I have several tips for your website.
The first thing I want to mention is that there are indirect links in navigation. What is “indirect link”? It is the link which leads to one URL, then 301 redirect takes place and the user is redirected to another URL. To avoid such links, you should replace all indirect links with normal direct links which take the user to the destination page directly.
Here is the list of links with 301 redirect:
Also I have found the broken links on your website. It means that the user clicks the link and receives “Page not found” page. A large number of such pages is a bad sign for SEO. You should fix those links or delete them.
Here is the list of 404 links:
You can add some structured data to the product pages. Rich snippets increase the chance that user will choose to click on your website in Search results. You can add the Product rich snippet for all product pages according to Schema.org (https://schema.org/Product)
As I mentioned numerous times in my previous posts, meta tags keyword optimization should be done in order to advance in terms of organic traffic. I would recommend to work on this important part as well.
Also I recommend you not to use “F” words in URLs, product names and content on the website. For example: turbans/products/shit-face-, turbans/products/marijuana-patch, ts/sex-shooter-bow-tie, etc. Google doesn’t like content with “bad” words.
Hope this will help.
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I’ve looked through your website and have some thoughts about it.
Firstly, you should improve the semantic core. For example, there is a category Sleeping Bags. You missed a lot of keywords for this category. I’ve spent some time and collected small semantic core for this category - http://my.jetscreenshot.com/1321/20160406-v7t4-83kb.jpg
As you can see, there is a list of keywords, which you can use for main category optimization and list of 5 additional subcategories of filter pages where you can use more keywords as well. You should optimize with these keyword content in Title, Meta Description, H1 as well as pages texts. Make sure, that your texts are unique for each page and of high quality. If you do this, you will start being ranked for keywords in the search results.
The same thing, as I showed you, you should do for all categories on your website. To find right keywords, use Google Keyword Planner Tool https://adwords.google.com/KeywordPlanner or a host of other keyword research tools.
I would recommend you adding more products to the website if you want to rank well. The wider range of products you have, the more pages your site contains. If those pages are optimized properly, you are talking more chances to being presented well in the search results and receive traffic.
Your product pages have a lot of reviews, but you are not making the most of them. The thing is that the pages code is not optimized for rich snippets. Rich snippets allow you to show ratings right in the search results. A very useful think. Follow the steps written in the Schema.org rules for Aggregate Rating (https://schema.org/AggregateRating) to implement this useful feature. Similarly, you can add breadcrumbs (https://schema.org/BreadcrumbList) to your site, which brings SEO benefits and improves user experience.
Try to implement this and let me if you have other questions
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Yep, this thread is still alive and you can get you a free mini-audit.
So, let’s start. Your website has the same problem with trash and useless pages in Google index as the website I’ve checked before.
As you can see, there is a pretty large amount of such pages indexed by Google. You need to do the following:
“You should close all trash pages, if only they don’t attract the traffic (check this in your Google Analytics), with the help of <meta name="robots" content="noindex, nofollow"> in the code of the page. Also add the following lines to the robots.txt file:
I’ve noticed that you have filter pages by color and types. But you didn’t optimize those pages for keywords. If you do some keyword research you will find a lot of new potential keywords which you can use on your website to get higher rankings.
For example page with blue tunics http://lnbf.ca/collections/tops/blue+tunic – it the filter page of the second level – you filtered it by type and, on top of that, by color. Currently, the page is not being ranked for this keyword — blue tunic, but if you optimize this page (Title, Meta Description, H1, and maybe 1 paragraph of the text), it may rank well for this keyword “blue tunic”. These are current meta data for this page:
Title: Tops – tagged "blue, Tunic" – LNBF - Leave Nothing But Footprints
Description: Eco-friendly, body-flattering tops made with thermo-regulating bamboo.
Try to write readable meta data and add commercial tails such as buy, sale, online, store.
You can use the following data:
Title: Buy blue tunics online in our store Lnbf.ca
Description: If you are looking for nice blue tunic, you can find it here, purchase blue tunic in our store today!
It’s just an example, you can use your meta data, of course, I’m just trying to show the pattern.
Also I’ve found a lot of broken links on the website, try to fix them or remove.
