There is no simple answer to this question. So much depends on what your product is, how unique it is, what the price point is, how mature the market is, how much competition there is in the market, how well know your brand is, how much you have to spend on advertising , how much money you'd like to make and how quickly you want to grow.
If for example your are selling something like enammel pin badges that is low cost, you are going to need to sell a lot to make your business worth while, even if you have one really nice design it is goint to be hard work because once a customer has purchased once they arn't going to have a reason to come back If you have a selection of pin badges then customers are more likely to find a product they are going to want to buy and there will be more of a reason for customers to come back and place orders with you agian. If on the other hand your products is say a specialist cake like a gluton free vegan xmas cake then your product is likely to be a higher price point, so you don't need to sell as many and as its a consumable product customers many place multiple order ber year, so a single product might be more feasible.
In the case of the company i work for, we have a physical store so we started with around 500 products, of several thousand lines we sell in the bricks and mortar store.
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Hi Leo, i think this might be what you are looking for https://help.shopify.com/themes/customization/store/remove-powered-by-shopify-message
With regard to the Google Adwords voucher just search on google Ad words voucher and enter the code in the Adwords console, unfortunately it only applies to new accounds that have not used a google code on their account previously.
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my main advice at this stage is Don't panic! its likely that you simply haven't not given the site/ Adwords long enough to be properly assessed. You said that you just launched the website and presumably the Google Adword campaign so its very likely that google will not have seen enough traffic to give it a proper score yet.
What Google tries to do first and formost is to ensure that someone performing a search gets relevent results back whether that is in its organic or paid search. In the case of Adwords It does that my examining the keywords or products that you are bidding on and cross referencing these to the content of the site that you are linking to. Its therefore essential that the keywords or products that you define in your Ads are included in the content of your page. All of the usual rules that apply to organic search optimization will apply to Paid ads, so you need to have original content, it needs to be consistent, title, description, image tags and copy all need to include you core keywords, you need to ensure that there isn't too much duplication within your pages so its no good having exactly the same copy for 3 products where the only difference is there size for example.
I think you say that you are using the catelgory page as your landing page for all your ads, this isn't generally a good idea as Google would prefer to see specific ads going to specific product pages, it will evaluate the quality of each Ad and its the landing page based on whether it can see a clear product title, description, price, even a returns policies, contact details, reviews etc. If you point to a collection it will see a variety of different product names, descriptions prices etc and it will not know which to match against your Adwords keywords, ad copy. There will also be a number of links to different product pages and not a clear call to action to purchase an individual product so its likely a customer may have to view several pages before placing an order which in googles opinion may not be the best user experience.
I noticed on you product pages your product description is is a tabbed box along with the delivery details etc. We have found that sometimes these are not idea as google does not index all the content within the tabs depending on what code you are using to display each tab. I'd also check the optimum length of your product titles, they seem quite long to be.
As well as good SEO and careful biding strategies, we use the "Google Shopping" app on shopify, (its made by shopify and free) this add each of the products to the merchant centre and from there to Adwords. In fact with a straight physical products sales we've found shopping campaigns much more effective than adwords. Increasing clickthroughs and conversions with a shopping campaign may also improve your rankings for keyword campaigns as well because the page itself will get a higher ranking.
All in all I've found if you concentrate on ensuring that your store is a genguinely great shopping experience that customers will enjoy and want to come back to with well crafted product titles, descriptions and copy than it will score well in organic search and page ranking and that provided you match individual ads to individual product pages within adword they will also score well, as the click through rates, and conversions will reflect the quality of the site.
I would expect it to take at least a couple of weeks before you start seeing those rankings going up, especially if your changing the site / ads regularly as your learn more - as you won't see the changes until the sites been re indexed.
Google have loads of advice on this online, i think they have a free training programme on adword called google garage as well as a stack of video on the subject on youtube.
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Hi Baloosey, looks like you have already had some pretty good replies so far, and to be honest i have not read each and everyone so this might have already been said, but here goes any way.
The site looks nice, the product images are pretty good and the descriptions show quite a lot of detail, but there there are a few simple things you might want to think about...
