"0% conversion rate — 418 sessions but no sales, need store feedback"

Hi everyone,

I run Keep Recover (keeprecover.com), a premium muscle recovery brand (fascia guns, foam rollers, massagers, TENS/EMS devices).

My problem: I get ~418 sessions/month from social & direct traffic but 0 sales and 0% conversion rate.

I have Klaviyo, Judge.me, and TikTok/Instagram channels active.

Could anyone review my store and tell me what’s blocking conversions? I’d love feedback on:

  • Product pages
  • Trust signals
  • Mobile experience
  • Checkout flow

Thank you! :folded_hands:store-feedback

Your flagship product page has strong photography and makes the $69.99 price and review count easy to find, so I would keep that foundation.

The biggest trust leak I found is on the homepage: the Testimonials block still says “Testimonial 1/2/3” and shows the theme’s sample copy. Remove that section until you can replace it with real, product-specific buyer quotes.

I also found a delivery contradiction. The site-wide bar promises free 2–5 day shipping worldwide, while the fascia-gun FAQ says delivery usually takes 7–14 business days. That conflict is especially costly beside the recent one-star review about non-delivery and no response. Use one honest range everywhere and respond to that review publicly if the review app allows it.

On mobile, an email popup covered most of the product page while I was trying to reach the buying controls. Delay it until meaningful engagement or exit intent. In GA4, break the 418 sessions down by source, device, landing page, product view, add-to-cart, and checkout start, then use Clarity recordings to see where each segment drops.

Hi @keep_Recover,

Went through your store and tested the full flow - a few things are likely killing conversions before anyone even reaches checkout.

  1. Performance is the biggest blocker.
  • When I add a product to cart, it redirects me to your cart page. However, the cart page took a minute to load on my end. That alone will lose most mobile visitors.
  • Sometimes I can’t check out with neither of your available options - I had to refresh and retry.
  • When I clicked to checkout with PayPal, honestly it takes me too long to let it load.

  1. There’s a white-on-white text issue throughout the store, especially in the cart popup (which is a very important place). The root fix is to set up separate color schemes for each section in your Shopify theme editor.

  1. Right now visitors have no real incentive to add more or act now. Adding even one of these gives hesitant buyers a reason to commit:

    • Free shipping or a small gift for first-time buyers (one of the best entry-level conversion mechanics for a new store)

    • Tiered free shipping: Free shipping at $X threshold - one of the highest-converting cart motivators across Shopify stores.

    • Spend-threshold gift + progress bar: Spend $X, unlock a free travel-size roller or massage ball. Low cost, high perceived value, nudges cart size up.

    • Post-purchase upsell: In thank-you page , offer an exclusive discounted add-on as a thank you to their order (replacement heads, gel pads, carrying case). Zero friction to conversion since payment is already done.

If you want to A/B test these mechanics or more like bundles, discounts, I recommend you start the free plan of BOGOS: Free Gift Bundle Upsell app, as it covers all of it in one app

  1. Edit your testimonials. If you have real customer reviews or UGC footage, surface them more prominently across your pages. This will boost the “premium” feeling.

  1. The homepage hero image reads as low quality on first load, which works against the premium positioning. For a recovery brand at this price point, the first visual impression needs to match the product tier. Consider replacing with a high-res lifestyle shot or a clean product render.

:blush: Good luck with your business!

  • Your logo contains too much blank space, that made your header have too much space above and below.
  • You did not add a favicon for your store.
  • However, ads will take time to learn and optimize before reaching the correct audience.
  • You must build your socials while running ads.

418 sessions per month is not enough.
It might be bots.
I had a site (non shopify store). It was for non-US visitors. But most of the users (or may be bots) were coming from facebook. Their location in analytics tool was showing to be US and other places not related to my target country.

Use posthog session replay. It gives you screencasts about user’s activities. You will see what users see. You will see which buttons is slow to interact. But there are some privacy issues here.

