Hi there @AidenTech4!
Ryder here from the Social Care Team at Shopify. Thanks for posting! With a draft order, the customer shouldn't be able to add an additional discount code, as the checkout section will natively hide the discount code section.
That being said, I'd be happy to take a deeper look into this for you. I've gone ahead and sent you an email. If you're able to please respond with your store's .myshopify.com URL along with the Order # in question, I can verify the account and investigate further.
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Hi there @eashendra,
Ryder here from the Social Care Team at Shopify. Thanks for posting! Although I'm not located in the United States, I'd be happy to suggest an alternative solution to test your payment gateway without the use of a real credit card. Are you using Shopify Payments, or another payment gateway?
If you're using Shopify Payments, you can go into your Admin Settings > Payment providers. In the Shopify Payments section, you'll want to click on Manage. At the bottom of this page, you'll see the Test mode section, where you'll be able to Enable test mode. You can then use the fake credit card numbers in our Testing Shopify Payments guide to simulate a successful transaction.
If you're using a third party payment provider, you can still simulate a successful transaction with our Bogus Gateway. You can follow this guide to help you test out an order after deactivating the payment gateway you're currently using. Hope this helps!
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Hi there @giules91,
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I took a look at your store, and I'd be happy to offer my recommendations.
Firstly, when arriving to your store, I noticed that your website doesn't display your store's name. Unless looking at your store's URL, a visitor wouldn't know what your brand is. I suggest including it near where your logo currently is. Also on your Home Page, I advise limiting the number of products displayed. The option of the two Collections, Holiday Collection and Festival Collection is great. Under those, I recommend featuring only a single collection's products rather than both Best Sellers and Shop Holiday. If you display too many products on the Home Page, you risk the visitor scrolling through the products rather than browsing purposefully.
I browsed through your Blogs, About Us, and Product Pages, and I was having difficulty reading due to the size and more importantly the light colour of the text in contrast with the white background. You want to ensure that all aspects of your website are as easy as possible for your customer to navigate. Because the About Us page is a crucial page when building a business I recommend changing your text to a darker or more vibrant colour. Have you checked out our How to Write an About Us Page guide? The About Us Page is a chance to explain to the visitor who you are, why you are, what you sell, and what your mission is. What do you offer customers that is unique? Why should they purchase a dress from you rather than another business? I suggest giving that guide a read to be sure you include all the key selling points.
It's fantastic you're already blogging! Blogging is a fantastic way to boost your Search Engine Optimization (SEO), and thus gain organic traffic. Of course, if your visitors are having to strain their eyes to read the blog posts, they become less effective. Similarly, the product pricing and description is too hard to read which can easily deter someone from completing a purchase on your website. One other thing I noticed on your product pages is that you might be using some sort of app to incentivize your visitors to sell. This app advises how many products are left in stock - but the stock quantities are quite high. I've seen products that have over 3000 left, as well as products that have over 30,000 left. This app takes a while to load, and doesn't create a sense of urgency since there are so many products left. For that reason I recommend removing the app. Instead, I'd suggest making the use of our Product Reviews app. This will display the reviews of products your customers purchase, leaving new visitors with a sense of trust in the quality of your products.
After making these changes, you can start marketing! As I mentioned, I see that you've already started blogging - which is awesome. Offering discounts is a great way to entice visitors into purchasing. I'd suggest offering a discount code in exchange for a visitor's newsletter subscription. For example, you can add text above the newsletter sign up stating "Sign up and receive 15% off your next purchase". You can then make use of an email marketing app and set up an email campaign to automatically send new subscribers a discount code. This will allow you to start collecting email addresses which you can later retarget with email marketing. What else are you planning on doing for marketing? Have you developed a marketing plan yet?
There's a lot of information here, so please let me know if you have any questions!
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Hi there @MckenzieDunford!
Ryder here from the Social Care Team at Shopify. Thanks for posting! Firstly - there's no such thing as a dumb question! While I'm not a developer, nor am I familiar with code - we do have an alternative solution you might be interested in to display your gallery on your photos page. Currently, the pages don't have sections - but we did announce that sections will be made available on every page later this year. You can sign up for these updates here.
For the time being, are you wanting to embed an Instagram Gallery, or a collection of other photos? If you're wanting to display your Instagram Gallery, you can find a few apps that will let you embed your images like Instafeed and Social Feed. Otherwise, if you simply want to display your own gallery of images, you can try out an app like Gallery by EA or Photo Gallery. Do these look like suitable solutions for your gallery needs?
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Hey there @stevennero!
Ryder here from the Social Care Team at Shopify. Thanks for posting! I took a look at your store, and would be happy to offer my suggestions.
I see that you're selling a wide range of products. Many merchants will find that choosing a specific niche proves to be more effective for their business, as opposed to a general store. The reason for this is if you're selling too wide of a range of products, it'll be harder to determine who your target market is and thus target to them appropriately. Identifying who your target market as specific as possible is key for marketing. If you're selling clothing for men, women, and children, and phone accessories, and other random products (under Partner Products) - who are you targeting? Men, women, parents, and phone users, as well as a number of other groups of people. If you focus on one niche, for example women's clothing, then you have a much simpler and clearer market target: women interested in fashion. Targeting this group will be easier than targeting everyone.