If you are getting a lot of traffic, and a lot of likes but these are not converting to sales, what are the possible barriers to sales, and how can you remove them...
You are based in canada, but your sizing is Asian would it be better to give US/Canada sizing on the site and enclose a leaftlet explaining the sizing translation to asian with the product.
Its great that you have a returns policy on the site but do you really what it publish it on the home page or could you simply have a link to the policy in the footer, to make it easily available without it being in your face.
The product descriptions certainly for the clothes are more like lists of produce specifications, if you went into a shop to buy a t-shirt and a sales person spouted of a detailed list of atributes would it make you want to buy the t-shirt or would you be more likely to purchase the t if the sales person told you in a few sentances that this charming t-shirt is very popular with the bearded wearers of all ages, that it is the perfect combination of stylishness and wit guaranteed to turn heads and start conversations. or that it is made of 100% cotton and will suit anyone whether they have a bit of stubble or a beard or wizarding proportions.
I'd possibly take a look at where you place various graphics for example on the product pages you show colourful graphics for a range of payment options including paypal, apple apy, visa etc, but when you add the product to the cart, those options becomes less clear, and you only seem to offer checkout or checkout with paypal the previously colourful graphic is now grey scale and pushed right down to the bottom of the page, and there are no indicators of shipping options.
I would certainly be thinging about having a free delivery on all domestic sales over $x here to maximize conversions.
If you look at the shopify amdin home page on the left hand side you should see a 'Conversion funnel' this shows the number of people (and % of people) that add to cart, reach checkout and purchase. This should give you an idea of how well you are converting visits/likes to sales and where in the conversion process you are loosing people, this will give you an idea of where you need to improve your performance.
The stats will vary depending on what your products and seasonal variations but as a rough rule our site has an add to cart of 4-12% and a purchase of 2-6%
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Hi Tony, you couldn't elaborate on the settings changes needed to exclude hits from those strange language sources could you? We only started to see them on our site a couple of weeks ago and they have gone from 1 to a handful in that time.
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I added Shopify to my exclusion list, I am seeing a lot less referals from Shopify but i am still seeing the odd one.
Unfortunately we seem to have become the victim of this strange new kind of spam that is exploiting the language settings in google showing entries like "Vitaly rules google ☆*:｡゜ﾟ･*ヽ(^ᴗ^)ﾉ*･゜ﾟ｡:*☆ ¯\_(ツ)_/¯(ಠ益ಠ)(ಥ‿ಥ)(ʘ‿ʘ)ლ(ಠ_ಠლ)( ͡° ͜ʖ ͡°)ヽ(ﾟДﾟ)ﾉʕ•̫͡•ʔᶘ ᵒᴥᵒᶅ(=^ ^=)oO " , "o-o-8-o-o.com search shell is much better than google!" or "Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!" in our language results.
This new traffic seems to accounts for 5% of our online shop's traffic, I would doubt that this traffic is affecting our atribution figures as it won't lead to sales, but it will certainly be skewing our conversion rates and our source stats etc.
As far as i can tell because this traffic is not from a known url or a fixed Ip address there is not a way to filter it out or to stop it showing in the analytics data.
Anyone else seen this.
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We use a shopify app called Better Coupon Box to create a pop up box on the store that offers a 30% (single use per customer) promo code to shoppers that sign up to our mailing list. The mailing list is a Mailchimp list that integrates with our shopify account and automatically sends a welcome message to new customers including the promocode.
We find that we get a high enough number of sales from email campaigns to justify this and that while the 30% reduces margins quite a lot on the initial sale that a large number of those shoppers will make multiple purchases, we automate follow up emails to all first time purchasers offering them a 10% discount on their next purchase which also works well.
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I'm assuming that you sell a consumer product that people may purchase as Christmas presents. If that is the case then I would expect to see peak sales this week, then gradually go down until Christmas before rising again in the January Sale if you have one. Typically sales in physical stores will peak a week to 2 behind that a little closer to Christmas.
