Product Testing Period & Budget

Solved
radichone
Tourist
4 0 1

Hello guys,
For $10 daily, for how many days should I run an ad set to know if its a good product or not. Do I need more than 3 days?


And if i after spending just $10 my CPM was too high and my CTR was too low do you think I still should continue the testing period till the end or its cleat from day 1 that its a bad product/targeting?
Thank you

Accepted Solution (1)

Accepted Solutions
SyntechDigital
Shopify Partner
79 14 23

This is an accepted solution.

Hi @radichone 

 

We typically run $5 adsets with 10 interests OR $10 adsets with 5-6 interests, depending on the product and price of product.

 

So about $50-60 budget daily!

Gary Gill
Syntech Digital
contact@syntechdigital.com

View solution in original post

Replies 6 (6)
SyntechDigital
Shopify Partner
79 14 23

Hi @radichone 

 

So the strategy I've used which works is the following:

 

  1. Run the ad for 3 days and if it has 0 purchases, kill the ad set
  2. If your ad is breaking even after 3 days, test it some more and see where it goes, but the moment it goes unprofitable, kill it
  3. You must target multiple interests to get a good understanding if its a bad product, but each adset should get 3 days
Gary Gill
Syntech Digital
contact@syntechdigital.com
radichone
Tourist
4 0 1

Thank you Gary

What is the daily budget you usually use?

dropship_helps
Shopify Expert
1744 55 261

Hi @radichone 

 

Image or video ads ?

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SyntechDigital
Shopify Partner
79 14 23

This is an accepted solution.

Hi @radichone 

 

We typically run $5 adsets with 10 interests OR $10 adsets with 5-6 interests, depending on the product and price of product.

 

So about $50-60 budget daily!

Gary Gill
Syntech Digital
contact@syntechdigital.com
radichone
Tourist
4 0 1
Thank you!
radichone
Tourist
4 0 1
Hello Video ads please