Before customers decide to complete a purchase, they'll often want to learn more about a business. This is where the About Us page comes into play. The About Us page is important to build trust and sell your brand to the visitor. Here you'll explain who you are, why you are, what you sell, and what your mission is. What problem are you solving with your business? Why should a customer buy one of your products rather than products from a similar store? What unique value proposition do you offer? I recommend taking advantage of our How to Write an About Us guide to help you write one up!
After you've niche'd down your product options, I'd recommend displaying less products on your Home Page. With too many products, it's easy for a visitor to scroll through rather than to purposefully browse for a product to purchase. If you were to decide to stick with women's clothing, for example, you could display a "Best selling" or "Featured" collection, or a couple of featured products on the Home Page. You'd also then be able to display a drop down menu of the other collections you offer under a Shop menu item in your main menu. I also recommend including the Contact and About Us pages to be included in your main menu for ease of access. You want to ensure the user experience is as simple as possible for your visitors!
Your product images, titles, and descriptions look like they were directly imported from dropshipping suppliers. This can waver trust in your visitors, impacting their willingness to purchase a product from you store. The best way to build trust is to take your own product photos and write your own product descriptions and titles. A lot of the product titles you currently have are long and complicated - leaving a title to something as simple as "Dress" will remove unnecessary word clutter.
I also noticed that you might have an ad/traffic app, as I saw a pop-up for a blender. I recommend removing this app, as it directs your visitor's attention away from your website and the products you're selling - especially since the products that are being advertised aren't related to the products your business is selling.
Once you've made the necessary changes, you'll want to focus on marketing. A good initial goal to have is 1000 visitors in the last 30 days. Remember, this is only effective if you're targeting purposefully to users that fit your target market. Have you already developed a marketing plan?
There's quite a bit of information here, so please let me know if you have any other questions!
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Hey there @BFM!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I'd be happy to see if I can offer some guidance with imported order fulfillment.
How are you importing these orders? If you're using our Transporter App on a Plus Store, you'll want to be sure that the Fulfillment Status column is set to fulfilled for any orders that you want displayed fulfilled in your Admin. If you're using a third party app, like EZ Importer, you'd want to similarly ensure that the orders are set as fulfilled in the CSV file prior to importing. T he notification is only sent to customers if the order is fulfilled in the Shopify Admin.
Hope this helps! Please let me know if you have any questions.
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Hey there @prabha-karan!
Ryder here, from the Social Care Team at Shopify. Thanks for your post! I'd be happy to offer my recommendations when it comes to choosing what products to sell in your store.
While there definitely are businesses that are successful as a 'general store', many merchants will find that choosing a specific niche proves to be more effective for their business. The reason for this is if you're selling too wide of a range of products, it will be harder to determine who your target market is and thus target to them appropriately. Identifying who your target market is key for marketing. If you're selling backpacks, women's clothing, toys, and iPhone accessories, your target market would include backpack wearers (perhaps students, or people that use laptops or books), women, children, and iPhone users. If you focus on one niche, such as toys, then you have a much simpler and clearer market target: people with children in their lives.
Although I recommend choosing a product to sell that you're personally passionate about, not everyone takes that route. If you're passionate, it becomes harder to give up when things get hard, and only through perseverance comes success. If you're not sure on what products or niche to sell, I suggest checking out our How to Find a Product to Sell Online guide. We also have a handy blog post that offers some tips on finding profitable niches to sell that you might be interested in reading.
I hope this helps! Let me know if you have any questions.
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Hi there @Anesiclothing!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I took a look at your website, and would be happy to offer my suggestions.
The images on your website are overall great. They're simple, consistent, and good quality. The only one I recommend changing is the first image of three people in your theme's slideshow on the Home Page. It looks like the image is of lower resolution. I recommend following this guide to ensure you're uploading the highest quality images possible.
One of the first things customers will often look for is your business's About page, to learn more about the business and it's products or services. Here is where you can explain who you are, why you are, what you sell, and your mission. What is the problem you're offering a solution to with your brand? Why should I purchase one of your clothing products instead of another apparel brand's? If you haven't already, check out our How to Write an About Us Page blog post to help you get started! After you've added it, be sure to display it as a menu item so that it's easily accessible.
I peeked through your other pages, and I'm glad to see you've included Shipping, Returns and Contact Pages! Your product pages also look fresh. Have you thought of including product reviews? We have an app for that you can find and install here. Product reviews can give your products credibility of their quality, and offer new visitors a sense of trust in your brand.
What have you been doing for marketing? I took a peek at your Instagram and see you've already got yourself a bit of a following there. That's awesome! Have you seen our Instagram Marketing Course on Shopify Academy? You might find it useful for marketing on Instagram. Another often overlooked, but very valuable marketing strategy is email marketing. I see that you already have a Newsletter Subscription sign up on your Home Page. This is great! I'd advise keeping in on the footer rather than strictly on the Home Page, so that visitors can easily sign up wherever they are in your store. Do you have an email marketing app? Rather than advertising a discount code on the banner, you can entice customers to sign up for your newsletter by offering the discount code in return. For example, "Sign up and receive 25% off" rather than "Promotions, new products and sales." By collecting emails of interested visitors, you can build a mailing list of people you can retarget through email marketing.
