Your logo takes up too much space at the top of the screen (and being a yellow background looks awful), and your main image on the home page is too big. I have to scroll too far down to find your first product, which is on sale at $0.05 off !
On your homepage the feedback link hides your Instagram and Reddit links.
On a product page, again your logo ruins the page as it is too big. With that and the 'Free Shipping' banner, it takes up half my screen. Also, you are no doubt using an app to show the 'number of items sold' and the number of others viewing the product, but with no reviews (despite 200+ sales) this looks so false. Also payment details should be under the product decscription.
Your product desciption text also appears to be bold, and just does not look correct.
No physical address or contact details other than a contact page.
Your checkout page looks awful with a pixelated image that seems to have nothing to do with your website (snow covered mountains !!)
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Above the fold, your site looks appealing, although I would change the 'About Us' to something more orginal such 'The Bleuway Way' or something different.
After that, I am afraid that your products don't look appealing. A white shirt on a white background does not work, especially with a 'photoshopped' image on a standard shirt ( especially as you say your artists images are not photoshopped). Also a toucan in a big white square on a red T shirt just does not work visually. As others have said, get a real product on a model for the images if you can.
Images on the 'About Our Artists' page should really be clickable to take you to a product or collection. For example if I click on the snake, I would want to see all products with a snake design.
If I buy from you, does this help the artist ? Go for the sympathy vote if needed and say how you are helping these artists when I buy from you.
There is no 'trust' in your site. For example:- How do I contact you if I have a question or a problem? What is your returns policy ? Where are you ?
Also, as you sell to Europe you should be aware of cookiie policies, privacy policies and also the GDPR policies that are required by all those selling into Europe.
You say that you have had several thousand visitors, but do you really know what pages they have visited and when they left ? You do not appear to have a Google Analytics account linked to this site. This can show you where your visitors came from, the pages they visited, and the pages they left from. Most important for finding potential problems.
With regards to facebook ads, this is not just you but many others that I have dealt with over the years, do not jump the gun and advertise an incomplete product. Get people to check out your website first before you potentially waste money promoting it.
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