Margin Share Pricing & Discount Savings Card

[davisrick]

Shopify Community - we are looking feature and/or app that solves for the following use case(s).  Appreciate any insight for the community.  Thank you.

Setup:

• Our store is offering Product A with a unit cost of $100 for a retail sale price of $140 ($40 profit margin).
• We have two customer groups A) Retail Group B) Private Group. 

Feature 1: Dynamic Pricing Based on Pre-Configured Product Margin Share

• Product A is configured to dynamically set the price at 0% margin share for the Retail Group ($140) and 50% margin share for Private Group ($120). 
  • Retail Members see Product A for full price ($140).
  • Private Group members see Product A listed for full price ($140), as well, with additional text that reads "$20 in savings available".

Feature 2: Discount Savings Card To Access Savings (not Gift Cards, not Discount Codes)

• Private Group members are virtually issued individual discount cards with varying denominations.  The discount card provides the user access to the "$20 in savings available", expires in 12 months and can be used across multiple orders.  For example, the Private Group shopper has $500 discount card.  The Private Group customer choose Product A and applies their discount card at checkout.  The customer credit card is charged for $120 and their $500 discount card is reduced by $20.  Leaving $480 in savings available for future use.

[dannyhayder]

Hey @davisrick!

For your discount cards idea, do you already have a 'members area' and account creation for customers set up? I'm not sure how you would issue a discount card without getting customers to log in.

While I don't have a discount card suggestion, have you thought about changing your sales to a subscription based model? I know of numerous subscription bundling/bulk discounting apps that would achieve a similar result to your discount card idea. Depends on the type of product you sell though, if it's a one time use type of product, it might not be suitable for subscription model.

RE dynamic pricing based on margin: Try out Haglit on App store. It plugs into product pages & let's customers negotiate their own discount amount - you as a merchant set the max discount you're willing to give and then each customer gets a different discount dependant on their negotiation skills. Gives you some insight into your pricing/discounting sweetspot too.

Hope this helps!