be enough in my opinion - you need to create your own posts/ads that focus on the lifestyle/image that you want to promote with your products.
You are only just starting and it will take a little time! Good luck!
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A couple of people have asked a couple more questions about my response and I don't want to hijack the thread but I think it is still relevant to the original post.
Initially read everything I could on posts like this and I would apply what I learnt. I have done everything myself (I mean everything) and there are no magic apps or gurus that can make a business successful.
The fundamentals to running any successful business apply just as much to an online store - good products that people want, good service and an overall good experience. If you have that then it is a matter of marketing to find the customers.
I have found that IG is 10x more effective than FB and I no longer bother with FB. I know myself as a FB user I get annoyed with the advertising and I just scroll past. I did try FB advertising but it was not effective for my business. IG however has been fantastic and I get 80% of my traffic from Instagram.
I read somewhere early that you have to post regularly and with good content. I started posting 1x day but now do 2x a day. I wanted my page to not just be sales focussed but be a fitness lifestyle page that people would actually want to follow. I think if you are too sales oriented it will be challenging to get followers. I tried to be different to my competitors and a little different to what others in my area were doing - but I stayed true to my business. I use relevant hashtags all the time.
It was challenging and slow in the beginning to get followers. Hashtags worked to a point but I also did manual work. I would look at competitor pages, look at people who commented on a post of a product similar to mine and follow those people in the hope they would follow me back. Some did. I did this every day for a month or two. It was boring work but necessary.I believe the followers I have are real.
I started doing IG ads early - only $1-2 dollars a day targeting an audience I chose. Then I was reading up on FB marketing and learnt how to create an audience that was similar to people who had already visited my website. I now only target these audiences as it has been very succesful for me.
I also worked out early that lots of my customers shopped on Fridays-Sundays so I would increase my ad spend over these days. My advertising has been a bit of trial and error but it hasn't been overly analytical.
I have just recently increased my spend to $5/day as my sales have increased a lot and I thought I would see what happens if I increase ad spend. I don't think this is a lot based on what I am reading other people spend.
Outside of IG I have done a bunch of other things to get my brand and products known. I have contacted influencers. I have emailed a few but I have found most don't respond so I chose some and found their addresses and just sent them product. I figured if they liked what they got they would wear it and post about it. Sometimes this worked and sometimes it didn't but overall this was very successful for me.
I also did posts of my products paired with other products from other companies. I chose companies that had products with similar customers to mine but that did not directly compete. It was also important to chose small/medium sized businesses. I sell fitness accessories so I had photos of my products paired with fitness apparel (shorts, tights etc) and tagged the other companies. My hope was they would repost on their page. This worked several times and I got a lot of exposure from this.
I also ran IG competitions - they do work.
On top of all this I also focus on customer service - we ship fast, I pack my orders nicely and give hand written thank you cards to my customers. I respond to all messages quickly, I resolve problems quickly and go above and beyond what people expect. When I had only a few customers they had a great experience and they told other people and my sales build from there.
It is not one single thing that makes a business grow. Marketing is the accumulation of lots of little things done together. It can be slow at the start but once you get a trickle it will start to build.
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I don't speak German so can't go into details about your site but overall I think your site looks ok.
The first thing I would say is you have to be a little patient. Not everyone buys immediately and if you only started on 1st july it is very early. Having said that you conversion rate of visitors to sales is very low which would indicate you aren't getting good quality visitors (ie. ads are getting the wrong people to your page).
I started my store in January and my conversion was low at first - about 1% - and has now grown to be around 4% in 6 months. That comes with people being confident about your brand. Having an established IG profile can help with that. It is hard in the beginning to get followers but the more you have the easier it is to get more. You need to keep posting good content regularly (I do 2x a day minimum) and using relevant hashtags.
I have found FB advertising to be quite ineffective relative to IG. It may depend on your market but I do 100% IG now as it was 5x more effective.
For your store you need to build a brand around your products. I would try and find bloggers/influencers in your target market. Send them free product & get them to review it. This will drive traffic to your site if they like it and their readers/followers see it. Advertising on its own is unlikely to work or if it does it will be costly. I think you need to do some different things to try and get your products noticed.
Dont get discoraged but it will take effort! I started with 20 orders in my first month and 6 months later will do 200+ and that's with a very limited advertising spend and doing it all myself. It is possible especially if you have some good products.