The initial goal we recommend for traffic is 1000 visitors in the last 30 days. Once you've reached at least 1000 visitors, you can start focusing on tracking and improving your conversion rate. A good conversion rate varies from store to store, but 2-4% is generally where we'd like to see you. Have you set up up conversion tracking to your order status page? I suggest checking out our Beginner's Guide to Conversion Rate Optimization to help you run A/B tests to improve your conversion rate.
There's quite a bit of information here, so please let me know if you have any questions!
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Thanks for your response! Are you able to clarify for me what would need to be coded? When your customers go through the checkout, they'll be required to input their address. Since you're already making use of a Zip code app that restricts buyers, you can simply set up manual shipping settings to charge a flat fee $10.00. You can set it up based on a weight or price based range of 0 kg or $0 with No limit under the Maximum order price/Maximum order weight, and name it Delivery. This will allow you customers the $10.00 - Delivery option regardless of what is in their cart. You won't be needing to follow up to cancel any un-local orders either, as visitor's are restricted from purchasing. Is there any other specific reason why this might not be a viable solution for your business? Please let me know if you have any questions.
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What shipping with cost you would depend on the supplier's choice of shipping carrier and their cost. It'd be best to inquire directly with the dropshipping suppliers to inquire what the costs of shipping the individual products are. I hope that helps to clarify. Please let me know if you have any other questions!
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Hey there @Desdinova!
Ryder here from the Social Care Team at Shopify. Thanks for posting! There are a couple different ways you can set up "Pickup" or "Delivery" options for your customers.
The Store Pickup + Delivery App is perfect for this. It allows you to designate your business hours for orders, and allows customers so select time slot intervals for pickup or customized time ranges for delivery. The app also offers postal code validation for driving distance. The app has a 14 day free trial, after which the subscription costs $29/month USD.
If this isn't a suitable option for your business at this time, you can alternatively add weight based manual shipping rates to your local region offering a Free Pickup or Delivery - $10.00 options. This won't stop customers who aren't necessarily local enough from ordering from your website, but you can still manually contact them after the order's been placed advising them you're not able to deliver to them and refund their order.
What kinds of products are you selling? Have you been marketing already? Let me know if you have any questions!
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Hey there, @Ryanr101!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I'm glad to hear you're interested in expanding your target market internationally! I'd be happy to recommend a couple of options that you may find suitable for your business needs.
There are a couple of apps that are perfect for this, such as Better Shipping, or Advanced Shipping Rates. They'll allow you to dictate how much to charge shipping based on the products and the customer's location.
These apps will require Carrier Calculated Shipping (CCS) added to your plan. While CCS is available on the Advanced Plan, you can also add it for $20/month on the Basic or Shopify plan. If you switch your billing to annual, then you can get CCS for free, whilst saving 10% on your subscription. That'd be $36 on the Basic plan or $96 on the Shopify plan saved annually. If you're interested in adding CCS to your plan, you can make the plan adjustments and then Contact Shopify Support, or let me know here. We'd be happy to help in enabling it on your plan.
Alternatively, you can provide less accurate shipping fees by setting up price based rates to your merchants accordingly to the zone, and increasing your product prices to cover the remaining shipping cost.
How has your business been doing otherwise? Please let me know if you have any questions.
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Hi there @416HNorth!
Ryder here from the Social Care Team at Shopify. Thanks for posting! I took a look at your page, and I'd be happy to offer my suggestions.
Before spending money on advertising for your products, it's important to validate your website to ensure that visitors with effectively convert into customers. Entrepreneurship is a lot of trial and error, and learning. You'll likely continue to pick up new ideas here and there, and apply them to your business to see if it helps. I did see an ad for your store pop-up on my personal Facebook after having looked at your store, and at this point I wouldn't recommend jumping into paid advertisements until you've made a few changes.
Firstly, when I arrive to your store it gives the assumption that your target market is all cosplayers, however your products don't necessarily appeal to every cosplayers desires. You might be interested in either expanding your inventory to offer a wider range of products with many other cosplay characters, or narrow your target audience to specific types of cosplayers. For example, it appears the majority of your products serve to anime cosplayers, as well as spider-man cosplayers. There aren't many other super-hero or video game options for every cosplayers needs. Focusing on who exactly your target market is will help you ensure you develop every aspect of your store with the intention that you are serving only them.
Your Home Page also initially takes some time to load, which can be resolved by optimizing your images. The Shopify App Store offers some image optimizer appsthat can help you decrease the load time while boosting your Search Engine Optimization (SEO). Also on your Home Page, I noticed that the text of your Main Menu items is difficult to read with some of the images in your slider. This is the most important part of your online store so be sure to make it as easily accessible as possible. There's also quite a gap between the “Cosplay? Why, you just said the magic word!” -― Danika Stone, All the Feels" text and your Featured Collection. Unnecessary space effects your stores visual appearance, so you might want to shorten that gap.