Here is the full list of 404 pages:
Hope these points will help you improve your rankings and let me know if you have any specific questions.
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I’ve looked through your website. Yes, you have definitely done some good work with it. The main thing I would recommend you is to work on the structure of the website. It is really difficult to navigate through with current menu you have. Try to group everything in the menu and create more simple structure of it. Add Subcategories. For example, there are a lot of protein types. You can create the category – Protein and subcategories with all the types (Egg Protein, Protein Bars, Protein Food, etc.) You can look at the website structure of your competitors. For example, http://www.iherb.com/Sports-Fitness-Athletic , there are a lot of nice categories and subcategories which you can implement on your website too!
Also you should work on the semantic core optimization of your website. Your product pages may rank in Google if they have the product name in Title and meta description of the page. But you didn’t optimize categories’ title and meta description. This is why you are losing the chance to get additional traffic. For example, you used the following meta data for the Protein Food page:
Title: Products – Tagged "Protein Food" – Rising Power - Supplements
There are more than 2000 keywords with “protein food” phrase http://my.jetscreenshot.com/1321/20160406-wuum-127kb.jpg
However, you used only one. I recommend you broaden you semantic core for all categories (clusterize them, create additional landing pages (subcategories, filter pages) and optimize them by new keywords.
Use additional keywords when you optimizing pages (buy, sale, store, online, etc.)
For example, you can use the following Title and Meta Description for the Protein Food page:
Title: Buy high protein food in online store Risingpower.com
Description: The best place where you can buy protein rich foods online is our store - Risingpower.com.
It’s just an example, you can use more keywords and different text for those meta tags. But make sure that all keywords from one page are semantically connected. You can’t place Creatine keywords to the Protein page, or Egg protein keywords to the Protein Bars page. Or add different all keywords to the home page.
Also, you have to add a Contact Us page. It is really important and it will certainly increase the conversion rate and search engine’s loyalty.
I hope this information is useful for you.
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Nice store! Please see some technical recommendations for you:
Your website has duplicates.
Duplicates are not allowed if you want to rank well on Google. That is why you need to decide with what type of website you would like to move on – with http or with https. Https – it is a secure version of the website or site (people usually use it for checkout pages, shopping carts). Webmasters say that Google might rank better sites with https, however, this factor is not major in ranking, so decide which version of the site you would like to use as a main version. To the second version of the site you will have to set up 301 redirect (for example, from http to https version or vice versa). Right now both versions are in Google index and they are duplicates for search engines. Try to choose one of them.
There are a lot of incomplete pages in the Google Index. For example, here are several types of such trash pages:
You don’t need them and they don’t do anything good for your rankings. You should close all such trash pages (unless they collect the traffic to your site (check in Google Analytics) with the help of <meta name="robots" content="noindex, nofollow"> in the code of the page. And also by adding the following lines to the robots.txt file:
Multiple H1 tags. H1 headings can be used only once per page. Also it is a bad practice when you don’t use h1 tag at all. Here is a part of big URL list, where you can find more than one H1 tag:
Try to add more products to the website. The quantity of products affects the websites rankings in this niche. The larger assortment you offer to the users, the more trust your website will get from search engines.
Hope this will help you
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In the nearest future I am going to review and post answers here for the following sites:
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First of all, thank you for your appraisal and thank you for your trust.
Because of work overload I am not able to respond to all of you, unfortunately. So please be advised that I will audit only the sites where I see there were some attempts to improve the site performance after it was launched. I hope you will understand me. Most of the sites, I see requests from in this thread, for 95% have the same problems as the sites I reviewed earlier here. So if you have just launched this site, check my previous answers in this thread — I am sure you will find a lot of tips and insights for your project.
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Great store! Awesome shoes! I see that you are constantly working on your shop. You’ve changed some point since my last visit to it. And I can say that you are on the right way, keep it up!
