0 Conversions Many Iniciate Checkouts

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Topic summary

A store owner is experiencing a conversion problem: 4-5 customers initiate checkout daily through ads, but none complete their purchases. The checkout process has been tested and appears functional.

Key recommendations from community members:

  • Build trust: Add security badges, SSL certificates, customer testimonials, and reviews
  • Payment & shipping transparency: Ensure multiple payment options work properly; make shipping costs clear and reasonable upfront
  • Streamline checkout: Simplify the process, reduce form fields, optimize for mobile devices
  • Recovery tactics: Implement abandoned cart emails or SMS reminders
  • Product page optimization: Improve descriptions, images, and ensure competitive pricing
  • Incentivize completion: Test discounts, free shipping, or bundle deals

Next steps suggested:

  • Analyze specific drop-off points in the checkout flow
  • Gather customer feedback through surveys or support channels
  • Conduct A/B testing on checkout layouts and offers

The discussion remains open with the store URL shared (swiftlugg.com) for further community analysis.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

I’ve been testing ads for a product for 2 weeks, I have an average of 4/5 payments started every day, but people don’t complete the purchase, I’ve already tested it and everything is correct with the checkout, I don’t know what else I can do, if Can anyone help me I would be very grateful

2

You’ll need to share the address of your store before anyone can help you.

3

there: https://swiftlugg.com

4

With an average of 4-5 payments started daily, it’s clear that your ad is attracting interested customers. Since you’ve already confirmed that the checkout process is working correctly, here are some potential reasons why people might not be completing their purchases:

  1. Ensure that shipping costs are transparent and reasonable.

  2. Long or complicated checkout process: Streamline the process and reduce friction. 3. Lack of trust or security concerns: Display trust badges, SSL certificates, and customer testimonials. 4. Insufficient product information or unclear value proposition: Provide detailed product descriptions, high-quality images, and clear benefits. 5. Competing offers or distractions: Consider offering incentives, like discounts or free trials, to encourage completion. To further investigate, consider: 1. Analyzing drop-off points: Identify where customers are abandoning their purchases. 2. Gathering feedback: Collect feedback through surveys, email, or chat support. 3. A/B testing: Test different checkout layouts, product pages, or offers to optimize performance. Feel free to share more details, and I’ll do my best to help you identify the issue and find a solution!

5

Hi @mrmateuz

To address 0 conversions despite multiple initiated checkouts:

1-Optimize Trust and Credibility:

  • Add trust badges (secure payment, money-back guarantee).
  • Display customer reviews or testimonials.

2-Check Payment Options:

  • Ensure multiple payment methods are available and working properly.

3-Review Shipping Costs and Speed:

  • High or unclear shipping fees can discourage buyers; clarify or reduce them.

4-Cart Abandonment Recovery:

  • Set up abandoned cart emails or SMS reminders to re-engage potential buyers.

5-Improve Checkout Experience:

  • Simplify the process, reduce form fields, and optimize for mobile.

6-Analyze Product Page:

  • Ensure clear product descriptions, high-quality images, and competitive pricing.

7-Test Different Offers:

  • Offer discounts, free shipping, or bundle deals to incentivize purchase completion.

Track these changes and monitor for improvements.

I hope this can answer your question.