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I tend to agree with some of the other comments about trying to improve the look of your store. People are very savvy these days and if your store doesn't look sharp and modern then they will move on quickly. We may all run small businesses but we need to give off the impression that we are professional (even if what we are selling is casual and fun). You are in a very competitive area and you really need to be able to grab people's attention straight away with a great looking home page. Your current one doesn't do that in my opinion.
I started my store in January also so I understand the challenges! Best of luck with it!
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You have a lot of good advice here. I have my own Shopify store that is only 5 months old (totally different segment to you but I know the start up challenges). More importantly though I am a Mom with 2 children - 4 and 6 so I will respond more as a potential customer.
Have you tested the designs on a lot of adults to see if they would wear the shirts? I personally would never wear the Mommy shirts - they are just too cutesy for me. If I was to wear something that matched my children I would still want it to have a grown up feel - can be fun but I don't want to dress like a toddler. Maybe that is just me and maybe I am just not your target customer.
If you were to target me as a potential buyer you need to show me how I can look good in these shirts. You should add some styled shots (not just of Mom carrying the kids) but Mom wearing the tee with some ripped jeans, and a sweater - show me how I can style this so it looks fashionable not just cute. If I am not immediately sold on a product I need to be shown something that helps me imagine me wearing it.
Plus for any piece of clothing (even a t-shirt) I want to see someone wearing it - to see how it hangs etc. On your bunnies shirts page you have a group photo of 3 people but the older girl (she doesn't look like a Mom but maybe she is supposed to be and I am just old!). The older girl in the dark pink shirt - she looks like she is wearing a totally different v necked shirt? That is confusing to me. I don't know what I am getting and so I would not buy. I want to see a single photo of someone wearing the exact shirt you are trying to sell me.
Lastly this is a bit left field but it occurred to me so I will mention it. Have you thought of these as pyjamas? If this was a line of pyjamas I might actually wear them. Around the house I am happy to be cutesy. So if they had a cute pair of sleep shorts or something then all of a sudden I am a bit more interested. I am diverging from your current target market I know but it is just a thought that occurred to me - for me they are more of a PJ print than a print I would wear in the day.
I think you are in a very tough market but best of luck with it!
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I agree with one of the other comments about back photos of your products. As a online shopper I want to see a product from every angle and typically if I only get one angle I will not buy.
You also need to make sure that your photo styling matches who you think your target customer is. The models you have used (and some of the posing) represent a very specific customer base. I like some of your stuff but to be honest I don't identify with the "look" of your models so that puts me off. Now I realise I am probably not your target customer - I am a 40yo female however I do consider myself to be fashion conscious and I spend money on clothes! I think maybe some of photos could be improved - styled so they still keep the edginess you are looking for without alienating some other potential customers.
You are in a very competitive game! Good luck!
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I think expectations really vary depending on your product and market. I started my store just over 3 months ago and like you I was worried about how I was going to get my first sales to strangers. But the first sale came within a day or two. In that first month I was super excited to get one order a day and now 3 months on if I don't get at least 2 or 3 per day I am unhappy. I certainly don't feel like I have made it yet but things are tracking along pretty well and I figure I must be doing something right.
I haven't used any fancy apps or paid any SEO experts to build my store - just stuck to the basics and have done everything myself. I read all of these Shopify forum posts - there is a lot of useful advice in them but you do have to do some deciphering of the useful stuff from the not so. I read everything actually - even the stuff that I initially don't think will be relevant as you just never know what little tip you can pick up in the strangest place.
I have focused on Social Media content (for me its instagram mostly and I post 2x a day without fail). Early on I did a lot of manual grunt work to get followers. It is hard when you don't have a lot of followers as people see that you are new but I kept at it and am now approaching 1000 real followers (I often get 100+ likes per post so I figure 10% engagement is pretty good). I ran some competitions early on to get extra followers too and will probably do some more soon to give it an extra kick. I am also collaborating with similar companies that don't directly compete with me - we have similar customers but sell different products so it is a win/win for both of us.
I also sent my product to some influencers - I tried the more aggressive approach of just sending them product and not emailing first. This was risky in that you could waste time and money. In my case I have sent out to about 20 people and at least 3 people picked it up and posted on IG so I think it was worth it.
I have done some paid advertising on IG (relatively modest amounts) and have they have been great - have certainly seen payback for the relatively small amounts I have put in.
The other aspect I focus on is customer service - I get a lot of feedback from customers about this. These are little things but they are important to me and I think they can be a huge help to a business in the beginning.
Not sure if this is helpful but if you have a good product and do the basics right it certainly is possible to make a successful store.
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