Here are some key insights from me:
You’ve made a smart catalog clustering. Shoes are categorized to high heels, low heels, sport, etc (http://my.jetscreenshot.com/1321/20160105-izt2-48kb.jpg). But you didn’t make the main thing in the on-page optimization - you didn’t optimize those subcategories for keywords in Title, Description, H1, unique Texts. So you should write unique meta data, h1 and texts for each category and subcategory page. This is Meta Data for https://avheels.com/collections/4-inch-heels-av:
Title: 4 inch Heels | Classic Womens Footwear | AV HEELS – AVHEELS
Description: Shop our collection of 4 inch heels for the latest in fashion footwear. Stylish shoes featuring unique design available only at our shoe boutique. Free Shipping
H1: Beautiful Heels
You’ve missed the main keyword in optimization for this category – “high heels”. Also you can find some more keywords for this page (for example, high heels for women, high heels shop, buy high heels, etc), there are about 7000 potential keywords only for HIGH HEELS category (http://my.jetscreenshot.com/1321/20151221-absw-87kb.jpg).
Here is an example how can meta data for this page look:
a. Title: High heels for women shop. Buy high heels at AVHEELS
b. Description: Shop our collection of 4 inch high heels for women for the latest in fashion footwear. Stylish shoes available only at our high heels shop for women. Free Shipping
c. H1: Beautiful High Heels
By the way, you’ve already created tag pages for shoes color, but, you didn’t optimize them as well. Here is an example for black high heels tag subcategory (https://avheels.com/collections/4-inch-heels-av/black).
Title: Black high heel shoes for women - AVheels.com
Description: Black high heels store, choose and pick the best shoes with great store AVheels.com
H1: Black High Heels
Some of internal backlinks are leading to the old address of the store (http://www.angelinavoloshina.com/), for example, here: http://avheels.com/collections/stylish-shoes – (http://my.jetscreenshot.com/1321/20160105-a5ce-82kb.jpg) Try to make all links direct (they should lead directly to the new address, without any redirects) .
There are two website mirrors https://avheels.com/ and http://avheels.com/. If you’ve bought secured version of protocol, then you should set up 301 redirect from http://avheels.com/ to https://avheels.com/ version for all pages. You should do this, cause Google doesn’t like duplicates.
So, the main thing you should pay attention is website’s semantic core, categories, subcategories and tag pages optimization.
Hope my tips will be useful for you!
P.S. Followed you on Instagram and enjoy your posts
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Here are few tips about your website.
As we all know, Google doesn’t like duplicated meta date (title, description, h1). Your website has a lot of duplicated meta data pages. For example, here is the list with duplicated title URLs:
- Here is the main page duplicate: http://www.thecommemorativeproject.com/index.php. You should set up 301 redirect from http://www.thecommemorativeproject.com/index.php to http://www.thecommemorativeproject.com/, because duplicate pages are bad.
- There are pages with more than one H1 tag (http://my.jetscreenshot.com/1321/20151221-ccwi-8kb.jpg). H1 tag is the main header of the page. You should use it only once per page.
- Try to improve the websites’ sematic core. You can analyze our competitors, look – what categories and subcategories do they use, look at their meta data, texts, linkbuilding.
- It seems you don’t have a Google Analytics installed - it is a must-have, how do you know then what is going on with your site’s traffic? J Also Webmaster tools in necessary. This is the panel through which Google communicates to site owners about the site problems in the search.
-your product pages are quite empty, meaning they have little of text. Also, they don’t have an option to leave a comment - which could be a source of user-generated content, and they don’t offer similar products, which is a very good thing for internal linking in terms of SEO. http://my.jetscreenshot.com/1321/20151230-bt8e-56kb
- The content wins in today’s world. I like very much the niche of your store. Those links to campaigns and activities you support – amazing! I think you could develop a very interesting and unique content strategy and execute it on the blog. Write a lot of press-releases about your activity and it will be additional PR efforts and opportunities for link-building.
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Asnwering your question, I think you don’t have any sales because your store doesn’t appear on Google. http://my.jetscreenshot.com/1321/20151230-dmmf-51kb. People can find your store only if they find the referral link to your site. So the conclusion is that you should 1) work on keyword research and optimization of your store pages 2) execute link-earning activities, so that more and more site contain link to your store 3) improve site usability to retain customers and convert them 4) continuously improve the quality of site content and make it useful for users.
To know to what details pay attention to, you can use the checklist I created after analyzing Shopify websites https://www.promodo.com/blog/ecommerce-seo-checklist-how-to-survive-in-ecommerce-seo-maze/.
