Hey all, i have gone live with my site. YAY ME! I have posted numbers below looking for assistance. Sorry for the lengthy post.
I focus on nightlights and desklamps in the home. I have tried to follow some "tried and true" methods of capturing sales. I began with a facebook post and scaled it up to gain "social proof" This post gained 801 total post engagements and 45 shares with a CPE of 0.08. I then took out an ad after that campaign ran it for traffic which is currently running. This add currently has 16.54 spent with 30 landing page views at .55 per view and utilized the original post to retain the social proof. This specific adset focused on getting people to look at my "animal collection". After the scale on this i took out 2 more adds that focus on specific products. the first has 5.13 spent on it so far with 656 reach and 3 total views while the second has 5.50 spend 764 reach and 8 content views ... Shopify states that ive had 276 total sessions however in my reports section from Jan 1 - today i show 585 total sessions.
Problem is i have yet to have a single purchase i see 8 sessions adding to cart and 4 getting to checkout however i dont know if those were me testing (i assume some of them were)
When it comes to google specifically i try typing in my store name however, big box retailers like HomeDepot dominate in this space and their individual products show even when typing in "nightlights" as a search.
Basically i am looking for some help here, i know there is no one answer fits all however i am curious if there is something i am inherently doing wrong I do have google analytics data however, as a newbie it is fairly crypict to me. Lastly i have tried reaching out to some influencers on instagram however have not received any responses from the ones i messaged.
Looking for some assistance with some ideas the community may have
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