Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site. Other significant observations for store optimization are as follows:
- The default search landing page is a bit off, I mean it’s empty. You can show products on that page as well by simply updating the default search on the website with different search solutions.
- Put “Secured and trusted checkout with” in your footer.
- You can also install one of the most popular apps Growwave which is an all-in-one marketing platform that helps store owners increase conversions with ease.
- Get yourself a professional logo designed. This will add brand value to your store.
- You should add terms and conditions and FAQs if any, again these also help in building search engine content.
- You can add Sitemap on the site footer, again these also help in building search engine content.
- Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.
I hope you find these suggestions helpful in enhancing your store’s performance and providing an improved experience for your customers.
Best
Neha - Shopify Partner