To improve the semantic core of the website, create more categories, subcategories. For example, there are about 380 potential keywords, which you can you in subcategories for BLUE BAGS (http://my.jetscreenshot.com/1321/20151222-dyb5-65kb)
About usability. The first thing that I noticed is the pink background, while all the products are on the white background. Why not to change the background to white? Here you can see how it can look better: http://my.jetscreenshot.com/1321/20151221-zbga-60kb.jpg. It will beatify the look of your website.
Also, I don’t think you should leave such pages empty http://belleboutiquebags.co.uk/pages/purses . Google doesn’t like empty pages, and user experience will also decrease because of such pages.
Hope it helps,
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You have the problem with https (secure version) of the site. This also could be the reason people can’t access the site. An existing HTTPs protocol version of the website https://www.beersbypost.com/ creates the duplicates – the same page can be opened with https and http in the url. Google doesn’t like mirrors and duplicate pages on the website. That’s why I recommend you setting up 301 redirect from all HTTPs URLs to HTTP (from https://www.beersbypost.com/ to http://www.beersbypost.com/). Possibly, it will solve the “shop is not open” problem.
I checked the area of potential keywords. As you can see here http://my.jetscreenshot.com/1321/20151222-2tk6-55kb.jpg there are about 300 potential keywords about beer gifts. You just need to create right (relevant) semantic core, groups the keyword into clusters and then optimize categories, subcategories for the those grouped keyword you have selected. Use them in pages’ title, description, H1 heading, page texts. Pay attention to the product page optimization as well – write unique texts, titles and descriptions. In my earlier posts you mentioned plenty of keyword research tools, the main one is of course Google Keyword Planner, which is free)
Check out the example of how your page can be optimized. These meta data you can use for the category cider packs:
Title: Cider gift basket. Cider gift sets at Beersbypost.com
Description: A great choice of cider gift sets. Beersbypost.com store provides different cider packs for gift, call us!
H1: Cider Packs
You can also add brand pages, meaning optimized for keywords related to different popular searched brands.
I think you can get some ideas for new categories or subcategories here http://www.halftimebeverage.com/.
Summing up, the most basic thing to help your store get up in the search results is a very proper and thorough keyword research and content optimization. This is the #1 problem with the new websites on Shopify.
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You have an interesting website within a specific niche. I see that your site is quite new and not shown properly in the search results. That is why, in the first place, I would recommend you working properly on your site’s semantic core. For example, here is one of your competitors’ number of keywords they are ranked for: http://my.jetscreenshot.com/1321/20151123-oszp-26kb.jpg. So you should do a lot of keyword researching and website optimization. The basics steps a newly launched site should gone through I have described in my infographics which I created based on my experience with Shopify sites, you can check it here: https://www.promodo.com/blog/ecommerce-seo-checklist-how-to-survive-in-ecommerce-seo-maze. As to the keyword research, in brief, you should collect all the keywords that are matching your business, classify them into groups and optimize category, subcategory and product pages.
Among other critical issues I have found on your site – I have not noticed a Google Analytics tracking installed on your site, it is a super-useful, so set it up. Also, I see that your site speed on mobiles could be better. And finally, getting back to the content part – I would advise improving your blog posts – they are too short and not optimized from SEO point.
I also recommend beginners watching this video https://www.youtube.com/watch?v=D3Y_FAkfYi8, it might help you get the basic knowledge. If you have questions, please let me know
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I looked through your website and here is what I can say:
The first thing that I can recommend you to pay attention to is troubles with H headings. There are some pages where h1 is mentioned less than one time like here:
and more than once, like in these cases:
Each page should contain only one H1 tag, not more nor less – this is the main header of the page. Also H1 should be placed as close to the top of the page as it is possible.