As for your other Pages, it looks like you have a few important ones that are missing. For example, I don't see an About Us Page identifying who you are, why you are, what your mission is and what you sell. It's important to identify what problem your target audience experiences, and how you provide a solution to this problem. Why should I buy my products from you rather than another cosplay store?
I also recommend adding a Contact Us Page as your visitors need a means of contacting you if they're experiencing any sort of trouble with an order. We've had merchant customers reach out to us wanting to purchase products on a website who's checkout wasn't working, but the online store didn't have a contact form. This can cause you to lose sales, so it's always a good idea to offer a way for your visitors to easily contact you. For that reason, the Contact Us page should also be added to the Main Menu bar.
I see you've made use of our store policy templates on your store, which is an integral way to build trust with potential customers. Many visitors will look at these pages to help them determine if they want to proceed with a purchase. Have you edited them to ensure that they apply specifically to your business? Your Returns Policy lists a number of items that your business doesn't sell, so it'd be a good idea to run through all of the store policies and edit them so that they make sense to your visitors.
I noticed you don't currently have a Newsletter Sign-up for your store. A Newsletter Sign-up is a great way to collect email address lists for email marketing. It's also a fantastic tool to entice visitors to purchase products by offering them a discount code in return. For example, you can add text to offer "Sign up and receive 15% off your next purchase" above the Newsletter section. You can then create a email campaign using an email marketing service to send a discount code automatically to new subscribers. What else have you been doing for marketing?
I also browsed through your products, and would recommend using your own product photos rather than supplier images. Using supplier images impacts the authenticity and brand of your business, so it's always best to take your own product photos. While you're at it, you might want to give the Oberlo Product Description Guide a read to help you captivate your audience's attention when they're browsing through your products. I also noticed some of your products have their variant sizes in a random order. Consistency helps keep your Online store looking professional so I recommend having your product variants list from smallest size to largest size.
There's quite a bit of information here, so please let me know if you have any questions.
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Hey there @SIlkenLash!
Ryder here from the Social Care Team at Shopify. Thanks for posting! Firstly, you've already built an online store - I'd say you are an entrepreneur, not aspiring. I've taken a look at your store, and I'd be happy to offer my suggestions.
I noticed you have your About Us Page directly on the Home Page. The Home Page is a great place to introduce your product! I recommend adding some more visuals to the Home Page. One thing you could do is add a Collections List to the Home Page where both your 20mm and 25mm Collections can be displayed. Especially on the Mobile version of your website, it takes too many confusing steps to arrive to your products. It's important to keep your business as user friendly and accessible as possible, so that your visitors don't have to do extra work to finalize a purchase.
While introducing your product in a few sentences is great on the Home Page, I'd suggest using a separate page for your About Us. In that page, it'd be good to talk more about who you are, why you are and what your mission is, in addition to what you sell. In the words of your About Us now, I understand your product, but not a lot about your business. What problem are you solving, and what is your solution? Why should I buy from your business rather than another lash-selling business? You can use our How to Write an About Us Page Guide to help you spice yours up!
I also took a look through your products. Your lashes are beautiful! Although you already discussed the quality of your lashes on the About Us section in your Home Page, it's also key to include product description on your product pages. You can learn how to write a strong product description in this article.
Your Newsletter section is a great way to create a mailing list for Email Marketing. It can be also used as a great tool to entice visitors to purchase by offering a discount in return for their subscription. For example you can include text above the Newsletter stating: "Sign up for 10% off your next purchase". Then you can send a discount code automatically through the use of an email marketing service. Aside from uploading content on social media, what have you been doing for marketing?
I took a peek at your social media, and I'm glad to see you're starting to build your following online. Have you checked out our Shopify Academy Course on how to Grow your Business with Instagram? There's a lot of great content in there to help you expand on that. If you haven't already, I'd also recommend reading through Gary Vaynerchuk's $1.80 Instagram Strategy. He offers valuable tactics on how to effectively market on Instagram to build your brand.
There's a lot of information here, so please let me know if you have any questions.
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Hey there @thestarlabs,
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I took a look at your store and I'd be happy to offer some feedback.
Your shop's header has unnecessary white space there, causing the menu bar to appear lower than it should. Is there any extra space that you can cut off from the logo image you've uploaded? If you can lessen the space there, it may shift your menu bar up slightly. If not, and you're familiar with code, you can minimize the space yourself. Alternatively, you can hire an Expert to help you with this.
Upon first glance at your product photos, your store appears to be a dropshipping store. I encourage you to take your own product photos rather than using those of the supplier, for authenticity, and to build trust with your customers. I also noticed that the products in your store don't have any collections. Rather, they appear to be a random assortment of products - from facial cleanser to mosquito killer. These products don't have a common theme, or niche, and for that reason it is hard to determine who your target market is. Who is your target market? Be as specific as you can, and keep that in mind when you're developing your store. Is someone who would be interesting in an alcohol breath-testing keychain likely going to be someone who will also be interested in the comedone vaccuum? It's possible, but the chances are slimmer since the products are very different. Someone who is interested in a breath-testing keychain is likely someone who likes to enjoy a drink. Someone who is interested in the comedone vaccuum is likely someone who is interested in skin care products. There are different themes amongst each of your products.
