I am currently selling to Brazilian costumers and dealing with a lot of abandoned carts. User goes to Cart and to Checkout User fills delivery address User selects shipping method (I only have one – and it's free! – this screen could be skipped) User goes to payment screen and selects a method Use goes to payment gateway page (there is no "transparent checkout" available to Brazil) This is a lot of friction to a simple checkout process. In Brazil there are some checkout systems that use only one page and the majority of ecommerces have maximum of 2 screens – while on Shopify the user goes to four/five screens. Even Shopify Blog present some better choices. I can't understand why the checkout process is so long. Shopify noticeably have a great UX. The dashboard for the seller is gorgeous, but I don't think the same effort is made to increase conversions.
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