Also, there are some troubles with other H tags. http://my.jetscreenshot.com/1321/20151123-mffl-62kb.jpg They are your main page headers. Header should be informative and tell user what information they will receive in the following block of content.
there are empty h4 tags (delete them or add informative headers);
h2 tag is used as text, not as header;
h4 tags are used as links – as I said before (they should be used as a plain text)
Also there are a lot of duplicate titles and descriptions – they should be unique for each page. Here is an example with duplicate titles for http://www.unikitout.com/collections/bedroom:
and here is an example with duplicate descriptions for http://www.unikitout.com/collections/spectrum-housing-group:
The next thing I’d to talk about is structured data. There is no structured data installed on your store pages. I can recommend you to implement them according to shema.org rules for product pages, contact pages and breadcrumbs. You can check and validate all implemented structured data here https://developers.google.com/structured-data/testing-tool/.
Hope that helps
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You have done a lot of good work with your website, congratulations! I see that your store is pretty popular.
Title: Beaded swimwear - Bikini Luxe™
Description: Best beaded swimwear store at Bikini Luxe, if you have any questions – call us: (786) 309-7575!
H1: Beaded Swimwear
So after you optimize such tag pages, open them for Google Bots. There are tons of such keywords which will broaden your semantic core.
Also try to broaden your sematic core through the whole website. For example this page http://www.bikiniluxe.com/collections/dresses/ is optimized only for one keyword “dresses”. Only for “Dresses” there are 250 000 potential keywords that you can use through your website: http://my.jetscreenshot.com/1321/20151123-cekl-59kb. Do the same thing as with tag pages. You can use Google Keyword Planner (http://adwords.google.com/keywordpnner) or Semrush - http://www.semrush.com/ (it is paid service) for such keyword research.
Here are some pieces of technical advice:
There are page duplicates:
It is recommended to set up 301 redirect for such pages to the one type with or without ‘/’ at the end of URL
Another duplicate is http://www.bikiniluxe.com/index.php. Similarly, set up 301 redirect to the http://www.bikiniluxe.com/ page.
There is a huge amount of broken links, it is critically important to fix that issue. Here is a small part of the list of 404 pages.
Also there are a lot of 301 redirects. Some links are leading to the non-existing page and then 301 redirect happens, which leads to the normal page. It is recommended that all links lead directly to the normal pages, without any redirects. Here is a small part of URLs where 301 redirect is done
Also you can follow the w3validator recommendations about website code troubles. Here are a few links with different problems:
Hope my advices will help you improve your website performance!
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You’ve got a great niche store! I like it! Also, you’ve done a great job already, congrats!
Here are several tips to improve your website:
First of all the LinkCanonicals don’t work correctly on the pagination pages. They are leading on themselves. Let’s look here: LinkCanonical for this page http://www.lunchbox.com/collections/drink-bottles?page=3 is <link rel="canonical" href="http://www.lunchbox.com/collections/drink-bottles?page=3"/>;. But canonicals on pagination pages should show to Google that they are “paginate” pages and that the first page of pagination is the main for this category. So that’s why for all paginate pages in this category the linkcanonical should be the following: <link rel="canonical" href="http://www.lunchbox.com/collections/drink-bottles"/>;. Here is another example:
http://www.lunchbox.com/collections/insulated-flasks has canonical -<link rel="canonical" href="http://www.lunchbox.com/collections/insulated-flasks"; /> - that is correct
http://www.lunchbox.com/collections/insulated-flasks?page=3 has canonical - <link rel="canonical" href="http://www.lunchbox.com/collections/insulated-flasks?page=3"; /> - that is not correct (correct will be <link rel="canonical" href="http://www.lunchbox.com/collections/insulated-flasks"; /> )
http://www.lunchbox.com/collections/insulated-flasks?page=2 has canonical - <link rel="canonical" href="http://www.lunchbox.com/collections/insulated-flasks?page=2"; /> - that is not correct (correct will be <link rel="canonical" href="http://www.lunchbox.com/collections/insulated-flasks"; /> )
http://www.lunchbox.com/pages/contact-us - your contact page doesn’t meet the Schema.org rules about structured data (Organization). Try to fix it and then check rather it validates or not in the Google Structured Data Testing Tool (https://developers.google.com/structured-data/testing-tool/)
Let’s talk a bit about your link building. You have pretty nice backlinks, but also there is one critical issue. Your link profile is growing tooooo fast… http://my.jetscreenshot.com/1321/20151112-fnax-31kb. It looks unnatural and Google can penalize your website at any moment. Please, try to do the back linking more accurate, don’t be hurry and try to make it as natural as possible.
