Hi, @Avocado_Swim! Emma here from Shopify. Welcome to the Community, and thank you for sharing your store for feedback.
First of all, I think you've done an excellent job curating your products, and selecting those with high quality product images. Your site is visually pleasing and easy to navigate which is great! You asked for feedback on your website flow/add to cart/checkout process specifically, and I found the flow clean and easy.
One thing I noticed was that in the product descriptions, you have a tab for 'sizing' information that states "fits true to size". You might want to consider using a size chart with exact measurements, because a size medium with one store could be completely different than with another, and particularly with swimwear and international sizing differences, this can be very important.
I'm going to provide some additional thoughts I had while browsing your site and relevant resources for you to take a look at below!
Branding
In today's world, branding is more important than ever. I t is absolutely crucial to stand out from the crowd! Having a strong brand will help you stand out from similar businesses around the world.
Effective branding is more than just a logo or a slogan (I enjoy both of yours, by the way!). Branding involves every aspect of a customer’s experience, from your website, to your social media posts, and advertising to the way that you interact with your customers. If your brand is consistent and easy to recognize, it can help people feel more at east purchasing from you. (I noticed some slight discrepancies between the branding on your social media pages and the branding on your website). Try these articles below for some branding inspiration!
Branding Secrets from 14 Fashion Industry Experts
What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You
Product Descriptions
Product descriptions need to do more than simply describe the product. P roduct descriptions need to sell your products! Your customers should feel like they need that product after reading your product description.
9 Simple Ways to Write Product Descriptions that Sell is a fabulous resource on this topic, and
Product Page Tune-Up: 9 Timeless Ways to Increase Conversions is another!
Understanding Shopify Analytics
Your Shopify Analytics dashboard is home to many reports that you can use to examine your store's performance and determine which areas you need to address to increase your overall revenue. You mentioned that you have a high abandoned cart percentage. Do you know at what stage of the conversion funnel your visitors are dropping off? Below you will find two great resources to guide you in fully understanding your Shopify analytics.
What Are The Basic Ecommerce Metrics I Need To Focus On First?
The Beginner's Guide to Analyzing Shopify Reports and Analytics
I hope you found the above information helpful. Please don't hesitate to respond here or post again on the Community with any other questions that come up along your journey. I look forward to seeing your business grow and wish you much success!
Warmly,
Emma | Shopify Social Care
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