Your products look very unique and your store layout is engaging. Yes, that is a fact that Google no longer ranks websites that use keywords as domain names, so even when searching for the exact brand name, such brand might not be featured on page one. That's to deter any "black hat" SEO techniques.
The good news is that you can still get to Google page one and beat the big brands, yet you need to target more specific keywords. You see, Google gives preferential for the big brands in the search results - and will give big brands priority in the top results, pushing smaller brands further down the search pages.
"Nightlights" is a very competitive keyword, therefore it will be a huge challenge for you to get anywhere near the first page.
However, with the right insightful keyword research, you can find the keywords that will allow you to get to page one. You need keywords less competitive, not targeted by major brands, yet still attracting a fair amount of monthly searches. You can find these keywords via detailed keyword research - which is explained step by step in this guide: https://rockpapercopy.info/keyword-research/
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