Sep 5, 2018
We switched over from MailChimp to Klaviyo a little over a year ago Despite the additional cost and time investment required we have seen a healthy increase in the value of our email channel. I ju...
Jul 2, 2018
I just finished a long blog post detailing SoYoung's experience appearing on Dragon's Den. Overall it was positive and we did see a lift in sales. I would recommend doing it for the marketing ex...
Jun 29, 2018
I know a lot of people use MailChimp - it's easy to connect to Shopify and easy to get campaigns up and running. But I'm curious to know what people think about it and how many ar...
On February 1st, 2018, SoYoung was featured on Season 12 of Dragon's Den during the “family” episode. (If you live in the USA you will likely be familiar with Shark Tank, which is the Ameri...
Feb 14, 2017
In assessing Google vs Facebook advertising for consumer product brands, I’m going to share my experience in marketing our line of lifestyle bags. Other products and businesses may experience very di...
When I came on board at SoYoung, one of my first tasks was to migrate our eCommerce platform from Magento to Shopify, with the goal of being able to manage all of our e-commerce requirements in house...
Nov 19, 2016
This post originally appeared on indiebrandbuilder.com My wife, Catherine launched SoYoung nearly 10 years ago. At the time I was running a design and marketing agency so I helped her design SoYou...
This article was originally posted on indiebrandbuilder.com Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time to grow your global d...
Oct 20, 2016
This post was originally published in www.indiebrandbuilder.com I’m proud to say that we hit it out of the park last year with SoYoung’s Black Friday email campaign, surpassing what I though...
If you sell products which are not strongly differentiated in terms of features, or that are available through other sellers in identical or similar form, you are engaged in the online reseller ...
In my opinion, the environment has never been better to launch an indie brand. As e-commerce brand owners, we're perfectly positioned to take advantage of the incredible opportunities available to en...
Jul 6, 2016
Trade shows can be an expensive proposition for a young business, and I can tell you from experience that they have been hit and miss for us. With social media and all the other options for ins...
Jul 6, 2016
Trade shows can be an expensive proposition for a young business, and I can tell you from experience that they have been hit and miss for us. With social media and all the other options for ins...
What if I told you there was a group of people out there who would pay you to market and sell your original products for you? They’d put them in a beautiful place where hundreds or thousands of peopl...
As you work long hours to grow your business, it would be nice to know that somewhere down the road you could exchange some of your hard earned equity for cash. But selling your business for a ...
When you've invested a whole lot of effort to get your business up and running, it's natural to be impatient about seeing a return on your investment. But with so many potential ways to gro...
We are looking for options for warehousing in China so that we can distribute our products to other regions as demand merits. We may eventuallly use this as a point from which to ship diecrectly...
Feb 23, 2016
I notice that alot of people on these forums are struggling to get their e-commerce sites delivering significant sales. They've invested a lot in building their store, but now are faced with the...
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User Activity
05-24-2021
In my experience most platforms do one thing really well and the ones that to try to do everything tend to do none of them particularly satisfactorily! :-).Shopify a great online store front. Not so great for accounting, inventory management, or mar...
05-21-2021
@Emig - These are beautiful products.I'm not sure if they are original designs but there is likely a market for them. The challenge is that they are a discretionary purchase with a somewhat tactile element and you are an unknown brand. Building sale...
05-21-2021
Shopify has a number of automated emails that are triggered by user behaviour (order confirmation, etc). They all fall into the category of transactional emails - though abandoned cart emails blur the line a bit as they might be considered marketing....
05-20-2021
I did a reverse image search on one of your product images and this was just the first page (of dozens).Unfortunately, it is a cruel, hyper-competitive world for resellers and dropshippers (except Amazon, of course) There are few ways to make a go of...