This has certainly been the case for the sores i have been involved with the the last 5 years or so.
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Hi Vince you have already had some pretty good feedback. So i will keep this brief.
The amount you spend on Adwords should be relative to your budget, the revenue that you get from that Adwords Traffic and your profit margins. (being careful to ensure that Adwords is not simply moving sales from organic search to Adwords, you should be looking to see an increase in revenue from the Adwords channel while maintaining the same sales from all your other channels).
In a really simple term if your spend $10 on Adwords and this generates $100 of Gross Revenue of which you are making $30 in profit after accounting for taxes , cost of goods , postage and Adwords then its probably worth making the investment. You may want to increase the amount you spend a little at a time until you get to a point where you don't get a proportion return on that investment.
As a rule of thumb I tend to aim to bring in at least 7$ for each $1 i spend. Although this is specific to my abusiness and my average order values, your may be very different.
In reality it is likely that there is not an ideal amount to spend every week. In the run up to Christmas there is likely to me a lot more demand and therefore your likely to get more conversions the more you spend so you can increase spend so you'd want to put more of your annual spend into that period. You might not get the same return in jan or feb so you may want to reduce spend then.
Obviously you need to maximize return whatever youe spend so you will want to research keywords and look at different ways to optimize your ads.
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I often see the url checkout.shopify.com / referral in source/medium under acquisition on google analytics, can anyone explain what this means? are these people that are going straight to a bookmarket checkout page is it remarketing or some sort , is it people that are finding out site via shopify itself rather than our shop. url or is it just a bug in the analytics system.
If its a bug should i tell analytics to ignore that url in the stats.
Many thanks for any advice.
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Thanks for all the posts, really useful links and information. Glad to see it all seems to be sorted for now. Although for UK shops god only knows what happen's post BREXIT, but lets worry about that another day.
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When the SSL option first came out we tried to activate it for our site and got a report saying that there were around 70 pages with both secure and insecure content, the majority of which related to links to our mailing list sign up pages on mailchimp.
Essentially while mailchimp don't officially offer an https version of the sign up form, there is an alternate mailchimp url on a secure server that will work in our case we replaced a 2 in the url with a 1. There was also a small tweak required in an embedded copy of the sign up form on our shopify site, this simply require the removal of a mailchimp logo at the bottom of the form which we did on the mailchimp list settings.
Having resolved the mailchimp url problem we got around to looking at the Shopify Themes to update the links - turns out that the majority of the error came from the link in footer. One quick change to the footer resolved about 95% of the errors. The remaining handful of errors were pretty easy to fix, and the site was using ssl within about half an hour.
With the SSL enabled, the Applepay facility which we'd also signed up for also came online. We have already processed our first orders for customers using Applepay, so while 70 errors looked like it wuld take a while to sort out it was well worth sticking with it and resolving the bugs to get it running.
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Just had a quick look at this, and it looks like a collection that has a url like https://marcomarcounderwear.com/collections/types?q=swim is essentially a dynamic search query within shopify that creates a collection based on a products type, in this case any product of type "swim".
Note this is different to the collection that shopify creates automatically for products of each 'type' which would be https://marcomarcounderwear.com/collections/swim in your case, this can be found and hidden or deleted in the collections system. Queries are hard to delete because in effect they are pages that are being created each time someone requests that page.
Within the "online store" menu if you go to Themes, and Edit html/css under templates you should find search.liquid if you really wanted to you might be able to put an "if statement" in there that basically tell shopify not to return results for queries on collection searches, but it might have unforseen consequences.
Couple of questions, firstly do you know how are people getting to that page? i'm assuming you don't have links to it and that people arn't getting to it through the search function. Secondly why do you want to delete the collection?
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It is difficult to say which is better Adwords or facebook Ads. In a way its a bit like saying which is better press advertising or radio advertising. It really depends on which your customers are more likely to see and just like a traditional marketing mix where you might use press advertising and radio advertising and PR, your are possibly best to using a mix of a little bit of spend of facebook and a little bit of Adwords.
