I have been spending more on adwords, Facebook and Instagram ads than I've been making. I've read some other post and they suggest SEO and/or social media companies to help me. I do run A/B tests where I can but it's time consuming and expensive and I feel like it's just a shot in the dark. Also, I realize I need better organic search or I can never stop paying adwords. Any recommendation on what I should do? If I should use a company I need something very affordable with proven results, suggestions? Thanks!
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I launched my online women's boutique two months ago, Tristin. Www.shoptristin.com
I have a what I think is a healthy social media following (2700 Instagram with 3% engagement rate and 1k on Facebook). I tried to approach my store from a customer and it's checks all the boxes I'd want. I get about 40 people on my site a day and if I'm lucky a sale every other day (after having nothing the first few weeks). I have spend an insane amount on Facebook ads which seem to mostly only attract bots bc their time on my site is 0 seconds. Google adwords has only converted one sale. I recently switched from adwords express to adwords with a more detailed local promotion but it doesn't seem to be helping. I'm considering stopping all paid advertising and paying someone to help with SEO.
I don't know if I just have unrealistic expectations, if marketing is my problem or something on my site. Any feedback would be helpful!
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