And your site is related to workouts. Some marketing tips:

  • contact workout influencers. See which one is willing to showcase your product in your price range.
  • Partnership with community moderators: ask them to pin your posts at the top.

@keep_Recover ,
418 sessions isnt a huge amount of traffic so Id first look at where those visitors are coming from and whether they are the right audience. If the traffic is relevant but you are still getting no sales Id focus on the product pages.

Make sure your value proposition is clear above the fold highlight customer reviews shipping and return policies and explain why your products are different from competitors. Id also test the entire checkout process on mobile to make sure there arent any friction points causing visitors to drop off.

Hey @keep_Recover .

I reviewed your website, and it’s really good, but something might need to be changed.
Your site has a broken reviews widget showing an error; fix it first.

Also, no reviews and rating shown also some products name are in French and the rest in English, with 418 visits and 0 sales. Trust is probably the issue, not traffic.
Get real reviews u and fix those errors.

Hello @keep_Recover

I took a look at your store, and the overall design is clean and professional. The issue doesn’t seem to be a lack of traffic—it’s more likely that visitors aren’t getting enough confidence or trust to make a purchase.

Here are a few suggestions:

  • Show more proof that your products work. Add more customer photos and videos, especially on your product pages.
  • Strengthen trust signals. Display your shipping policy, return policy, warranty, and secure checkout badges close to the Add to Cart button.
  • Create educational content. Short videos explaining how to use each recovery device and who it’s best for can help customers make a buying decision.
  • If possible, collaborate with relevant professionals such as doctors, physiotherapists, chiropractors, sports therapists, or certified gym trainers to create demonstration or review videos. Having experts explain the benefits and proper usage can significantly increase trust and credibility.
  • Review the mobile experience. Since much of your traffic is likely coming from Instagram and TikTok, make sure the entire shopping journey is smooth on mobile.
  • Analyze your funnel. Check whether visitors are reaching product pages, adding items to the cart, or dropping off at checkout. This will help identify the biggest conversion bottleneck.

Overall, your store has a solid foundation. With stronger social proof, expert-backed content, and clearer trust signals, you should have a much better chance of converting your existing traffic into customers.

I hope this helps, and I wish you the best with your store!

With around 400 sessions and no conversions, I’d focus on improving the store before investing in more traffic. Make sure your product pages clearly explain the benefits, include real customer reviews, lifestyle images or videos, and have strong trust signals like shipping, returns, and warranty information. I’d also recommend testing the entire mobile checkout experience, as even small points of friction can significantly impact conversions. Sometimes a few conversion-focused improvements make a much bigger difference than increasing traffic.

Agree with Partner Ellie’s feedback…
.. Addone

@keep_Recover You look like a starter dropshipper,

Point - Client Truest,

Home: You store’s look like a demo store, and I recommend focusing on optimization first ( UI & UX ), because most customers are losing trust when visiting the store home page; you are losing the client’s trust on the home page.

Simple Rule for first sale

Your store has a strong foundation and provides a good overall user experience.

  • The store looks clean and professional.
  • Smooth and intuitive navigation on the homepage.
  • Well-presented product pages with a clear layout.
  • Easy-to-find policies, including Return, Refund, Shipping, and Payment information, which help build customer trust.

Overall, the store delivers a seamless shopping experience and creates confidence for potential customers.

Hi @keep_Recover,

A lot of the trust and performance issues have already been covered, but I noticed another opportunity specific to your products.

You already have products that naturally complement the Fascia Gun, such as the Massage Ball and Foam Roller. However, visitors who land directly on the Fascia Gun page from TikTok or Instagram may never discover those combinations because the bundles are placed in a separate collection.

I would test showing the Massage Ball and Foam Roller as optional add-ons directly on the Fascia Gun product page.

For example:

  • Add the Massage Ball for targeted recovery

  • Add the Foam Roller for full-body recovery

  • Add both for a complete recovery kit

This could make the buying decision easier and increase the average order value without forcing customers to navigate to another page.