Your About Us page reiterates that there is a problem that online shoppers are experiencing, but it doesn't explain what that problem is. What problem is your business solving? It also mentions that your business is different. Rather than stating that it's different, explain to the visitors why your business is different. Why should I buy from you, rather than another business? What do you offer, that other businesses don't? I recommend you read our guide on How to Write an About Us Page to help you spice it up!
It's great that you added an FAQ page! This can definitely help your visitors get quick information to help them decide on whether they want to purchase from you. On your FAQ page, I noticed that you mentioned "feel free to chat with us", with Whatsapp. Have you looked into adding a Whatsapp app to your store? It'll make it a lot easier for a visitor to get in touch with you if they're able to chat in with you directly from your website rather than having to manually switch applications, or devices, and input your contact information. Having the visitor do less work to contact you will improve their overall user user experience.
Lastly, I recommend getting rid of the ad exchange app that you're currently using, as it's promoting unrelated products. While browsing through your store I saw a pop-up for a pair of sneakers, a yoga mat, and other random products. You don't want to send your visitors to another website, when they arrive to yours. You want them to focus on what you have to sell.
There's a lot of information here, so please let me know if you have any questions!
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Hey there, @rahulissar!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I took a look at your website and it really is looking good for your third month. I'd be happy to make a few suggestions to help improve your site.
On your Home page, you might want to optimize your images. The page tends to take a while to load entirely, so you might be interested in reading our Image Optimization Guide, or make use of an Image Optimizer app. Under your Best Sellers there's a lot of product photos, so it's easy for a visitor to scroll and scan rather than browse. You might want to lessen the rows and columns displayed here in this collection, to feature a couple of items. Also on your Home page, I wasn't able to locate the Newsletter signup. It does appear to be on your other pages, however I recommend including it on the footer of your home page as well. This is also an ideal place to offer discounts/promotions to encourage visitors to subscribe. For example you can announce "Sign up for our newsletter and receive 10% off your next purchase", or something along the lines of that.
I looked through your Pages as well and they're awesome! I specifically like that you included an FAQ page. I noticed at the bottom of this page you offer an email address for visitors to contact you at. Have you considered adding a Contact Us page? Visitors will often instinctively look for a means to contact you in both the header and footer, so it'd be a good idea to add menu links for the contact form there. One small thing you might want to edit on your About Us page is the "Shirts, T-shirts, pants" - having two words start with capital letters, and the third with a lowercase isn't consistent. Because these aren't pronouns, I suggest keeping them lowercase. The rest of your story captures your solution, and puts a face to the brand - well done!
As for marketing, what have you been doing so far? It looks like you're already on the right track for driving organic traffic to your store through social media. I see that you've set up Instagram Shopping and tagged your products, which is fantastic! Have you checked out our Shopify Academy - Instagram Course? You find some helpful information there. As for your Facebook, have you already added the Facebook Sales Channel? I don't see a Shop tab available on your Facebook business page, so you might think about connecting it to your store. If you're interested in paid advertising, our Shopify Academy - Facebook Advertisement Course offers key insights!
I'm glad to see you've already got the ball rolling for blogging! Blogging is a great long-term, but ultimately effective way to market. It also improves your Search Engine Optimization (SEO)! I did notice that the images for your blog posts are different sizes, so I suggest making some changes to keep the sizing uniform. Have you started email marketing yet? While often easily overlooked, email marketing is still a powerful tool to gain traffic. If you haven't started an email campaign yet, I recommend checking out our Email Marketing 101 Guide, as well as our Shopify Academy - Email Marketing Course.
A good goal to start working towards is having 1000 visitors in the Last 30 days. When you've reached at least that, it's time to start looking at your conversion rate. While ideal conversion rates may differ from business to business, 2-4% is a good range to be in. You can learn more about conversion tracking in your Analytics here. Adding conversion tracking to your order status page can help you gather the data you need to make improvements to your store. Our Conversion Rate Optimization Guide is worth checking out too!
There's lot of information here, so please let me know if you have any questions.
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Hey there @KarsanClothing!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I took a look at your website, and I can tell you've put in a lot of work! I'd be happy to share my recommendations.
Your shop has a very clean finish, beautiful visuals, and well written product descriptions. I did notice the first image took a bit to load, is it doing the same for you? To help speed this up, you might be interested in optimizing your images. You can check out our article on how to optimize your images, or add an image optimizer app. Also on your home page, I suggest leaving the Latest Gear for a collection page, and featuring a few items. There's a lot of products on the home page which can cause a visitor to scan, rather than browse. This can be done in your Theme Editor, by clicking on the Latest Gear collection in the lefthand menu and lessening the number of rows and columns. You can then check off the Show "View all" button, to allow your customers to browse through the remainder of the Latest Gear collection.
