Extracting the marketing source for an order placed on a Shopify website

[abhishek_merito]

We're trying to find the traffic source for an order placed on a Shopify store, such as Google Ads or Meta Ads. Which is the API/field we can use for this purpose?

We are able to fetch the marketing events from marketing_event API but there are no fields in this API or the orders API that links the 2. Hence, we're unable to attribute an order to a specific marketing source or marketing event.

We are an analytics app that gives unique and actionable insights for Shopify stores

[ShopifyDevSup]

Hi @abhishek_merito 👋

The `CustomerVisit` object has multiple fields for tracking a source/referrer. For example, we can fetch details about the last session before the order was made with the below:

{
    order (id :  "gid://shopify/Order/123"){
        customerJourneySummary {
            lastVisit {
                source
                referrerUrl
                utmParameters {
                    campaign
                    source
                }
            }
        }
    }
}

Hope that helps!

[abhishek_merito]

Thank you for your reply!

I had a couple of follow up questions - 

- Is the above mentioned code the source of the session for the purchase? Checking because it says last visit

- Will the source field in your solution only be from UTM links? If a Store has not added UTM links, will this field still show the source of the order?

[ShopifyDevSup]

Happy to help! 

The `CustomerJourneySummary.lastVisit` field reflects the last session before the order is made. The `moments` connection can be used to review all events leading to an order as well:

{  
    order(id: "gid://shopify/Order/123"){
        customerJourneySummary {
            moments (first:10){
                nodes {
                    occurredAt
                    ... on CustomerVisit {
                        source
                    }
                }
            }
        }
    }
}

I'd recommend reviewing this page that describes all fields available on the `CustomerVisit` object, to find one that suits your use-case.

[vinh0225]

It is useful to get first and last visit of a customer for an order.
However, how to get the CustomerVisit information of all the sessions, instead of getting only first and last sessions?
Shopify itself displays just "Returned x times", no way to get the detailed information for this x times of sessions?

Thank you.