I would also check the product availability display. On my side, some pages appeared to show “Sold out” while still displaying an Add to Cart button, which could confuse visitors. It would also help to use one language consistently across product and bundle titles.

Full disclosure: I’m the developer of KitForge Bundles. It lets Shopify stores add frequently bought together offers like this directly to product pages, with support for variants, inventory checks, discounts, and bundle analytics.

The app is currently free during its limited preview. Your store is a relevant use case, so I would be happy to personally help you set up the recovery offer at no cost.

You can find it by searching KitForge Bundles in the Shopify App Store.

Hi,

With around 400 sessions, the first thing I’d look at is traffic quality. If visitors aren’t highly targeted, even a well-designed store can struggle to convert.

A few areas worth reviewing:

  • Make your product pages clearly communicate the benefits and what makes your products different.
  • Strengthen trust with visible reviews, shipping/return policies, and secure payment badges.
  • Test the mobile experience, especially page speed and the add-to-cart flow.
  • Use session recordings (e.g., Microsoft Clarity or Hotjar) to identify where visitors are dropping off.

Also, check your analytics to see whether users are reaching the checkout or leaving earlier in the journey. That will help narrow down whether the issue is traffic quality or on-site experience.

HI @keep_Recover

Think you have more work ahead of you. A lot of sections have placeholder text.
And you have a lot of sections in general, some are too big and do not have much purpose. Also, it is very tough to sell products that thousands of stores already sell, plus some big stores have it much cheaper. For example, I do not like you have fake discounts, old price $119.99, then $50 discount, for a total $69.99. But on AliExpress, the same product is around $19.99.

So take that in consideration and count that your customers can search online and would not buy stright away.

Here are some screenshots that ou should check

Good luck

SectionKit already flagged the mixed French and English product names, and I’d push that one further because it lands on your best products. Both bundles are titled Kit Récupération Pro and Kit Récupération Musculaire, but the copy underneath them is in English, and the Google listing for that page reads Fascia Gun + Foam Roller Pro Bundle. So someone finds you in English, clicks, and hits a French heading on the most expensive thing you sell. On a premium brand that reads unfinished.

Worth doing the URLs in the same pass. A few products still sit on the original supplier slug, like /products/pressure-resistant-and-breathable-ergonomic-seat-cushion-with-slow-recovery-filling… which shows up in search results and is the quickest tell that a store is reselling. The titles themselves were rewritten well, so it’s really just the handles that got left behind.

Traffic that never converts almost always comes down to a few checkable things: page speed on the exact device visitors use, whether the offer is clear in the first screen, and whether checkout has any friction a fresh pair of eyes would catch. Worth auditing those three before changing anything else.

Hi, @keep_Recover
I took a look at your site , and one thing that stood out is that you’re getting around 418 sessions per month but no sales yet. That usually suggests the issue isn’t traffic- it’s converting the visitors you already have.

Make your product pages more convincing

The products look premium, and the photography is good, but I’d make your key trust signals much more prominent. Your 30-day return policy, secure checkout, shipping information, and customer reviews should all be clearly visible near the Add to Cart button. I’d also highlight what makes Keep Recover different from other recovery brands, whether that’s product quality, performance, or your warranty.

Strengthen the homepage

The homepage has a clean design, but I’d make the value proposition stronger above the fold. A visitor should immediately understand who your products are for and why they should buy from Keep Recover instead of a competitor. Featuring more customer testimonials or user-generated content on the homepage could also help build confidence.

Review the buying journey

Since you’re getting visitors but no conversions, I’d go through the entire journey on both desktop and mobile-from landing on a product page to completing checkout. Look for anything that might create hesitation, such as unexpected shipping costs, limited payment methods, or too many steps before checkout.

Improve mobile performance

I also checked your PageSpeed Insights report, and there are a few opportunities to improve your mobile performance. Optimizing images, reducing unnecessary third-party scripts from apps like Klaviyo and social integrations, and reviewing installed apps can help pages load faster and reduce drop-offs, especially for visitors coming from Instagram or TikTok.