I see you've added all your necessary pages, which is fantastic! Have you considered adding the Contact Us page to the main menu as well? A lot of visitors will instinctively look in the main header to locate the Contact Us page, before looking in the Footer. Adding it here will just simplify the process for them. In the Footer, I'd also advise including a newsletter signup. While email marketing is often easily overlooked, it's still an effective way to gain traffic. Collecting email addresses from visitors is key for running marketing campaigns.
I browsed through your Facebook and Instagram, and love your content! Have you thought about adding the Facebook and Instagram Sales Channels to your shop? Adding the Facebook Sales Channel will create a "Shop" tab on your Facebook Business Page where you can display your products. You customers can easily browse through your products there, and direct themselves to a specific product page. Similarly, with the Instagram Sales Channel, you'd be able to tag your products. Tagging your products will prompt a call to action with the name and price of the product on your Instagram post. The visitor can then easily navigate to your online store from social media with just a couple of clicks!
While it looks like you're already on the right track for generating organic traffic, I recommend checking out Gary Vaynerchuk's $1.80 Instagram Strategy for an effective way to market on social media. If you decide to pay for advertisements, I recommend watching our Facebook Advertisement Shopify Academy course to help you get started. As I previously mentioned, email marketing is another great way to market. We do have a Shopify Academy course for email marketing, but I also suggest taking a look at our Email Marketing 101 guide to help you get the ball rolling towards your first campaign. Have you developed a marketing plan yet?
It's looking great so far! Keep up the great work. I know there's a lot of information here, so if you have any questions please don't hesitate to ask.
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Hi there @Aryanx17!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I'm sorry to hear you haven't had much success with your business so far, but I'd be happy to assist you with closing your account so you aren't billed in the future.
To close your store, you'll need to log into your Admin and go to your Settings > Account, and select Sell or close store"at the bottom right hand of the page, under Store status. You can then click Close store, and then enter your password to finalize your store cancellation.
While we don't typically offer refunds, someone from our Support Team will be in touch with you in the email you sent us, if they haven't already responded. After reviewing your closed account, they'll be able to determine if there's something we can do to support you.
If you decide to re-open your store in the future, don't hesitate to make use of our 24/7 Technical and Merchant Support! We also have an abundance of resources to help you start develop your business, such as our Shopify Academy Courses, or our Shopify Guides.
Please let me know if you have any questions, and I'd be happy to offer some guidance.
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Hey there @pallavidatar!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I'm glad to hear you're wanting to account for your Cost of Goods Sold - this is a fantastic way to track your business's effectiveness and ensure growth.
It sounds like you've already added the cost per item for your products. What plan are you on currently? Shopify Analytics offers the Profit Report to track your costs, margins, and profit. In this report, you will be able to find a column for cost. At this time, the Profit Report is only available on the Shopify plan (at $79/month) or higher. You can take a look at the plan features here to determine whether upgrading your plan may be worth the features required for your business needs. Do you make use of your reports often? You can find the different reports available for each plan here.
If you're on the Basic plan, and are wanting a more cost-effective solution to track your Cost of Goods Sold than switching plans, you can take a look at apps such as SimplyCost or Profiteer. These apps provide profit reports as well, but aren't as costly as the alternative. Hope these options are suitable for your business!
Have you had an opportunity to read through our Cost of Goods Sold article? There's some good insight there in what to include your cost of good sold that can be often easily overlooked. Please let me know if you have any questions!
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Hi there @Marcel_Prosafe!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! There are a couple of ways you can offer different quantities for different products.
While you can simply change your variants to sell quantities as "single", "12 pack", "24 pack", etc. this can impact your inventory so it may not be ideal. An option that most merchants will opt for is to add a Bundles app, which you can browse for in our App Store.
The Bold Bundles - Product Bundles App by BOLD is a great example of an app that allows you to offer your products in a bundle, and promote those bundles to customers for discounts. BOLD offers a 14 day free trial, so you can test out their app before committing to their plan.
Alternatively, you can add custom code to your theme to display different quantities for select variants. While this is more complicated and expensive, you can look to hire an Expert to help you this custom code. I hope this helps! How is business coming along otherwise?
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Hey there @joren!
Ryder here, from the Social Care Team at Shopify. Thanks for your post! Adding subscription services is a fantastic way to ensure repeat customers. I'm glad to hear you're looking to incorporate them into your sales strategies.
While we do have a few Subscription apps you can browser through in our App Store, the Recurring Payments & Orders App by PayWhirl might be the right fit for your business needs. Their plans include a free plan, so you can test it out before committing! You can create a plan that normally bills €20 per month. Then using a €30 setup fee in the plan, the customer will be billed €50 on checkout and €20 per month going forward. Does this sound like a suitable solution? Have you thought of ways to market subscriptions to your customers?
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Hi there @LNBags!
Ryder here from the Social Care Team at Shopify. Thanks for posting! I took a look at your store, and I'd be happy to offer some suggestions.
