Before you go the route of an SEO expert, you should check out your site to see where you rank. Then once you hire this so called expert, you can track and trend their results, otherwise you are just taking it on faith that they got you to page 1 for this keyword, when you might have already been there.
I suggest you get a 1 month subscription to www.ahrefs.com. Analyze your site and your competitors. See if there are things you can do to improve your shopify site now, before you spend those DOLLARS!
I use ahrefs, and an app for shopify called: Reload SEO.
We've been able to move our rankings from say page 10 to page 2 on most keywords in a matter of a few months, and thats just by making some corrections to our site.
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Your home page pop up is incomplete, remove it until you have that dialed in for certain. You can test it on a specific page rather than the home page until you know its working correctly, with no extra borders. You may want to delay it a bit longer before it loads, if that app doesn't work, switch to JustUno.
On product page, if you dont have multiple colors, remove the color options to be picked, just takes up valuable space. Price is listed twice on the product page. Once is plenty, takes up more space..
Social Media is essential, the flyout is cool, but make it easier and use colorful/custom icons so the customer is more apt to actually share the item. Fewest clicks possible.
Add some color to your product page. The color of the Add to Cart button does have an effect on conversions, as well as the entire layout of the product page. Do some research, or try some A/B split testing by using different templates for various products and see which do better.
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So, where to begin. I agree with other, the homepage is the key to the image of your business.
In the first 3 seconds, and above the fold, I need to know what you sell. I can see that. Next, what do you want me "a customer" to do. The main page slideshow is very small in size, the photo could be a little bit taller. Width is good. The second photo has a 404 error link. The image doesn't link to any product. ??
On the home page, first thing that jumped out to me was the Giveaway. You're not in business to give away free stuff, its used for promotions, to drive people to look at your site. Don't make it so easy for them to overlook your products, and want to just go for the Free stuff. After they are don't registering for the free, they will just leave, = higher bounce rate.
Where is your social media, besides the footer. Use the space in the header and add your social media accounts. You should have, at a min: Facebook, Instagram, Pinterest, Google+. Optional: Wanelo, WeHeartit, Tumbler, YouTube, etc.
On each product page, I'd suggest removing the Sidebar on the left. Unless you have an enormous catalog, with more than 10 catagories and subcatagories, the sidebar just takes away from the navigation on desktop. People know how to navigate the web, the sidebar is useful when searching, so make it available on the search page. The product page needs to show images. Do you have a smart phone? Put the product on people and snap some good photos of how the product can be used in a day to day outfit. This leads to upsells with cross product photos. They may love the earrings, but love the enitre collection when seen together. Make the photo's larger. Photo's and descriptions sell your products.
To entice that casual buyer, you have to make them want to be that person wearing the items you sell. Make them want thier significant other to look like the women in the photo. This is where your social media sites like Pinterest & Wanelo drive sales. After Facebook, Pinterest is the #1 source of social revenue. In terms of revenue by average from social media, Pinterest referrals are higher in value than facebook.
I could go on and on, but you should look at your competitors, and emulate the successfull ones. What do they do, how do they do it, how do their sites look, navigate, photos, etc. Go onto their social media accounts, while logged into your, and follow their followers, it will boost your followers. Find the trends, hashtags, and add the trending ones to your posts if they relate. If the celebrities are wearing jewelry, say, she would look even better wearing this.....Then add the hastags for that event, or person, or trend.
Hope some of this helps.
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It is profitable, margins will depend on quantity purchased and deals you get from the vendors. Lots of vendors have coupons as well via their email newsletters. Capitalize on any free shipping from vendors you can get. Don't ship a single pack if possible, have at least 2-3 packs shipped at a time to reduce your COGS shipping expenses. The womens clothing is heavily saturated, so you have to carve our your own space by offering products that your target demographic want and need, not just what you like or want.
Search google for wholesale womens clothing to get started to find vendors. We cant give away all our secrets ;)
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