In general Adwords is going to be seen by people that use search engines although adwords can also be targeted at other things like display networks (that is to say ad spaces on blogs, to popular websites that have adsence facilities) or at particular aps, while facebook is going to appear on peoples facebook pages. It might therefore be that if your customers are younger you might but more into facebook, or if they are generally older then you would put more into Adwords.
It will also depend very much on what you are aiming to achieve, if you want to simply get your company name across you will aim your campaign on achieving impressions rather than conversions where as if you are aiming to get people to call you or to purchase on line then you will aim it as conversions. The mix between facebook and adwords may be very different depending on which of these you want to achieve.
Another factor when deciding where to put your money on Adwords would be whether you use a keywords or a shopping campaign, my experience is that a shopping campaign will work well if you are selling products, where as an adwrds campaign would work better for promoting your business generally.
Again this is not an either or choice but a mix, you may want to spend a percentage of your budget promoting your business and a percentage on promoting the products you sell. Especially if you have a physical store as well as an online store.
In essence there are many many factors that you need to consider and depending on your budget i'd look at creating an anline advertising mix rather than putting all of your eggs in one basket. There are lots of online resources to help you decide how to come up with an online marketing strategy but i'd start with looking at the google garage programme which is free and will help you consider all of these factors although it doesn't talk much about adwords.
Also consider which search engine your potential customers use Bings has its own version of Adwords, so you might want to split your spend between google adwords and bing adwords.
Which ever you use bid value and daily spend will have a big impact of how effective your campaigns are, but possibly the biggest impact will come from how good your business, products and store is, going by some of the previous comments it sounds like there are a few things that you can do to improve your site (Adwords assigns your ads position in the results partially on your bid value and partially on how it ranks your page a company with a lower bid value but a great site may be positioned higher than one with a higher bid value).
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Essentially you need to know three things. Firstly search engines want to match sites with really good information, upto date information and great user experience to search queries, the better you make your site in terms of unique copy and images with desctriptions, background information, blog posts, user reviews, links to relevant content etc the more useful if will be to your customers and the better search engines will like it. Secondly search engines can only index information that is on your pages, so if you don't use words in your copy and the descriptions and titles of your pages/images, if you don't list your address on the site, and you don't spell out exactly what it is you do then your never going to display in search results for those things. Finally when a search engine finds duplicate content it will divide any available content between the sites or pages that use that content, so if you copy and paste content from another site even if you rearrange the sentances a little you will get a lower score than a site that wrote unique content even if their content is not quite as nice. This also applies to your pages if you have 2 pages that say almost exactly the same you will have cut the score for each page in half. Remembering that any page gets an element of its score from the site as a whole and an element for the page itself.
In summary concentrate on making good unique content more than on your search rankings and update your pages regularly to ensure you stay current.
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Have you looked at the stats on the 'online store' section of shopify, so look under 'on line store' >overview in the left hand shofify navigationand specifically you want to look at Add to cart, reached checkout and Purchased.
To give you an idea of what these might me our store had 1800 visitors last week, and the we had 7.38% add to cart (135 people), we had 3.93% reach check out (72 people) and 3.39% (62 people) purchased.
You first thing you need to look at how many are adding to cart if its a low percentage you need to ask yourself if the products you sell are right for the customers your attracting, and if not how can you attract the right kind of visitor. If there is a reasonable % adding to cart but they are not getting to the check out again you need to ask why, are the delivery cost too high. Finally you need to look at the number translating to a purchase, if the number reaching checkout is high and purchasing is low you need to consider payment options for example do you offer paypal etc.
I'd also look at analytics, in the traffic source section and see where the people purchasing are from and equally importantly who are not. Are conversions coming from direct hits, or google searches. I would then concentrate on the source that is working for you to maximize sales in the short term, but then look at the areas that aren't working in the longer term to start earning from those too.
Looking at the site, i'd maybe think about making the returns policy a little less Harsh sounding. Saying something like "We hope that you'll love your purchases, but if you should decide that it's not what you were looking for when you get it out of the box, return it to us within 14 days, with the tags intact, unworn and unscented and we'll give you your money back"
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