if i have an item for sale at 100 retail and my cost (not visible to anyone) is $50 - how do i go about and apply a mass discount (say 10% off) to all my cost prices?
Generally, in Shopify by default, you can only apply the Automatic percentage or fixed price discount off the Retail Price, not the product cost.
Here's the article explaining how to set up automatic discounts.
i wish there was a way for me to speak with someone at shopify direct...geez
there should be a way to discount the cost - its linked on a drop ship model with one of my retailers so when i get the order i get it at the cost value from a 3rd party drop ship platform
Open this link in Chrome Incognito mode. You should be able to get in contact with Chat support.