Hope my tips were helpful! One more time - great and interesting store!
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You have a very specific niche website. It is hard to rank in search in such niche. I can’t find any relevant keywords that could fit your website. The only thing I can recommend you in keyword researching is looking for such keywords as «unique clothing» (dresses, tops, accessories, etc.), «exclusive clothing», maybe, «strange clothing» and so on in such style. Optimize your pages with these keywords (write Title, Description, H1 and some text for landing pages). Also, I think you could try to do some Facebook ads or other media ads, it is interesting niche, and people should see your product first, and then they will buy it.
About technical issues:
-http://ettieneekocouture.com/index.php is a duplicate of the main page. Google doesn’t like duplicates, setup 301 redirect from http://ettieneekocouture.com/index.php to http://ettieneekocouture.com/
- url with and without “/” at the end are also duplicates. For example, http://ettieneekocouture.com/pages/about-us/ and http://ettieneekocouture.com/pages/about-us are duplicates. You should also make 301 redirect from all URLs without dash to the URLs with dash.
-Try to add more contact info to the Contact page (physical address, Skype, email, phone)
In conclusion, I can recommend broadening your product list and making more categories of clothes.
Hope that will help you in future.
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Hi, Cheyne, Khrystyna and Jeff!
Guys, I see that your stores are newly launched. In order not to repeat my own words, let me recommend you to watch this webinar recording (we held it specifically for Shopify owners) https://www.youtube.com/watch?v=D3Y_FAkfYi8&feature=youtu.be
Also, it is very conveniently to go through this checklist and find out what SEO works that should be done on your stores https://www.promodo.com/blog/ecommerce-seo-checklist-how-to-survive-in-ecommerce-seo-maze/
If you will have any questions left, please let me know
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You have a very specific niche website. You are saying that there were tonnes of sales of such products. Do you have any analytics of that shop? Such niche can be promoted not only via SEO. If talking about SEO it would be perfect to analyze the competitors shops, and look what categories, keywords they are ranking for. If you don’t want to do this by yourself, there are such services as Similarweb.com and Semrush – they both are paid services, but they help pretty much with competitors analyzing. So if talking about other types of getting traffic to your website I need to understand what traffic did that store get to make 9000 sales. Possibly you should try Facebook ads, media ads, video ads etc.
As for the technical part of your website I can give you some tips:
-I could hardly find your Contact page. Maybe you should show the user this page more effective (as a main menu page). This will give your website more credibility and besides you will be able to use rich snippets to make your website look more attractive in search results. So indicate as many types of contacts as possible (skype, email, address, google maps). It should be done according to the Schema.org rules. You can check and validate this structured data here https://developers.google.com/structured-data/testing-tool/
- You have a duplicate page of the main page - http://prettypicturegifts.com/index.php. I recommend you setting 301 redirect from http://prettypicturegifts.com/index.php to http://prettypicturegifts.com/. This will solve the problem.
Hope my answer will help you to find the way to start. Good luck with your store!
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You have a very interesting store! As I understood your store specializes on custom and handmade products. The first thing you should start with is extending your site structure. It will help you cover your potential audience more efficient. For example, let’s take your wooden toys category. You have only one category and no subcategories here. Here is the screenshot of possible keywords, that you can use- http://my.jetscreenshot.com/1321/20151104-1uza-68kb. So, as you can see there is a great variety of possible subcategories of wooden toys (wooden cars, wooden trains, wooden boxes, etc.). You can create all possible subcategories for each type and optimize them with meta data, h1-h3 tags, content.
Here is an example of metadata for wooden train toys
Title: Wooden toy – Trains at Howiwonder.co.uk
Description: Wooden toy train sets for children – Howiwonder.co.uk store is working for you. Phone: +44 (0)7772 126969!
H1: Wooden Toy Trains
Check all possible keywords for all your categories (books, clothing, etc.) and create additional pages for all those keyword groups. You can collect keywords via Google Keyword Planner - (http://adwords.google.com/keywordpnner (free of charge service) or Semrush - http://www.semrush.com/ (paid service).