Finally, I’d use Shopify Analytics to identify where people are leaving. Knowing whether they’re dropping off on the product page, cart, or checkout will make it much easier to focus your optimization efforts.

If speed is affecting the experience, you could also use tools like Website Speedy for image and script optimization. It’s completely optional to use.

Disclaimer: I’m affiliated with Website Speedy.

Hey @keep_Recover

I had a look at your store, and I noticed a few things on the homepage that are worth improving:

  • There aren’t enough products shown on the homepage, so it feels a bit incomplete and doesn’t give visitors a strong sense of your brand.
  • The products on the homepage aren’t displayed properly. There’s a section showing placeholder items with just “Product” and a price, but no real names or images. This makes the store look unfinished and can reduce customer trust.
  • Navigating from the homepage to the product pages isn’t very clear right now, which affects the user experience and can reduce conversion rate.

Fixing these issues will make the homepage look more polished, improve the shopping experience, and build more confidence with first-time visitors.

Hi @keep_Recover

Welcome to the Shopify Community!

With around 400 sessions and no conversions. I’d start by looking at whether it’s a traffic quality issue or a store experience issue. If most of your visitors are coming from social media, make sure your landing pages match the expectations set by your ads or posts.

A few things I’d review:

  • Product pages: Are the benefits immediately clear? Do you have enough images, videos, and reviews to build confidence?
  • Trust signals: clear shipping, returns, warranty information, and easy-to-find contact details can make a big difference.
  • Analytics: Check where visitors are dropping off. If they’re viewing products but not adding to cart, the issue is different than if they’re abandoning at checkout.

Four hundred sessions is still a relatively small sample, so don’t be discouraged. Even a few improvements to your product pages or traffic targeting can have a noticeable impact.

Hopefully, other merchants will take a look at your store and share specific feedback based on their experience.

Hey, I think the first thing I would look at is not just the store design, but where the buying journey is breaking.

With 418 sessions and no sales, I would check:

  • Are visitors reaching product pages?
  • Are they adding products to cart?
  • Where are they dropping off before checkout?
  • Is the product page answering the questions a first time buyer has before purchasing?

Since recovery products are trust heavy, I would also look closely at proof, guarantees, reviews, product demonstrations, and whether the value is clear within the first few seconds.

If you have Google Analytics/Shopify analytics data, that would help identify whether the issue is traffic quality or conversion friction.

Hey, 418 sessions with 0 sales is frustrating, but looking at the store I can see a few things that are likely contributing to this.

The images are the biggest issue right now. A lot of them look low quality, inconsistent in size, and some of the footer images aren’t even loading at all. For a health and recovery product where trust is everything, low-quality visuals send the wrong signal immediately. People need to feel confident about what they’re buying before they hand over their money, and right now the images are working against that.

The hero image also doesn’t feel like it represents the brand strongly enough - it needs to immediately communicate what the product does and why someone needs it. Right now it’s a bit unclear on first glance.

Site speed is also worth looking at seriously. A slow-loading store with inconsistent images is one of the fastest ways to lose someone who came in curious but left before the page even finished loading. Run your store through Google PageSpeed Insights and see where the bottlenecks are - oversized uncompressed images are usually the main culprit, and fixing those alone can make a noticeable difference.

The overall feel of the store is also a bit scattered - products and sections look like they came from different design directions rather than one cohesive brand. Tightening that up will make the store feel a lot more trustworthy and professional.

One more thing worth fixing while you’re going through everything - none of your images have alt text. Search engines can’t see images, they read the alt text to understand what’s on the page. Without it you’re invisible to organic search which means you’re fully dependent on whatever traffic source you’re already using, with nothing backing it up. I built a free app called AltMaster on the Shopify App Store that handles it in bulk through a template system so you’re not doing it one image at a time - worth setting up while you’re already making improvements.

Get the images sorted, compress everything for speed, build a more consistent visual identity and get the alt text covered and you’ll be in a much stronger position to start converting that traffic.