The SEO Experts won't like this one (it's the most guarded SEO secret of them all, and with good reason) It concerns "off the page" SEO - i.e. the practise of getting quality backlinks and positive chatter about your site on Social Media, 3rd party websites etc.
Now you can either: spend countless hours doing this yourself (No, don't do that) or you can spend many $ (US or NZ it don't matter) hiring an SEO Expert or "Social Media Guru" to do this work for you (don't do that either):
You can spend all that time and / or budget on looking after your prospects and customers. Do the unexpected for them. Make their day. Use your imagination. It's not that difficult. But do that - and your prospects and customers will do the SEO for you.
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Your site has a ton of visual appeal... which is seriously good. Hardly anyone visits (yet) which is of course the not so good.
I have a load of tips for you... but I'll leave just a few for now. Even SEO "Experts" won't tell you this one. Why? Because there are very few real experts out there.
SEO101 - you have a new website but - much more pertinently, it is perched on a brand-new domain name. Now when Google robot/s visit any site, they will also check the "WHOIS" for the domain name. In your case (as in most cases with new websites) - Google will note that the domain name was registered for 12 months only (June 16 - June 17). Why is that so bad for SEO?
That's because a million scammers out there buy domain names for the minimum registration period (one year) - they work their scam, drop the site / domain name and then buy more names. They literally buy domain names for the purpose of fly-by-night type scams and then just ditch them.
So: when Google finds any site on any "new" domain name - if that name has been registered for the minimum 12 months, Google will, by default, invest "less than zero trust" in the domain name or the website housed upon it.
Your first job then towards improving the SEO on your site - is to go back to TUCOWS, and renew the domain registration NOW. Extend it to 3 years (5 maybe better). When Google next visits your site it will note that the domain name is subject of a longer-term registration and therefore most unlikely to be used as part of a scam....
Okay, this in itself will not cause your site to "shoot up" in the rankings but - it will stop it being dragged down. Domain name registration is where SEO starts, not your website dashboard. Take care of that, then focus on the content, titles and tags of your product / collection pages.
I'll just add something else the experts don't, won't or can't tell you; Google, Bing etc do NOT rank websites for SEO; they rank web *pages* - each page being ranked on its own merit. Now, if you have (say) 50 product pages selling T Shirts then in the short term at least, instead of trying to optimise all those 50 individual *product* pages - a lot of work! - you will do better to focus on optimising the one (collection) page on which they all appear. Short term... SEO your collection pages; longer term SEO your collection pages and a core of your individual product pages.
Lastly for this one; in the "SEO" area of the dashboard of your collection pages (and later your product pages):
Ensure you place keywords in the SEO Page TITLES
Same again in the SEO Meta Descriptions (keyword matching
Same again in the page "content" / blurb (keyword matching)
By "matching" I mean decide on your strongest 2 - 3 keywords for any given collection / product then use those very keywords in the SEO Title, description etc. so that the title, description and the content all show a degree of consistency. This reinforces to G "what the page is about". Good grammar, good spelling - these COUNT. Careless typos will bring you down.
It's also mooted that an effective Meta description will also include a "call to action" - so that when someone does see one of your pages in Google search results, the description he sees under the page title will include something like "Blah blah blah etc.... (and then) - Click through to..." or "You must not miss this page...!"
Looking at the scale of your site, there is much to do!
If you need more above and beyond, let me know. And good luck!
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