Now let’s talk a bit about technical issues on your site. I noticed that a lot of pages (almost all the product pages) don’t have any H1 tag. I can suggest adding H1 tag to the name of the product http://my.jetscreenshot.com/1321/20151104-hagp-98kb.
Also <link rel="canonical" > tag on the paginate pages is leading to the page itself. All pagination pages should show Google that they are the subpages for the main one of that category. For example, for this page http://www.howiwonder.co.uk/collections/from-20-30?page=2 you have such tag - <link rel="canonical" href="http://www.howiwonder.co.uk/collections/from-20-30?page=2">;. You should fix it to the following one <link rel="canonical" href="http://www.howiwonder.co.uk/collections/from-20-30">;
I hope my tips were helpful!
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First of all, I couldn’t find any contact info on your web store. The only thing that connect user with you is a shopping cart. But what if your visitors have questions about your product? Besides contacts add credibility to the website. You should add the Contact Page with different contact information (phone, email, address, Skype, etc.)
Also you have some Google Structured Data errors on the product pages - https://developers.google.com/structured-data/testing-tool?url=http%253A%252F%252Fcuteandbroke.com%252Fcollections%252Fall%252Fproducts%252Favril-leggings . Try to fix them.
Try to improve your website structure. There are only 4 categories now. If you extend the amount of categories you will cover more keywords and in this way more segments of your potential audience. For example, let’s take leggings. Here is the screenshot http://my.jetscreenshot.com/1321/20151104-7fow-63kb with only one part of potential keywords for leggings niche. You can create subcategories or filters and optimize them with new keywords (write title, description, h1, content for each group of keyword). Here is an example of them for Black leggings:
Title: Black leggings for women at CuteAndBroke.com
Description: Our store presents you a great variety of black leggings with good prices.
H1: Black Leggings
Hope that helps you with improving your store.
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You have some troubles with script loading, here is the screenshot http://my.jetscreenshot.com/1321/20151104-fnx0-195kb.
Here is the list of broken links on your website:
I recommend you to fix all links you need and delete those ones that are not needed.
It’s great that you are using internal linking on your project. But your home page should get the majority of links from internal pages and not other internal pages. Here is the list of pages that outperform your home page by the number of referring internal pages:
You can add rel=”nofollow” tag to all links that you don’t need to rank (such as http://www.takeashot.de/search) this will add some weight to other links which are more important for ranking.
Try to add more contact information to the Contact page. You will get more credibility in the eyes of your visitors if you will place your address, phone, skype, google map)
Hope that was helpful!
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Unfortunately, I can’t help you with recommendations about Amazon shopping cart, I didn’t work with it yet. As for your question about SEO Aribitor, I can’t say either they work good or bad because I don’t know what KPI you have and what goals you aim. I looked through your competitor’s keywords and your keywords. Your site is ranking for 287 different keywords - http://my.jetscreenshot.com/1321/20151104-yvcg-58kb, and one of your competitor’s website is ranking for 1166 keywords - http://my.jetscreenshot.com/1321/20151104-rqkx-69kb. So I think there is a lot of stuff to do with SEO part of your website. Also, I noticed that your backlink profile is a bit strange. There are 1757 backlinks to your website and only 69 domains - http://my.jetscreenshot.com/1321/20151104-xzut-57kb. So, most of these backlinks are site wide backlinks. This is not looking as a natural link building and Google can punish you for this. Try to make your link profile look more natural. Well-done SEO can be not cheap, but it will pay off to you.
Here are some technical problems to fix:
As you can see here http://my.jetscreenshot.com/1321/20151104-vl0s-55kb, you use H4 tag for content displaying. These tags are “Headers” They are used as headers for texts and cannot contain the whole texts.
Almost a half of all pages on your website have two H1 tags per page. This tag is very important for SEO and there should be only one H1 header per page.
Google doesn’t like duplicate pages. There is a duplicate of your main page http://shopbodysense.com/index.php. You should make 301 redirect from http://shopbodysense.com/index.php to http://shopbodysense.com/
There are a lot of external links from your website. If you need them all, then I can recommend you adding nofollow tag to all such links. For example: <a rel="nofollow" title="Subscribe to our blog!" href=http://apersonalselfcare.com/ >
Hope my answer helped you to handle some problems!