Your store's overall appearance is attractive, I can tell you've put in work! On the Home Page, the text over the Collection images can be difficult to read for some customers. You might want to try playing around with the contrast of the text and image to improve visibility. In your Footer, there appears to be some double links. There are two of Privacy Policies, FAQs, Contact Us, and Terms and Conditions. Also in the footer, you might also want to entice visitors to subscribe to your newsletters by offering a discount in return. For example, "Sign up for 10% your next purchase". As for your Header, I'm glad to see you've already added an About Page as well as a Track Order option! What I recommend also including is your Contact Us menu item and a "Shop" dropdown menu displaying your Collections, so both your Contact Page and Collections are easily accessible.
While looking through your individual pages, I noticed a couple other things you may be interested in changing. For About Us pages, it is best to aim for 300-500 words, discussing more about who you are, why you are, what your mission is, and what you sell. Currently, there is no mention of swimsuits in your About Us. It might also be worth focusing on a selling point besides personal image on social media, unless your target market is strictly social media influencers. Who is your target audience? Why should they purchase swimsuits from you, rather than another business? It might be worth checking out our article on how to write a persuasive about us page.
You launched your store a week ago! Congratulations on that, and for achieving an attractive store look before your launch. I would recommend optimizing your store before proceeding with your marketing strategy. Do you have any other plans for marketing? Visitors often need to see a product 3-7 times before making a purchase, and for this reason retargeting strategies are helpful. If you decide to invest more money in the future on advertising, I recommend learning more about Facebook Ads. You can check out our Shopify Academy Course on Facebook Advertising, as well Instagram Academy course that you might find helpful. The important thing to keep in mind when paying for advertisements is specifying your target audience. Are you targeting everyone, or specifically people that would purchase your products?
Generating traffic doesn't necessarily have to be through paid advertising. You can also generate traffic organically. Gary Vaynerchuck has a $1.80 Instagram Strategy if you're interested in a free and effective way to market your business. Regularly posting material related to your brand can help your business gain followers to your social media pages. Blogging is a also great way to build SEO and gain a following of people interested in your topics of discussion, relevant to what you're selling. Do you do any email marketing? As mentioned earlier, you can entice visitors to subscribe to your newsletter by offering a discount code in return for signing up. By doing this, you are able to build an email list where you can regularly send emails to promote your products and offer discounts. Because visitor's often need to see a product a few times before purchasing, retargeting them with promotions can increase the chance of converting them into customers. If you're not familiar with email marketing, I recommend checking out our Email Marketing 101 guide.
I know there's a lot of information here, so please let me know if you have any questions.
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I'm glad you're taking time to learn the platform and it's processes. It can definitely be a learning curve! If you're interested in some good Dropshipping material to help you become more familiar, I recommend having a look at the following:
Dropshipping 101 - Shopify Academy Course
Ultimate Guide to Dropshipping - Shopify Guide
Ultimate Dropshipping Guide - Oberlo Guide
While you're not able to change products once an order is paid, you are able to cancel and refund an item while it remains Unfulfilled. Since your products are dropshipped, I suggest giving the Oberlo guide on How to Cancel an Order a read. As mentioned in this guide, you'll need to cancel the order from the supplier first, and then cancel the order in Shopify. In your case, you'll just want to refund part of an order. If your customer wants another product, they'll need to submit a new order, or you can create a draft order for them.
Oberlo has a Help Centre with other handy documentation that you may be interested in referencing. I agree with your opinion for your customers not needing to see the "Ships From" option. This can potentially deter visitors from continuing with their purchase. Included in the Oberlo Help Centre is a guide on How to Remove the "Ships From" on Products to help you with removing them.
Since you're already experienced with marketing, I won't delve into it too much. I'd just like to recommend a couple of social media specific resources that may add to your existing knowledge. In our Shopify Academy, we have both an Instagram Marketing as well as a Facebook Marketing course. Gary Vaynerchuck also offers a $1.80 Instagram Strategy worth looking into.
Congratulations on your first sale Carla! I hope your customer is satisfied with the service. Do you have a reviews app? Having a reviews app can make it simpler for your customers to provide feedback. Displaying their reviews can also build your SEO and build trust for your brand. If you don't have one yet, I recommend Shopify's Product Reviews app, and it's guide.
I hope this answers your questions. Please let me know if there's anything else I can help with!
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Hey there @Trawil44!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I would be happy to work with you to determine why the majority of your ad traffic is coming from India. For that, I would need a better understanding of how you're running those advertisements. What platform are you currently running your ads on? What sort of control on audience targeting do you have?
If you're running advertisements through Facebook or Instagram, you might have directed your ads to display to India. You can learn more about audience targeting in this Facebook guide here.
As for your payment and shipping settings, I would be happy to take a look for you. I've sent you an email, if you can respond I'll be able to verify you on the account and gain access. We can also continue to communicate via email if you prefer.
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Hi there @mr2299muslim!
Ryder here, from the Social Care Team at Shopify. Welcome and thanks for posting! I'm glad to hear you've started on your dropshipping entrepreneurial journey with us. I'd be happy to recommend some resources that can help you set your store up for success.
