You need to check your analytics. Do a deep analysis and try to find out answers to following questions -
- How people are interacting on your website once they clcik on the ads?
- From where they are leaving the website? Is it on page level, cart level or payment level?
- What are the pages which have maximum bounce rate?
Once you find the answers to above question, you'll be able to know the root cause of not having the sales.
Also make sure your ads and landing pages are in sync. Check the pricing of your products and make sure they are not costlier than competitors.
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