You have received some great suggestions here -- some that I will use for my own store. The Shopify community is indeed generous with its time.
I am Creative Director, and although I have built more websites than I can remember, I am new to Shopify and in the process of creating my store: https://www.eMenagerie.com/.
As I am in a related, but non-competing niche, I thought we might be able to help each out.
I could help you with implementing some of the excellent suggestions contributed by our fellow Shopifiers -- especially photo optimization, editing your HTML and CSS, and getting the most out of your theme and apps. Maybe we could even do some social media cross promotion.
You obviously have a great eye for fashion and this is where I need help -- specifically in the areas of product selection, presentation, and pricing, as I am new to the jewelry field.
I am not trying to sell you anything, but after seeing CitySociety.com, I thought we might be able to barter our respective areas of expertise to our mutual benefit.
If you are interested in discussing this further, please contact me through my site.
Whatever you decide, best wishes for continued success in all your online endeavors.
PS: You can check my credentials on LinkedIn.
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