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I always recommend to run Google Ads straight from their self-serve platform. You can find it at ads.google.comDoing it from Shopify is like the highly simplified "lite" version. However, since you have competition in any niche and many other busines...
The easiest way to do this is to track Add To Cart events in Google Analytics (as you said, tracking any /cart visits).Then, in a second step, you can import these conversions to Google Ads.Make sure that you don't include Add To Cart conversions in ...
That's really easy to do, if you manage the ads from the Google Ads interface, simply pick the products you want to advertise manually.You can do so based on product name (or ID), category, type and several other factors.