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I looked through your website and ready to provide some advice.
Your website has a lot of duplicate Title metatags. Here is the list of URLs which have the same Title:
All URLs should contain unique Titles, Descriptions, H1 and Content. Try to follow this rule. Check Google Search Console for all possible duplicates in Titles and Descriptions (Google usually highlights them)
Also from the above list you can find out that you have duplicated pages with capital letters in the URLs:
The solution here is to set up the 301 redirect from all URLS with capital letters to the URLs without them.
Your website has poor semantic core - http://my.jetscreenshot.com/1321/20151028-o6bc-26kb
Improve it by analyzing your competitors, researching new keywords with the help of Google Keyword Planner (http://adwords.google.com/keywordpnner), Semrush, Ubersuggest, Google autocomplete and Google Trends tool. For example, for the pages with gold rings there are tons of keywords that you can use http://my.jetscreenshot.com/1321/20151028-tkae-82kb. You just need to create right website structure for each group of keywords. To understand the structure, also you can look through the most popular websites in your niche. Typically the most optimal site structure is considered to be a tree-like structure. In this post my colleague mentioned such structure: http://www.shopifythemes.net/blogs/news/14512277-tips-on-how-to-solve-the-most-common-shopify-seo-problems.
Let me know if there are any questions left
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I’d recommend you to write and add some content to your site optimized for your niche keywords. Your website doesn’t seem to have any unique text http://my.jetscreenshot.com/1321/20151102-0lju-54kb. For duplicate text issue use Siteliner.com.
How I recommend to start out: the first thing, you should collect all the keywords to build a semantic core for your site. For keyword ideas, you can use Google Keyword Planner (http://adwords.google.com/keywordpnner) or Semrush - http://www.semrush.com/ (it is a paid service). Group keywords and use them on landing pages. For example, here is the part of the list of possible keywords for the violet wands page http://my.jetscreenshot.com/1321/20151028-c09z-100kb.
I noticed you don’t have redirects from www version to non-www. It is one of the issues that should be fixed with 301 redirects asap. http://elektra-uk.net/blogs/news/67330563-electroplay-workshop-in-northampton-10-10-15, http://www.elektra-uk.net/blogs/news/67330563-electroplay-workshop-in-northampton-10-10-15.
To go through the all site issues, you can check my checklist after analyzing dozens of ecommerce sites. https://www.promodo.com/blog/ecommerce-seo-checklist-how-to-survive-in-ecommerce-seo-maze.
I don’t have access to your Google Search Console, but I would recommend to make sure that the right region is selected in Google Search Console. If not – change it to the UK region (if you want to target it). And it would be great if you add more contact information to the contact page (address, phone, skype, ect.).
And finally, develop a safe strategy of link-acquisition. You really need links if you want to be ranked better in future.
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The main issue you should pay attention to is your semantic core and optimization for keywords. For example, if you look at you birthday cards page, you will not find any keywords. As a result, keyword you are ranking for at present, do not drive traffic to your store at all. http://my.jetscreenshot.com/1321/20151102-qu7r-60kb. There is a huge amount of keywords for such category - http://my.jetscreenshot.com/1321/20151028-zoar-153kb as you can see, there are over 9000 possible keywords, you can find such somewhat high-volume keywords as well as less competitive with 700-500 and below search volume per month, and optimize for them your product and category pages. You can add subcategories for different types of birthday cards (birthday cards for him, birthday cards for her), and optimize those pages for each group of keywords (write Titles, Descriptions, H1, texts).
As an example, check possible title, description, H1 for the page with Mother’s Day Greeting Cards.
Title: Mother’s Day greeting cards – PaperFreckles
Description: Buy greeting cards for Mother’s Day with PaperFreckles store. Phone 804.502.9595, Email: email@example.com.
H1: Mother’s Day Greeting Cards
Set up 301 redirect from the previous version of your website https://paperfreckles.myshopify.com to the new one http://paperfreckles.com/ as they create duplicates at present.
Also, look at this screenshot http://my.jetscreenshot.com/1321/20151028-sugu-52kb. All these links are leading to your old shop address. You should change them all to the new one.
Let me know if you have any specific questions left.
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