The first thing I would do is write longer product descriptions. As this product: https://cherry-nation.com/collections/vase-planters/products/chinese-style-tabletop-vases-modern-minimalist-fashion-ornaments-crafts-decorative-stainless-steel-vase-metal-flower-vases is an example, we're looking at product attributes and product title existing. With a total product count that's a bit lower, I would start with long-flowing and optimized product descriptions. Next, work on getting some reviews in, it's a significant trust factor. Next, look at optimization of on-site SEO elements (title tags, H1's and keyword focus at the URL level), and gaining more back links. The site looks great. It looks unique and is very easy to navigate. I think you've done a fantastic job there. To recap: Write unique product descriptions - this will be the reason your products rank. Here's a good resource to get you started: https://bootstrappingecommerce.com/persuasive-product-descriptions Start getting links. Look at traditional Mom & Pop stores, look at entry into business directories, partners, affiliate programs can all help expedite link profile evolution. Having deadstock is also helpful being able to issue out for reviews. I'd look at setting a goal of 250-500 by year's end. Most people will say, "focus on quality though" which is true, but links are guaranteed.. we've seen many sites frozen in early stage organic because of this mentality. You're best bet is to set a goal, feel the pressure when you get a month down the road and total link count hasn't been increasing. It helps reassign priority as you tend to fall behind on this. Do not take shortcuts. Do not buy links. Focus on on-site SEO at the page level - There are duplicates across: 44 title tags, descriptions and H1's - this is because your products are being served in two different ways This SHOULD be a non-factor as you have canonicalized with the official product page, however, Google doesn't always do as told here. Keep an eye on crawl stats from Google Search Console in your early days here, make sure Googlebot is moving through the site as you would like it to and honoring your inclusion/exclusion rules. Titles and H1's otherwise look pretty decent! Just need that page copy extended with good and unique product descriptions
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Hi Scott, We currently work with a handful of ecommerce sites on Shopify. In looking at your storefront, some early findings seem to be a need to force content to be unique. For instance, if I Google the product description and you will see some of the duplication issues. Which brings me to unique value proposition. If you're starting to see traffic come in, ensure you put forth an effort in a handful of products that offer a UVP, whether it be on price, information, etc. I'd start with 10-25 initial products and ensure 100% of copy is unique. Ensure you are confident that if quality eyeballs view these products, they can't shop around to find it somewhere else at a cheaper rate or with more confidence (established footprint.. reviews). I see Google currently has over 700 pages indexed. Several on page #1-3 are 404'ing. Screaming frog picked up about 950, over 750 have duplicate title tags. This is usually an indicator of overall on-site optimization and it is VERY important to feature all content as unique, especially when you aren't sitting on your product in your own warehouse. You really have to go above and beyond to make the content/copy your own. >80% of titles, descriptions and H1's are duplicated. Lots of work to be done here. According to Ahrefs, there's no link profile established with your domain. This is going to work closely with featuring (and expecting) more out of your best content. You do need links. It's still (unfortunately) a big part of the ranking algorithm. Ahrefs currently has the domain ranking for brand-name-only KW's.
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