Firstly, I recommend changing the titles of your products to shorter and simpler titles than the ones your dropshipping suppliers might use. It's also a good idea to keep it consistent across the board for similar products (ie. call all shirts "Shirts", rather than some "Tops" and others "Shirts"). When I set up my dropshipping store, I took a look at how other popular brands titled their products and decided with which approach I liked to go - I recommend you do the same.
To help you get started, you might be interested in watching our Dropshipping 101 Shopify Academy course. Are you using Oberlo? I believe in Lesson 3 of that course, Corey Ferreira goes into how to add products from Oberlo, and offer's suggestions on what areas to change.
If you haven't already, I'd also recommend checking out some other fantastic dropshipping resources:
Ultimate Guide to Dropshipping
Definitive Guide to Dropshipping with AliExpress
Oberlo's Dropshipping Guide
What sort of dropshipped products are you selling? Do you have an idea of who your target audience will be? Let me know if you have any questions.
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It's my pleasure, I'm happy to hear you were able to make the changes!
Yes, being an entrepreneur is no joke! It does take a lot of passion, commitment, dedication, and hard work. For that reason, I'm glad you continue to try despite the hard times. I would be happy to see if I can offer any suggestions to steer you in the right direction. Do you mind if I ask what you're currently doing for marketing? There are a few different strategies you can incorporate in your marketing plan. You can look at email marketing, social media marketing, paid advertisements, affiliate marketing, etc. Once I have an idea of what kind of marketing you've done so far, I'd be happy to make recommendations.
Building a business is a lot of trial and error. You can build your business and market it, allowing you to test out how people are responding to your product. Are your visitors converting into customers? From the information available in your Analytics > Overview Dashboard, you can track your conversions.
The first thing you'll want to look at in the Overview Dashboard is how many visitor's your store had in the last 30 days. You can change the date range from "Today" to the "Last 30 days" to see that number. A good starting goal is to reach 1000 visitors in the last 30 days. Once you have that many 'test subjects', you can see how they're responding by looking at your Conversion rate. We recommend a goal of a 2-4% conversion rate after you've achieved 1000 visitors. How many visitors are you seeing for the last 30 days?
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Thanks for your questions @naturalproducts! While I haven't had any personal experience with the apps myself, I was able to locate some information on their app page that sounds like they would be able to answer your question.
For Minimum Orders, these are features that are included:
"Apply Minimums To Certain Products * Apply minimum checks to all products by default. * Use Include Collection to restrict minimum checks to a single product collection. * Use Exclude Collection to apply minimum checks to all products except for a single collection. * Use Variant Minimums to apply specific minimum checks to specific SKUs."
As for Order Logic:
"OrderLogic allows you to define minimum and maximum product quantities for all products in your Shopify Store. With a simple interface you can set limits on how few or how many of each product your customers can order."
Because Shopify doesn't support third-party apps, I would recommend installing the apps as they offer free trials and getting familiar with them. If you have any trouble at all, you can reach out to the app developers directly for some guidance.
I hope that helps answer your question!
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Thank you for clarifying what you're trying to accomplish. It sounds like you're trying to locate the sections available on the Home page, and embed them into your newly create page template. Because I'm not an expert in theme coding, I wouldn't be too sure where to get the sections you're looking for, for the template you are trying to create. You can browse for them in the code editor, however, by going to Online store > Themes > Actions > Edit code. I hope you're able to locate them there.
What I can suggest is looking at using an app to help you with page building, such as PageFly or Shogun. Alternatively, you can look at hiring an Expert to assist you with this. I'm sorry I couldn't be of more assistance, but I do hope this answer offers some direction.
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Hi there, @TammyMcKinney!
Ryder here, from the Social Care Team at Shopify. Thanks for posting, there's always room to grow. I'd be happy to offer a couple of suggestions on how you can simplify this process.
Often, you would be able to ask your supplier if they have a CSV file, or if they have an app to integrate their products with your store. If they don't have an app, then you can reformat their CSV file to import it into your store. You can learn more about how to do that here.
If you're specifically interested in using an app for this process, I was able to locate the Format My Fuzzy CSV app. This free app looks like it might help you with this, once you have a CSV file from your wholesaler.
You might also be interested in reading out guide on Adding a fulfillment service, to make your fulfillment process simpler. Since it sounds like you're just getting started, I would recommend checking out our General Checklist to ensure you've set everything up. What sort of products are you selling?
If you have any questions, don't hesitate to ask!
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Hi there @Karllota!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I'm sorry to hear your tracking link isn't redirecting properly. That being said, there is a work-around!
Similarly to how you would add a tracking number in the order's page page in your Shopify Admin, you can select Other from the Shipping carrier drop-down menu, and enter the tracking URL manually. Instead of inserting the tracking URL in the "Tracking URL" slot, you can enter https://www.laromy.com/pages/tracking-orders. You can keep also add the tracking number here for your customer's reference.
Are you using an Oberlo supplier by any chance? If you are, you can follow their guide on how to send notifications to your customers about shipped orders here.
I hope that helps. Otherwise, how is business going? Let me know if you have any questions!
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